玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)59.72-0.08-1.1926.47-21.57-4.9627.71-56.14-3.8522.17-60.56-3.820.36-60.0-2.70.27-59.090.00.010.00.034.78-52.18-4.3535.04-0.79-0.37100.00100.00.00.00-100.0025.7344.3112.95
23Q3 (19)59.77-1.972.2633.75-12.84-1.063.1857.9511.956.2176.113.530.9076.4713.920.6673.6813.790.010.00.072.7345.4614.2835.32-6.73-0.9850.00-50.0-14.2942.8602.8617.833.978.52
23Q2 (18)60.97-0.494.3838.722.495.340.003.637.5631.923.377.290.516.258.510.385.568.570.010.00.050.005.010.0137.877.922.16100.000.00.00.000017.15-1.44-0.52
23Q1 (17)61.271.371.6137.7835.661.6438.6033.932.3330.8833.972.320.4829.734.350.3633.332.860.010.00.047.6230.9711.1135.09-0.23-0.54100.000.00.00.000017.40-23.626.68
22Q4 (16)60.443.41.727.85-18.3-10.4228.82-48.96-8.9123.05-53.44-8.890.37-53.16-5.130.27-53.45-6.90.010.00.036.36-42.87-15.1735.17-1.4-0.17100.0071.430.00.00-100.0022.7838.6521.56
22Q3 (15)58.450.072.9234.09-7.294.3556.4651.8252.6849.5166.4263.020.7968.0979.550.5865.7175.760.010.00.063.6440.0241.4235.67-3.780.2558.33-41.67-41.6741.670191.6716.43-4.7-3.35
22Q2 (14)58.41-3.1319.0136.77-1.0862.8437.19-1.4160.329.75-1.4260.290.472.1780.770.350.084.210.010.00.045.456.0443.9237.075.074.9100.000.00.00.000017.245.77.01
22Q1 (13)60.301.4628.4137.1719.5677.0837.7219.2274.3130.1819.2974.250.4617.95100.00.3520.69105.880.010.00.042.860.054.2835.280.14-0.06100.000.00.00.000016.31-12.97-8.63
21Q4 (12)59.434.6514.6631.09-4.8437.5131.64-14.4434.6425.30-16.6934.570.39-11.3656.00.29-12.1261.110.010.00.042.86-4.7628.5935.23-0.980.37100.000.00.00.00-100.0018.7410.24-12.59
21Q3 (11)56.7915.711.6132.6744.695.6336.9859.43.9630.3763.633.90.4469.234.760.3373.686.450.010.00.045.0042.56.8635.580.680.17100.000.016.6714.2900.017.005.521.19
21Q2 (10)49.084.51-16.0222.587.58-35.1723.207.21-34.8518.567.16-21.620.2613.04-25.710.1911.76-26.920.010.00.031.5813.68-29.8235.340.11-3.76100.000.00.00.000016.11-9.750
21Q1 (9)46.96-9.4-20.8920.99-7.16-36.2621.64-7.91-35.6517.32-7.87-35.610.23-8.0-39.470.17-5.56-39.290.010.00.027.78-16.65-34.0335.300.57-0.08100.000.00.00.000017.85-16.740
20Q4 (8)51.83-7.2655.2722.61-26.9391.5223.50-33.93349.3318.80-35.68349.760.25-40.48316.670.18-41.94260.00.010.00.033.33-20.85133.2435.10-1.18-0.71100.0016.670.00.00-100.0021.4427.626.19
20Q3 (7)55.89-4.36-0.8530.93-11.222.9835.57-0.1137.8729.2323.4441.620.4220.035.480.3119.2334.780.010.00.042.11-6.4220.3135.52-3.270.8285.71-14.29-14.2914.290016.800-20.27
20Q2 (6)58.44-1.555.2234.835.7728.0535.615.8913.1923.68-11.97-8.430.35-7.89-10.260.26-7.14-10.340.010.00.045.006.8612.536.723.930.11100.000.00.00.000-100.00.000-100.0
20Q1 (5)59.3677.832.6832.93615.875.6833.63543.025.3926.90543.545.370.38533.332.70.28460.00.00.010.00.042.11194.685.2735.33-0.061.49100.000.00.00.00000.00-100.0-100.0
19Q4 (4)33.38-40.780.04.60-81.710.05.23-79.730.04.18-79.750.00.06-80.650.00.05-78.260.00.010.00.014.29-59.170.035.350.340.0100.000.00.00.0000.020.19-4.180.0
19Q3 (3)56.371.490.025.15-7.540.025.80-17.990.020.64-20.190.00.31-20.510.00.23-20.690.00.010.00.035.00-12.50.035.23-3.950.0100.000.00.00.00-100.00.021.0725.490.0
19Q2 (2)55.54-3.930.027.20-12.710.031.46-1.410.025.861.290.00.395.410.00.293.570.00.010.00.040.000.00.036.685.370.0100.000.00.016.6700.016.79-0.360.0
19Q1 (1)57.810.00.031.160.00.031.910.00.025.530.00.00.370.00.00.280.00.00.010.00.040.000.00.034.810.00.0100.000.00.00.000.00.016.850.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)60.421.7234.100.537.95-1.1442.275.5235.216.252.247.691.677.740.050.051.145.9235.04-0.3781.08-2.1418.9232.430.00019.597.52
2022 (9)59.4011.4233.9225.48.05-9.240.0640.1233.1443.652.0856.391.5556.570.0525.048.2831.5235.17-0.1782.86-13.214.29214.290.00018.224.41
2021 (8)53.31-5.6127.05-11.348.8613.7128.59-11.4323.07-6.791.33-4.320.99-3.880.040.036.71-8.8235.230.3795.453.754.5513.640.00017.45-2.57
2020 (7)56.4811.5330.5139.447.795.1932.2837.624.7530.681.3923.011.0322.620.040.040.2630.4635.10-0.7192.00-2.894.00-24.00.00017.91-4.43
2019 (6)50.64-10.8121.88-22.117.4120.023.46-19.5518.94-19.061.13-18.710.84-18.450.040.030.86-10.7335.351.7694.74-1.145.2626.320.00018.740.54
2018 (5)56.78-3.3928.09-9.976.1721.9129.16-9.4423.40-7.951.39-6.081.03-6.360.040.034.57-8.9534.74-0.1495.83-0.334.178.330.00018.644.6
2017 (4)58.771.431.204.985.0629.9632.204.7225.42-6.11.48-3.271.10-3.510.040.037.978.334.790.296.150.333.85-7.690.00017.8243.94
2016 (3)57.96-5.6529.7215.373.90-26.9530.759.9827.0726.51.5331.91.1431.030.040.035.065.1934.72-1.1495.835.924.17-56.250.00012.38-39.79
2015 (2)61.434.8325.7610.325.33-6.6727.96-75.8721.40-77.421.16-75.730.87-75.560.040.033.33-72.5535.123.9790.48358.049.52-88.130.00020.5633.94
2014 (1)58.60023.3505.712.86115.85094.7904.7803.5600.040.0121.43212.2433.78-3.5419.75-79.3980.2500.00015.3521.63

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