- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 254.84 | -3.03 | 8.24 | 80.84 | -2.84 | 7.07 | 7.36 | 9.69 | 16.46 | 0 | 0 | 0 | 31.72 | 0.2 | -1.08 | 2.89 | 13.12 | 7.59 | 0.00 | 0 | 0 | 11420 | 0.0 | 0.0 |
| 23Q3 (19) | 262.81 | 6.32 | 9.44 | 83.2 | 6.12 | 9.46 | 6.71 | 1.36 | 18.76 | 0 | 0 | 0 | 31.66 | -0.19 | 0.01 | 2.55 | -4.67 | 8.51 | 0.00 | 0 | 0 | 11420 | 0.0 | 20.31 |
| 23Q2 (18) | 247.18 | 6.88 | 11.37 | 78.4 | 5.6 | 10.42 | 6.62 | 8.7 | 30.57 | 0 | 0 | 0 | 31.72 | -1.2 | -0.85 | 2.68 | 1.7 | 17.24 | 0.00 | 0 | 0 | 11420 | 0.0 | 20.31 |
| 23Q1 (17) | 231.26 | -1.77 | 10.16 | 74.24 | -1.67 | 9.21 | 6.09 | -3.64 | 27.67 | 0 | 0 | 0 | 32.10 | 0.1 | -0.86 | 2.63 | -1.9 | 15.9 | 0.00 | 0 | 0 | 11420 | 0.0 | 20.31 |
| 22Q4 (16) | 235.43 | -1.96 | 8.72 | 75.5 | -0.67 | 4.28 | 6.32 | 11.86 | 134.07 | 0 | 0 | 0 | 32.07 | 1.31 | -4.09 | 2.68 | 14.09 | 115.29 | 0.00 | 0 | 0 | 11420 | 20.31 | 20.31 |
| 22Q3 (15) | 240.13 | 8.2 | 16.22 | 76.01 | 7.06 | 14.98 | 5.65 | 11.44 | 25.0 | 0 | 0 | 0 | 31.65 | -1.05 | -1.07 | 2.35 | 3.0 | 7.56 | 0.00 | 0 | 0 | 9492 | 0.0 | 10.22 |
| 22Q2 (14) | 221.94 | 5.72 | 8.26 | 71.0 | 4.44 | 9.43 | 5.07 | 6.29 | -0.78 | 0 | 0 | 0 | 31.99 | -1.2 | 1.09 | 2.28 | 0.54 | -8.35 | 0.00 | 0 | 0 | 9492 | 0.0 | 10.22 |
| 22Q1 (13) | 209.94 | -3.05 | 0.73 | 67.98 | -6.1 | 6.17 | 4.77 | 76.67 | -16.02 | 0 | 0 | 0 | 32.38 | -3.15 | 5.4 | 2.27 | 82.22 | -16.63 | 0.00 | 0 | 0 | 9492 | 0.0 | 10.22 |
| 21Q4 (12) | 216.54 | 4.8 | -0.35 | 72.4 | 9.51 | 8.27 | 2.7 | -40.27 | -52.8 | 0 | 0 | 0 | 33.43 | 4.5 | 8.65 | 1.25 | -43.0 | -52.63 | 0.00 | 0 | 0 | 9492 | 10.22 | 10.22 |
| 21Q3 (11) | 206.62 | 0.79 | -9.11 | 66.11 | 1.9 | -3.14 | 4.52 | -11.55 | -18.85 | 0 | 0 | 0 | 32.00 | 1.1 | 6.57 | 2.19 | -12.24 | -10.72 | 0.00 | 0 | 0 | 8612 | 0.0 | 5.75 |
| 21Q2 (10) | 205.01 | -1.64 | -2.89 | 64.88 | 1.33 | 3.12 | 5.11 | -10.04 | -25.07 | 0 | 0 | 0 | 31.65 | 3.01 | 6.18 | 2.49 | -8.54 | -22.84 | 0.00 | 0 | 0 | 8612 | 0.0 | 5.75 |
| 21Q1 (9) | 208.42 | -4.09 | 5.31 | 64.03 | -4.25 | 4.11 | 5.68 | -0.7 | 18.09 | 0 | 0 | 0 | 30.72 | -0.16 | -1.13 | 2.73 | 3.54 | 12.14 | 0.00 | 0 | 0 | 8612 | 0.0 | 5.9 |
| 20Q4 (8) | 217.31 | -4.41 | 8.05 | 66.87 | -2.02 | 7.7 | 5.72 | 2.69 | -13.6 | 0 | 0 | 0 | 30.77 | 2.5 | -0.33 | 2.63 | 7.43 | -20.03 | 0.00 | 0 | 0 | 8612 | 5.75 | 5.9 |
| 20Q3 (7) | 227.33 | 7.68 | 12.33 | 68.25 | 8.47 | 7.6 | 5.57 | -18.33 | 43.19 | 0 | 0 | 0 | 30.02 | 0.73 | -4.21 | 2.45 | -24.16 | 27.47 | 0.00 | 0 | 0 | 8144 | 0.0 | 0.15 |
| 20Q2 (6) | 211.11 | 6.66 | 10.03 | 62.92 | 2.31 | 7.15 | 6.82 | 41.79 | 22.22 | 0 | 0 | 0 | 29.80 | -4.08 | -2.61 | 3.23 | 32.93 | 11.08 | 0.00 | 0 | 0 | 8144 | 0.15 | 0.15 |
| 20Q1 (5) | 197.92 | -1.59 | 8.8 | 61.5 | -0.95 | 6.51 | 4.81 | -27.34 | 34.73 | 0 | 0 | 0 | 31.07 | 0.65 | -2.1 | 2.43 | -26.17 | 23.84 | 0.00 | 0 | 0 | 8132 | 0.0 | 0.0 |
| 19Q4 (4) | 201.12 | -0.62 | 0.0 | 62.09 | -2.11 | 0.0 | 6.62 | 70.18 | 0.0 | 0 | 0 | 0.0 | 30.87 | -1.5 | 0.0 | 3.29 | 71.25 | 0.0 | 0.00 | 0 | 0.0 | 8132 | 0.0 | 0.0 |
| 19Q3 (3) | 202.38 | 5.48 | 0.0 | 63.43 | 8.02 | 0.0 | 3.89 | -30.29 | 0.0 | 0 | 0 | 0.0 | 31.34 | 2.41 | 0.0 | 1.92 | -33.91 | 0.0 | 0.00 | 0 | 0.0 | 8132 | 0.0 | 0.0 |
| 19Q2 (2) | 191.87 | 5.47 | 0.0 | 58.72 | 1.7 | 0.0 | 5.58 | 56.3 | 0.0 | 0 | 0 | 0.0 | 30.60 | -3.58 | 0.0 | 2.91 | 48.2 | 0.0 | 0.00 | 0 | 0.0 | 8132 | 0.0 | 0.0 |
| 19Q1 (1) | 181.92 | 0.0 | 0.0 | 57.74 | 0.0 | 0.0 | 3.57 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 31.74 | 0.0 | 0.0 | 1.96 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 8132 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 996.1 | 9.77 | 316.67 | 9.01 | 26.78 | 22.79 | 0 | 0 | 31.79 | -0.69 | 2.69 | 11.86 | 0.00 | 0 | 11420 | 0.0 |
| 2022 (9) | 907.43 | 8.47 | 290.49 | 8.63 | 21.81 | 21.1 | 0 | 0 | 32.01 | 0.15 | 2.40 | 11.65 | 0.00 | 0 | 11420 | 20.31 |
| 2021 (8) | 836.6 | -2.0 | 267.42 | 3.04 | 18.01 | -21.39 | 0 | 0 | 31.97 | 5.14 | 2.15 | -19.78 | 0.00 | 0 | 9492 | 10.22 |
| 2020 (7) | 853.66 | 9.82 | 259.54 | 7.26 | 22.91 | 16.53 | 0 | 0 | 30.40 | -2.33 | 2.68 | 6.11 | 0.00 | 0 | 8612 | 5.75 |
| 2019 (6) | 777.3 | 8.38 | 241.97 | 5.8 | 19.66 | 2.93 | 0 | 0 | 31.13 | -2.38 | 2.53 | -5.03 | 0.00 | 0 | 8144 | 0.15 |
| 2018 (5) | 717.21 | 11.32 | 228.71 | 7.64 | 19.1 | 10.47 | 0 | 0 | 31.89 | -3.31 | 2.66 | -0.76 | 0.00 | 0 | 8132 | 0.83 |
| 2017 (4) | 644.28 | 6.37 | 212.48 | 10.01 | 17.29 | -0.58 | 0 | 0 | 32.98 | 3.42 | 2.68 | -6.53 | 0.00 | 0 | 8065 | 2.28 |
| 2016 (3) | 605.67 | 4.8 | 193.15 | 6.61 | 17.39 | 18.62 | 0 | 0 | 31.89 | 1.72 | 2.87 | 13.19 | 0.00 | 0 | 7885 | -1.5 |
| 2015 (2) | 577.91 | 3.07 | 181.18 | 4.9 | 14.66 | 11.14 | 0 | 0 | 31.35 | 1.78 | 2.54 | 7.83 | 0.00 | 0 | 8005 | 16.1 |
| 2014 (1) | 560.68 | 4.3 | 172.71 | 6.14 | 13.19 | -10.52 | 0 | 0 | 30.80 | 0 | 2.35 | 0 | 0.00 | 0 | 6895 | 12.24 |
