玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)18.53-3.24-1.3310.96-11.76-11.3311.46-18.49-6.228.80-15.22-2.114.49-18.36-34.262.17-14.9-19.030.240.0-20.012.27-17.48-4.29110.832.1-26.6695.658.28-5.414.48-61.59499.510.72-8.325.23
23Q3 (19)19.15-9.0722.9912.42-22.4210.314.06-16.912.6610.38-13.59.035.50-20.41-39.232.55-14.43-22.260.24-4.0-29.4114.87-16.0414.03108.55-15.7-33.7688.34-6.57-2.0711.66117.7419.0111.6913.3944.5
23Q2 (18)21.066.2631.9516.0125.5740.3216.9223.3253.8212.0015.7257.696.9128.2-2.122.9833.6322.630.2519.05-19.3517.7121.0551.89128.77-7.23-35.5694.551.73-8.875.36-24.13242.8110.31-0.8723.03
23Q1 (17)19.825.5414.3712.753.165.913.7212.278.2910.3715.3514.215.39-21.08-21.432.23-16.79-12.550.21-30.0-25.014.6314.129.1138.80-8.15-26.7892.94-8.09-2.167.06729.5240.9710.4021.511.95
22Q4 (16)18.7820.6212.6612.369.7717.4912.22-2.089.48.99-5.579.636.83-24.53-5.142.68-18.29-4.960.30-11.76-11.7612.82-1.696.83151.11-7.79-3.36101.1212.117.35-1.12-111.44-119.318.565.814.39
22Q3 (15)15.57-2.44-9.2711.26-1.31-3.7612.4813.456.489.5225.118.119.0528.1946.683.2834.9839.570.349.6817.2413.0411.844.82163.88-17.993.0290.20-13.06-9.659.80361.295680.988.09-3.46-10.21
22Q2 (14)15.96-7.91-1.7211.41-5.232.3311.00-13.181.857.61-16.19-3.437.062.922.472.43-4.71-4.710.3110.71-3.1311.66-13.052.19199.845.4215.42103.759.220.5-3.75-174.89-16.058.38-9.82.2
22Q1 (13)17.333.9622.1312.0414.4546.1212.6713.4345.139.0810.7352.096.86-4.7298.272.55-9.5786.130.28-17.6521.7413.4111.7541.46189.5721.249.1294.990.850.475.01-13.75-13.219.2913.29-7.47
21Q4 (12)16.67-2.86-18.7610.52-10.09-25.3911.17-4.69-15.318.201.74-6.827.2016.6928.82.8220.019.490.3417.2425.9312.00-3.54-13.73156.36-1.7111.6594.19-5.65-11.915.813325.25183.848.20-8.99-6.61
21Q3 (11)17.165.6710.3511.704.9323.5511.728.5230.088.062.2813.846.17-10.4539.592.35-7.8429.830.29-9.3816.012.449.0328.12159.08-8.1215.6699.83-3.29-4.940.17105.25103.179.019.88-7.68
21Q2 (10)16.2414.45-14.0311.1535.32-15.7210.8023.71-22.137.8831.99-18.266.8999.13-6.02.5586.13-15.280.3239.133.2311.4120.36-20.98173.14-0.3412.69103.239.188.29-3.23-156.01-169.158.20-18.330
21Q1 (9)14.19-30.85-14.368.24-41.56-27.858.73-33.81-27.195.97-32.16-30.423.46-38.1-31.081.37-41.95-38.840.23-14.81-11.549.48-31.85-25.3173.7324.0628.4994.55-11.57-0.885.77183.3118.2710.0414.351.52
20Q4 (8)20.5231.96-1.1114.1048.89-7.7813.1946.39-12.188.8024.29-13.895.5926.47-8.812.3630.39-18.060.278.0-3.5713.9143.25-11.34140.041.8220.59106.921.825.2-6.92-29.4-274.78.78-10.046.81
20Q3 (7)15.55-17.68-24.449.47-28.42-38.439.01-35.04-44.047.08-26.56-34.634.42-39.7-29.731.81-39.87-34.660.25-19.35-3.859.71-32.76-42.1137.54-10.4824.53105.0210.169.83-5.35-214.52-216.519.760-14.69
20Q2 (6)18.8914.0-0.1613.2315.858.7113.8715.685.969.6412.358.567.3346.0219.583.0134.379.450.3119.230.014.4413.795.87153.6413.635.5495.33-0.072.744.67-4.21-33.340.00-100.0-100.0
20Q1 (5)16.57-20.14-22.1711.42-25.31-16.0311.99-20.17-20.548.58-16.05-19.595.02-18.11-5.462.24-22.22-11.110.26-7.1413.0412.69-19.12-19.53135.2116.4328.4795.39-6.155.824.88363.96-50.519.8920.32-16.4
19Q4 (4)20.750.830.015.29-0.590.015.02-6.710.010.22-5.630.06.13-2.540.02.883.970.00.287.690.015.69-6.440.0116.135.140.0101.646.30.0-1.85-140.240.08.22-28.150.0
19Q3 (3)20.588.770.015.3826.380.016.1022.990.010.8321.960.06.292.610.02.770.730.00.26-16.130.016.7722.950.0110.45-24.130.095.623.050.04.59-34.480.011.4426.690.0
19Q2 (2)18.92-11.130.012.17-10.510.013.09-13.250.08.88-16.780.06.1315.440.02.759.130.00.3134.780.013.64-13.510.0145.5838.320.092.782.930.07.01-28.870.09.03-23.670.0
19Q1 (1)21.290.00.013.600.00.015.090.00.010.670.00.05.310.00.02.520.00.00.230.00.015.770.00.0105.250.00.090.140.00.09.860.00.011.830.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)19.6216.0313.0210.710.5442.2814.0315.9510.3717.3121.77-21.219.60-12.890.92-25.214.8616.73110.83-26.6692.83-4.467.17152.70.27-19.8710.7926.64
2022 (9)16.914.1311.7611.150.38-18.5712.1012.248.8414.9527.6320.8711.0218.491.232.512.7310.7151.11-3.3697.16-1.022.8458.470.34-41.248.52-2.41
2021 (8)16.24-9.8810.58-13.060.46-14.4910.78-11.067.69-10.3722.8612.949.304.611.2016.511.50-10.09156.3611.6598.16-2.241.7900.58279.568.73-7.32
2020 (7)18.02-11.1912.17-13.260.541.3512.12-17.728.58-14.820.24-13.328.89-17.461.03-3.7412.79-16.73140.0420.59100.415.32-0.4100.1509.42-5.8
2019 (6)20.2913.814.0315.850.54172.4814.7313.9210.0712.2623.35-8.0310.77-1.821.07-12.315.3616.28116.13-2.3495.341.824.72-25.870.00010.0011.23
2018 (5)17.83-0.2212.110.580.202.3712.9314.538.974.4225.393.9710.9713.211.228.9313.2113.59118.91-19.4993.64-12.146.3600.0008.99-7.61
2017 (4)17.8714.6212.0468.390.19-26.5311.2959.248.5959.0724.4273.319.6981.121.1214.2911.6355.9147.69-9.28106.585.69-6.5800.0009.73-15.17
2016 (3)15.5920.027.1527.910.26-10.387.0917.775.409.3114.09-4.545.35-5.140.98-14.047.4616.02162.79-2.63100.848.64-1.0100.00011.47-0.17
2015 (2)12.9958.225.59687.320.29-7.726.02432.744.94322.2214.76361.255.64327.271.144.596.43299.38167.195.7892.8246.17.18-80.30.00011.499.12
2014 (1)8.2100.7100.3244.211.1301.1703.2001.3201.09-12.11.61-78.62158.0611.5663.53-30.1636.47303.780.00010.5317.39

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