玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)36.61-0.030.02.00-17.017.531.91-22.04-45.741.63-22.75-53.034.96-30.14-54.990.64-24.71-48.390.34-5.563.0311.04-1.08-13.34775.91-3.15-7.49104.726.7198.66-4.72-353.85-109.997.903.540.13
23Q3 (19)36.62-0.220.582.414.780.422.458.89-9.592.110.96-4.527.10-3.4-10.240.853.66-1.160.362.862.8611.16-1.41-3.88801.15-7.67-8.8398.14-4.110.751.86186.36-83.667.63-3.782.55
23Q2 (18)36.701.861.192.3078.2915.02.2592.319.762.09137.526.677.35162.526.290.82121.6232.260.359.379.3711.325.5-2.58867.68-8.97-12.06102.33-7.594.64-2.1579.94-188.927.93-4.118.19
23Q1 (17)36.03-1.580.871.29-30.6520.561.17-66.761.740.88-74.641.152.80-74.590.360.37-70.165.710.32-3.033.2310.73-15.78-3.25953.1713.65-3.96110.74110.0818.62-10.74-122.71-261.788.274.827.82
22Q4 (16)36.610.55-0.921.86-22.5-18.063.5229.8947.283.4757.0190.6611.0239.3285.211.2444.1982.350.33-5.710.012.749.737.24838.70-4.55-3.1952.71-40.51-44.6147.29315.35877.877.896.058.83
22Q3 (15)36.410.391.72.4020.048.152.7132.249.722.2133.9451.377.9135.9160.120.8638.7159.260.359.379.3711.61-0.093.38878.72-10.94-5.9488.62-9.39-1.0411.38369.878.887.441.54.79
22Q2 (14)36.271.540.222.0086.92-2.912.0578.26-8.071.6589.66-8.335.82108.6-8.350.6277.14-6.060.323.23-3.0311.624.780.61986.66-0.592.7997.804.756.392.42-63.5-70.017.33-4.43-0.68
22Q1 (13)35.72-3.330.731.07-52.86-46.771.15-51.88-44.710.87-52.2-47.272.79-53.11-48.810.35-48.53-45.310.31-6.06-8.8211.09-6.65-1.6992.5214.560.4193.36-1.9-3.746.6437.29120.627.675.791.86
21Q4 (12)36.953.210.962.2740.12-28.842.3932.04-21.91.8224.66-27.25.9520.45-26.270.6825.93-30.610.333.13-8.3311.885.790.68866.38-7.2611.0995.166.28-8.954.84-53.75210.727.252.110.55
21Q3 (11)35.80-1.08-1.681.62-21.36-58.881.81-18.83-56.071.46-18.89-56.684.94-22.2-60.670.54-18.18-59.70.32-3.03-13.5111.23-2.77-9.58934.23-2.6713.289.54-2.59-6.3610.4629.43138.957.10-3.797.25
21Q2 (10)36.192.06-0.92.062.49-40.972.237.21-39.571.809.09-40.26.3516.51-45.820.663.13-41.590.33-2.94-5.7111.552.48-6.17959.88-2.9-1.9891.92-5.23-2.838.08168.4649.657.38-1.990
21Q1 (9)35.46-3.11-1.532.01-36.99-19.922.08-32.0313.041.65-34.010.05.45-32.474.810.64-34.698.470.34-5.560.011.27-4.492.64988.5126.75-4.596.99-7.2-28.633.01168.9108.387.534.44-1.83
20Q4 (8)36.600.52-2.613.19-19.04-6.733.06-25.73-1.922.50-25.82-1.198.07-35.75-4.040.98-26.872.080.36-2.72.8611.80-4.99-1.5779.86-5.51-3.56104.529.3-4.61-4.37-199.8154.367.218.91-16.84
20Q3 (7)36.41-0.3-0.93.9412.8913.544.1211.6510.163.3711.9611.2212.567.1712.851.3418.5816.520.375.712.7812.420.890.81825.30-15.72-10.3595.621.082.974.38-18.95-38.666.62011.26
20Q2 (6)36.521.42-1.03.4939.043.253.69100.542.793.01100.674.8811.72125.3819.231.1391.531.80.352.94-2.7812.3112.11-0.08979.29-5.393.6994.60-30.380.585.40115.04-9.150.00-100.0-100.0
20Q1 (5)36.01-4.180.672.51-26.6121.261.84-41.039.521.50-40.7112.785.20-38.1726.830.59-38.54-10.610.34-2.86-20.9310.98-8.354.171035.1328.033.97135.8924.0210.59-35.89-275.05-56.897.67-11.53-0.52
19Q4 (4)37.582.290.03.42-1.440.03.12-16.580.02.53-16.50.08.41-24.440.00.96-16.520.00.35-2.780.011.98-2.760.0808.68-12.150.0109.5717.990.0-9.57-234.150.08.6745.710.0
19Q3 (3)36.74-0.410.03.472.660.03.744.180.03.035.570.011.1313.220.01.153.60.00.360.00.012.320.00.0920.54-2.530.092.87-1.270.07.1320.050.05.95-8.60.0
19Q2 (2)36.893.130.03.3863.290.03.59113.690.02.87115.790.09.83139.760.01.1168.180.00.36-16.280.012.3216.890.0944.4822.240.094.06-23.450.05.94125.980.06.51-15.560.0
19Q1 (1)35.770.00.02.070.00.01.680.00.01.330.00.04.100.00.00.660.00.00.430.00.010.540.00.0772.650.00.0122.880.00.0-22.880.00.07.710.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)36.500.632.029.198.48-3.711.97-17.921.70-18.6620.49-19.652.61-13.581.333.9111.07-6.11775.91-7.49102.7132.75-2.7101.91-1.767.924.49
2022 (9)36.270.441.85-7.048.81-0.412.4012.682.0923.6725.5026.493.0221.771.28-1.5411.792.61838.70-3.1977.37-17.3422.63250.491.9444.387.583.69
2021 (8)36.11-0.771.99-39.888.857.412.13-33.641.69-35.7420.16-40.252.48-39.221.30-9.7211.49-3.45866.3811.0993.60-8.996.4601.345.567.312.24
2020 (7)36.39-1.033.316.438.24-0.513.214.92.636.9133.746.444.08-12.071.44-16.7611.900.68779.86-3.56102.841.31-2.8101.271.217.15-0.69
2019 (6)36.77-0.683.1125.918.28223.173.064.792.464.2431.705.114.64-16.851.73-25.7511.82107.01808.6873.03101.5120.13-1.5101.26-41.867.201.69
2018 (5)37.02-1.912.4718.752.56-11.852.927.352.363.9630.1610.845.584.492.33-0.435.71-2.73467.3710.0184.5010.7115.50-34.532.1607.08-7.93
2017 (4)37.741.812.08-9.572.911.552.72-4.92.27-4.2227.21-3.375.34-5.822.34-1.685.87-1.51424.865.4276.33-5.3423.6721.890.0007.69-2.04
2016 (3)37.072.232.30-3.362.863.672.862.882.373.0428.164.535.670.532.38-2.065.963.11403.001.2680.64-5.5719.4232.980.0007.853.29
2015 (2)36.261.882.38-2.462.7610.32.78-4.142.30-4.9626.94-5.415.64-9.92.43-5.455.783.03397.998.1885.391.5114.61-8.010.0007.606.29
2014 (1)35.5902.4402.5012.182.9002.42028.4806.2602.57-6.885.6110.22367.906.1584.12-0.7915.884.420.0007.157.36

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