玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)16.9914.032.727.9221.1-4.698.9314.19-2.084.56-30.28-38.873.45-41.13-44.981.86-40.0-42.940.39-15.22-7.1410.0213.99-2.6293.09-2.7615.2788.705.89-2.6711.30-30.3927.436.769.5621.58
23Q3 (19)14.90-10.24-6.476.54-0.46-17.227.82-1.76-14.256.54-2.97-12.925.8618.15-28.623.1019.23-17.110.4621.05-4.178.79-3.72-15.0795.732.7-22.7383.760.94-3.0916.24-4.5919.666.17-16.855.11
23Q2 (18)16.609.0-4.436.57-2.52-21.887.966.42-15.236.748.71-13.74.968.3-33.62.604.42-20.250.38-2.56-5.09.136.66-13.8793.21-5.94-31.7482.98-8.13-7.3517.0275.8963.127.4215.0415.76
23Q1 (17)15.23-7.92-9.616.74-18.89-12.927.48-17.98-2.356.20-16.89-6.064.58-26.95-24.422.49-23.62-10.430.39-7.14-4.888.56-16.81-3.2899.1022.71-28.690.32-0.88-10.689.689.09961.296.4516.01-4.3
22Q4 (16)16.543.83-19.638.315.19-15.389.120.0-5.37.46-0.67-2.996.27-23.632.283.26-12.8311.260.42-12.513.5110.29-0.5821.0680.76-34.81-26.9991.135.44-10.688.87-34.63539.115.56-5.28-17.75
22Q3 (15)15.93-8.29-18.277.90-6.06-23.09.12-2.88-12.737.51-3.84-12.478.219.913.793.7414.721.910.4820.014.2910.35-2.36-16.8123.89-9.284.3986.43-3.5-12.1213.5730.06721.075.87-8.42-14.31
22Q2 (14)17.373.094.768.418.665.929.3922.588.37.8118.339.087.4723.271.633.2617.27-4.680.40-2.44-13.0410.6019.77-0.47136.56-1.6111.5189.57-11.43-2.3710.431028.726.386.41-4.9-3.46
22Q1 (13)16.85-18.1220.17.74-21.1824.047.66-20.4616.776.60-14.1717.656.06-1.14-11.012.78-5.12-14.460.4110.81-28.078.854.1215.08138.7925.4815.22101.12-0.886.56-1.1244.38-122.026.74-0.312.71
21Q4 (12)20.585.5947.219.82-4.2964.219.63-7.8527.897.69-10.3725.866.13-22.5-23.572.93-20.16-23.50.37-11.9-39.348.50-31.67-3.08110.61-6.81.18102.023.7328.59-2.02-222.22-109.786.76-1.3135.47
21Q3 (11)19.4917.5532.1410.2629.2235.1810.4520.5329.178.5819.8330.797.917.62-1.123.677.31-4.180.42-8.7-23.6412.4416.8127.33118.68-3.09-3.5498.357.24.781.65-79.98-73.086.853.1618.51
21Q2 (10)16.5818.188.867.9427.2462.048.6732.1635.897.1627.6334.847.357.9350.313.425.2345.530.46-19.39.5210.6538.4929.09122.461.661.4291.74-3.3218.738.2661.83-63.676.6411.040
21Q1 (9)14.030.36-10.356.244.3517.966.56-12.8818.845.61-8.1826.646.81-15.0978.743.25-15.1471.050.57-6.5639.027.69-12.312.26120.4610.194.4194.9019.61-1.525.10-75.3140.315.9819.84-22.94
20Q4 (8)13.98-5.22-8.935.98-21.21-18.317.53-6.92-1.956.11-6.86-1.778.020.25-0.253.830.0-4.490.6110.910.08.77-10.24-5.6109.32-11.150.5479.34-15.47-16.5620.66236.48320.114.99-13.67-12.91
20Q3 (7)14.75-3.1510.97.5954.923.628.0926.833.946.5623.5432.538.0063.626.183.8362.9815.020.5530.95-9.849.7718.4224.78123.041.96.2693.8621.47-7.146.14-72.98385.535.78013.78
20Q2 (6)15.23-2.686.84.90-7.3730.326.3815.5852.635.3119.8657.14.8928.3566.332.3523.6843.290.422.44-8.78.259.7132.64120.744.6516.1777.27-19.81-15.1922.73525.0155.680.00-100.0-100.0
20Q1 (5)15.651.95-1.75.29-27.73-1.315.52-28.131.664.43-28.780.913.81-52.614.671.90-52.62-9.950.41-32.79-10.877.52-19.055.32115.376.1152.7196.361.35-1.953.64-26.06110.917.7635.435.29
19Q4 (4)15.3515.410.07.3219.220.07.6827.150.06.2225.660.08.0426.810.04.0120.420.00.610.00.09.2918.650.0108.73-6.10.095.08-5.930.04.92328.690.05.7312.80.0
19Q3 (3)13.30-6.730.06.1463.30.06.0444.50.04.9546.450.06.34115.650.03.33103.050.00.6132.610.07.8325.880.0115.7911.410.0101.0810.940.0-2.15-124.190.05.08-29.440.0
19Q2 (2)14.26-10.430.03.76-29.850.04.18-23.020.03.38-23.010.02.94-19.230.01.64-22.270.00.460.00.06.22-12.890.0103.9337.560.091.11-7.290.08.89415.560.07.20-2.310.0
19Q1 (1)15.920.00.05.360.00.05.430.00.04.390.00.03.640.00.02.110.00.00.460.00.07.140.00.075.550.00.098.280.00.01.720.00.07.370.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)15.88-4.456.93-14.340.79-0.948.05-9.146.01-18.4518.14-28.0210.03-25.981.61-9.049.10-9.3693.0915.2786.16-5.7913.8458.011.08-1.116.679.17
2022 (9)16.62-4.048.09-3.230.79-4.368.862.437.373.3725.20-7.4213.551.81.77-2.7510.043.2980.76-26.9991.45-5.458.76167.21.09-11.116.11-6.29
2021 (8)17.3217.198.3637.50.83-2.478.6522.527.1324.2227.2216.7713.3113.861.82-6.199.7211.85110.611.1896.7212.163.28-76.661.23-60.26.523.16
2020 (7)14.780.966.083.930.85-4.747.0617.085.7417.1423.3111.9111.692.631.94-11.018.6911.7109.320.5486.24-11.2414.04345.223.0820.466.322.43
2019 (6)14.64-0.25.851.560.89259.416.0312.294.904.9320.838.7711.39-5.242.18-6.447.7823.3108.7332.6197.16-9.293.1502.56-31.186.172.32
2018 (5)14.67-16.845.768.680.25-76.095.37-4.624.670.2119.1536.5912.0254.72.3346.546.31-10.1181.9915.66107.1213.81-7.1203.7206.03-28.21
2017 (4)17.64-7.265.3020.731.04-62.785.6321.864.6621.3514.02-1.27.777.471.59-11.677.02-9.0770.89-32.3694.12-1.15.8821.570.0008.40-17.81
2016 (3)19.02-14.484.39-1.792.80-31.864.62-7.233.84-7.6914.1922.867.2323.171.8035.347.72-18.39104.80-1.5195.165.924.84-52.380.00010.22-18.11
2015 (2)22.2413.534.4726.994.1011.554.9835.694.1638.6711.5522.095.8727.061.33-6.999.4622.86106.41-2.8989.84-6.4210.16154.010.00012.4814.92
2014 (1)19.5903.5203.6825.633.6703.0009.4604.6201.43-0.697.7034.85109.58-16.696.0066.534.00-90.560.00010.861.21

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