玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)84.45-1.262.49-22.78-193.94-333.08-140.13-483.63-250.59-143.46-435.7-206.15-24.56-626.63-324.91-5.09-1239.47-346.490.0433.330.0-83.23-298.78-485.86377.7725.5351.2116.28-49.1622.9183.7224.06-3.817.932.52-17.45
23Q3 (19)85.534.131.88-7.75-5.87-135.56-24.0113.38-237.22-26.7841.25-57.16-3.3843.29-61.72-0.3864.81-375.00.03-25.0-25.041.8725.21-23.2300.9513.9925.7832.0220.91-30.9667.49-8.225.8617.49-6.273.74
23Q2 (18)82.141.271.51-7.32-163.54-489.36-27.72-4500.0-123.01-45.58-11787.18-213.26-5.96-10033.33-227.47-1.08-303.7700.040.033.3333.44-36.77-28.13264.020.321.6726.48-98.48275.6273.52104.47-36.1218.6645.3335.81
23Q1 (17)81.11-1.571.1211.52319.0161.340.63101.58115.990.39100.83105.570.06101.04105.610.53146.49194.440.040.00.052.89145.223.43263.175.342.891742.8613060.351059.55-1642.86-1987.76-679.1412.84-40.889.56
22Q4 (16)82.40-1.853.1-5.26-59.88-151.32-39.97-461.38-1130.15-46.86-175.0-631.05-5.78-176.56-440.19-1.14-1325.0-1240.00.040.0-20.021.57-60.44-46.96249.834.414.3913.24-71.44-95.0187.0362.29152.6221.7228.8344.22
22Q3 (15)83.953.7415.33-3.29-275.0-171.9-7.1242.7241.5-17.04-17.11-14.21-2.09-14.84-6.63-0.08069.230.0433.33-20.054.5217.1754.05239.27-7.8636.9646.38407.55363.7753.62-53.4-40.4216.8622.7124.8
22Q2 (14)80.920.8914.961.88-73.67-84.41-12.43-215.48-302.44-14.55-107.86-5488.89-1.82-70.09-4650.00.00-100.0-100.00.03-25.0-50.046.538.590.89259.691.5346.49-15.0891.7-107.69115.08-59.43219.6213.7417.2433.92
22Q1 (13)80.210.3620.947.14-30.34-29.93-3.94-201.55-174.9-7.00-9.2-1129.41-1.070.0-991.670.1880.0-63.270.04-20.0-33.3342.855.364.64255.786.8847.8-181.63-168.44-193.86283.67271.52403.3711.72-22.1823.76
21Q4 (12)79.929.816.5710.25947.11-5.963.88131.886.89-6.4157.04-153.78-1.0745.41-145.340.10138.46-92.130.050.0-28.5740.6714.9226.3239.3236.9928.45265.382553.85-11.04-165.38-283.7616.6115.0611.4758.36
21Q3 (11)72.793.419.54-1.21-110.03-138.05-12.17-298.21-197.56-14.92-5625.93-87.2-1.96-5000.0-67.52-0.26-155.32-471.430.05-16.670.035.39-23.27-11.75174.70-1.45-7.6410.00-94.9112.6390.00193.55-49.7713.5131.6838.28
21Q2 (10)70.396.145.4512.0618.351622.866.1416.73179.120.27-60.29103.240.04-66.67103.70.47-4.08370.00.060.020.046.1212.6313.21177.272.43-9.14196.201.392160.13-96.20-2.88-188.810.268.340
21Q1 (9)66.32-3.270.5310.19-6.51307.65.2644.9145.620.68-94.3104.740.12-94.92108.330.49-61.421325.00.06-14.2950.040.9527.17-16.39173.06-7.11-3.62193.51-35.14997.17-93.5152.85-176.929.47-0.420
20Q4 (8)68.563.18-7.3510.90242.77-55.873.63188.75-83.1111.92249.56-27.82.36301.71-34.261.271714.29-25.290.0740.00.032.20-19.7-34.61186.31-1.5-4.2298.33476.84159.94-198.33-210.7-1221.169.51-2.660
20Q3 (7)66.45-0.45-9.133.18354.29-74.17-4.0947.29-210.24-7.974.32-79800.0-1.17-8.3300.07-30.0-85.420.050.00.040.10-1.57-7.79189.15-3.05-0.12-79.17-731.25-124.07179.1765.38177.649.770-8.52
20Q2 (6)66.751.18-12.110.70-72.0-96.09-7.7632.7-174.83-8.3341.91-252.84-1.0825.0-217.390.10350.0-87.650.0525.0-16.6740.74-16.82-15.69195.118.66-0.6-9.5255.84-105.54108.33-10.89249.070.000-100.0
20Q1 (5)65.97-10.85-7.532.50-89.88-87.77-11.53-153.65-167.58-14.34-186.86-226.23-1.44-140.11-167.92-0.04-102.35-102.880.04-42.86-42.8648.98-0.53-2.04179.56-7.67-10.54-21.57-118.79-118.01121.57909.8715.950.000-100.0
19Q4 (4)74.001.190.024.70100.650.021.49479.250.016.51165000.00.03.5900.01.70254.170.00.0740.00.049.2413.220.0194.482.70.0114.77-65.10.0-15.0193.490.00.00-100.00.0
19Q3 (3)73.13-3.710.012.31-31.150.03.71-64.220.00.01-99.820.00.00-100.00.00.48-40.740.00.05-16.670.043.49-10.00.0189.37-3.530.0328.8591.130.0-230.77-217.550.010.68-10.630.0
19Q2 (2)75.956.460.017.88-12.520.010.37-39.210.05.45-52.020.00.92-56.60.00.81-41.730.00.06-14.290.048.32-3.360.0196.29-2.210.0172.0543.690.0-72.67-268.20.011.9531.030.0
19Q1 (1)71.340.00.020.440.00.017.060.00.011.360.00.02.120.00.01.390.00.00.070.00.050.000.00.0200.720.00.0119.740.00.0-19.740.00.09.120.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)83.211.8-6.28040.522.8-48.730-54.550-33.810-6.1800.15-6.259.90-76.26377.7751.2112.89087.11-16.696.56-13.1816.606.14
2022 (9)81.7413.180.67-91.9439.4235.22-14.790-20.070-10.890-1.0200.16-20.041.711.68249.834.39-4.560104.5607.5611.5415.6430.77
2021 (8)72.227.558.3161.6729.15-6.071.510-4.500-2.8100.74-45.590.205.2641.023.98239.3228.45550.000-450.0006.78-6.5711.9610.03
2020 (7)67.15-8.715.14-73.4631.0428.52-3.390-2.150-1.1901.36-71.490.19-32.1439.45-17.88186.31-4.2-151.850252.4707.267.1710.877.94
2019 (6)73.56-5.2819.3727.9424.15192.0513.9818.889.0919.616.4428.544.7767.960.28-6.6748.04113.99194.4872.15138.547.66-38.5406.77-22.9310.07-11.82
2018 (5)77.66-1.4115.143.278.2715.6511.7615.417.6035.475.0142.332.8442.00.3011.1122.4515.72112.97-10.06128.68-10.53-28.6808.785.0611.422.06
2017 (4)78.77-4.1314.667.247.15-6.0410.19-4.595.6116.633.5215.032.0015.610.270.019.40-4.81125.60-4.6143.8312.43-43.8308.36011.19-13.46
2016 (3)82.16-2.1113.67-23.977.615.0610.68-4.94.818.333.063.731.735.490.27-3.5720.380.15131.65-9.62127.92-20.16-27.9200.00012.931.73
2015 (2)83.93-0.5917.98-11.827.24-0.4111.23-43.684.44-68.582.95-70.621.64-64.110.28-3.4520.35-30.21145.676.75160.2256.71-60.1000.00012.716.27
2014 (1)84.43020.3907.27-14.3819.94014.13010.0404.5700.29-3.3329.16-8.42136.46-7.9102.2437.6-2.2400.00011.96-6.56

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