玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)24.04-6.71-27.6114.38-12.16-43.4718.10-32.54-24.4915.65-29.79-24.511.60-39.39-42.651.40-35.19-36.650.09-10.0-18.1838.18-16.91-8.4912.47-30.34-49.3579.4330.19-25.1620.57-47.23435.9729.792.722.9
23Q3 (19)25.77-4.91-15.9516.37-13.02-23.7526.83-16.55-22.3722.29-14.27-25.922.64-25.0-35.772.16-19.7-28.950.100.00.045.95-8.81-13.0617.90-39.2-41.3561.014.29-1.7838.99-5.912.9229.005.53-0.85
23Q2 (18)27.108.05-17.6318.8214.34-23.9632.1598.95-11.826.0079.68-3.633.52110.78-21.252.69105.34-18.730.1011.11-16.6750.3935.17-0.4729.44-13.23-31.6358.50-42.58-13.8741.442302.4529.227.48-7.415.45
23Q1 (17)25.08-24.48-24.9616.46-35.3-36.1516.16-32.58-48.9914.47-30.2-43.391.67-40.14-59.371.31-40.72-58.930.09-18.18-25.037.28-10.64-17.933.9337.8114.44101.88-4.025.14-1.8869.27-110.1229.682.5216.94
22Q4 (16)33.218.32-1.5425.4418.49-4.3223.97-30.64-19.6220.73-31.11-19.212.79-32.12-36.882.21-27.3-34.620.1110.0-15.3841.72-21.06-4.5524.62-19.33-15.37106.1270.8519.03-6.12-116.16-156.4728.95-1.0322.41
22Q3 (15)30.66-6.81-7.8221.47-13.25-17.7134.56-5.1917.2330.0911.5319.744.11-8.05-22.313.04-8.16-20.830.10-16.67-33.3352.854.3825.3930.52-29.12-11.8462.11-8.55-29.8137.8918.1229.3429.2512.2421.82
22Q2 (14)32.90-1.560.324.75-4.0-6.4636.4515.0638.1226.985.5630.44.478.762.523.313.765.080.120.0-20.050.6311.528.443.0645.231.0367.92-16.57-32.2632.0872.5911898.2226.062.6815.77
22Q1 (13)33.42-0.9214.0625.78-3.0514.5831.686.2432.9425.56-0.3934.64.11-7.0110.483.19-5.6215.160.12-7.69-14.2945.413.8921.0629.651.93-16.9581.41-8.68-13.7418.5971.38230.6625.387.327.63
21Q4 (12)33.731.4115.3626.591.9215.5629.821.1550.9125.662.1155.524.42-16.4533.943.38-11.9834.130.13-13.33-13.3343.713.729.7429.09-15.97-17.089.150.74-23.4810.85-5.72165.9923.65-1.50.98
21Q3 (11)33.261.49.7326.09-1.49.7129.4811.7129.325.1321.4642.955.2921.3351.583.8421.948.840.150.00.042.156.911.7734.62-18.7720.2988.50-11.74-15.1811.504331.02365.5924.016.66-0.41
21Q2 (10)32.8011.9529.2426.4617.642.826.3910.7474.5420.698.9548.534.3617.284.753.1513.7282.080.157.1425.039.435.1222.1542.6219.38-4.35100.276.24-18.19-0.27-104.8498.7922.51-4.54-13.75
21Q1 (9)29.300.217.2122.50-2.227.5523.8320.69.6118.9915.098.643.7212.7320.392.779.9218.880.14-6.677.6937.5111.34-0.7435.701.859.9594.38-19.0-1.985.62134.247.9323.580.68-10.34
20Q4 (8)29.24-3.53-10.5823.01-3.24-11.519.76-13.33-5.916.50-6.14-4.793.30-5.446.112.52-2.339.570.150.015.3833.69-10.66-9.0935.0521.79-1.13116.5211.68-5.9-16.43-279.4231.0223.42-2.86-9.61
20Q3 (7)30.3119.42-14.4523.7828.33-17.0322.8050.79-19.4317.5826.2-20.163.4947.88-17.882.5849.13-12.540.1525.015.3837.7116.82-13.4128.78-35.41-26.88104.33-14.873.06-4.3380.8-251.5224.11-7.62-8.81
20Q2 (6)25.38-7.14-21.5918.53-11.42-28.0415.12-30.45-44.4113.93-20.31-30.02.36-23.62-33.521.73-25.75-29.390.12-7.690.032.28-14.58-24.0344.5637.23-14.82122.5627.2929.55-22.56-693.72-523.9926.10-0.76-6.92
20Q1 (5)27.33-16.42-14.7520.92-19.54-17.3121.743.52-17.7817.480.87-16.283.09-0.64-10.172.331.3-5.280.130.08.3337.791.97-9.6632.47-8.41-21.4896.29-22.240.63.80115.95-13.126.301.51-4.92
19Q4 (4)32.70-7.710.026.00-9.280.021.00-25.80.017.33-21.30.03.11-26.820.02.30-22.030.00.130.00.037.06-14.90.035.45-9.930.0123.8222.320.0-23.82-1833.380.025.91-2.00.0
19Q3 (3)35.439.450.028.6611.30.028.304.040.022.0210.650.04.2519.720.02.9520.410.00.138.330.043.552.490.039.36-24.760.0101.237.00.0-1.23-123.160.026.44-5.710.0
19Q2 (2)32.370.970.025.751.780.027.202.870.019.90-4.690.03.553.20.02.45-0.410.00.120.00.042.491.580.052.3126.510.094.61-1.150.05.3221.690.028.041.370.0
19Q1 (1)32.060.00.025.300.00.026.440.00.020.880.00.03.440.00.02.460.00.00.120.00.041.830.00.041.350.00.095.710.00.04.370.00.027.660.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)25.56-21.6716.58-32.2718.9924.8623.74-25.5819.92-22.978.94-40.567.66-35.850.38-17.3943.31-9.1112.47-49.3569.84-8.9830.1629.689.27-6.7128.936.28
2022 (9)32.630.9624.48-3.8515.2117.7931.9016.325.8614.1215.04-9.6711.94-6.130.46-17.8647.6516.9924.62-15.3776.73-17.3223.25223.469.945.027.2216.18
2021 (8)32.3214.6525.4617.3312.91-14.2227.4337.2922.6637.8316.6540.3912.7243.570.565.6640.7315.0929.09-17.092.81-14.587.1909.47-19.9723.43-5.87
2020 (7)28.19-15.0921.70-18.0815.050.4119.98-22.3216.44-17.9211.86-16.548.86-14.640.533.9235.39-14.1435.05-1.13108.655.54-8.63011.83-5.5724.89-7.75
2019 (6)33.2015.8826.4927.1714.9911.8325.7235.0820.03-17.414.2140.6910.3842.190.512.041.2224.7635.45-15.82102.95-5.87-2.97012.53-1.8526.98-4.19
2018 (5)28.6517.820.8320.413.40-4.8519.0423.6424.2593.2310.108.847.307.510.50-5.6633.049.8442.116.1109.37-2.64-9.37012.76028.160.93
2017 (4)24.320.6617.307.7914.09-5.9615.40-0.4512.554.769.289.316.7913.930.5312.7730.08-4.0539.69-1.61112.338.32-12.3300.00027.905.36
2016 (3)24.168.1516.056.2214.98-9.4315.47-3.0111.98-3.238.49-1.965.963.650.479.331.35-7.4940.34-31.3103.719.49-3.7100.00026.489.6
2015 (2)22.34-7.2615.11-10.9616.54-0.5215.95-18.4612.38-17.198.66-23.75.75-20.690.43-4.4433.89-10.0358.72-12.7694.729.185.32-59.760.00024.169.52
2014 (1)24.09016.97016.638.1819.56014.95011.3507.2500.45-6.2537.671.8167.31-2.2286.764.413.21-21.950.00022.069.86

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