玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)67.5412.774.3924.37-9.03-25.5721.79-58.53-39.0817.68-62.32-38.530.83-55.61-34.130.28-56.25-31.710.02100.0100.027.50-53.08-33.45196.322.73-6.73111.57118.722.11-11.98-124.46-243.816.60-15.69-12.77
23Q3 (19)59.89-0.831.4726.7918.4472.2852.5515.6149.7646.9235.33205.271.8720.65196.830.6423.08204.760.010.00.058.6115.51120.67191.10-2.92-9.0351.022.48-31.1148.98-2.4688.7919.697.074.85
23Q2 (18)60.39-5.79-12.2422.62-28.82-42.3445.4658.56-28.8234.6736.77-35.171.5529.17-39.690.5233.33-38.820.01-50.0-50.050.7449.9-25.43196.84-3.45-5.7949.78-55.18-19.0950.22567.6530.0318.39-7.266.55
23Q1 (17)64.10-0.93-8.2631.78-2.93-15.2128.67-19.85-42.7225.35-11.86-43.211.20-4.76-43.930.39-4.88-45.830.02100.00.033.85-18.08-37.51203.88-3.143.65111.0721.5748.47-10.74-228.86-142.6419.834.214.16
22Q4 (16)64.709.62-6.2632.74110.55-8.3935.7770.01-29.028.7687.12-28.121.26100.0-29.610.4195.24-31.670.010.00.041.3255.57-25.33210.480.195.2791.3723.3828.858.33-67.88-71.3519.031.331.06
22Q3 (15)59.02-14.23-9.5815.55-60.36-52.4921.04-67.06-67.3315.37-71.26-72.320.63-75.49-68.810.21-75.29-69.570.01-50.00.026.56-60.96-63.15210.080.552.4874.0520.3645.8125.95-32.82-47.2818.788.81-14.87
22Q2 (14)68.81-1.529.9939.234.6780.2863.8727.61121.3153.4819.8119.272.5720.09192.050.8518.06193.10.020.0100.068.0425.697.79208.946.223.1861.53-17.76-18.5738.6253.3457.9917.26-0.63-17.22
22Q1 (13)69.871.236.2237.484.87-1.8150.05-0.664.944.6411.571.182.1419.551.90.7220.04.350.02100.00.054.17-2.113.97196.70-1.63-3.9674.815.51-6.5825.19-13.4326.4617.37-7.75-5.03
21Q4 (12)69.025.750.6735.749.2-15.5750.38-21.7814.3740.01-27.953.681.79-11.39-1.10.60-13.041.690.010.00.055.34-23.2212.94199.95-2.46-5.6170.9139.62-26.2729.09-40.89660.018.83-14.6412.96
21Q3 (11)65.274.33-10.0732.7350.41-27.3564.41123.186.9855.53127.680.472.02129.55-33.110.69137.93-25.810.010.0-50.072.08109.5312.03205.001.23-5.8450.79-32.78-32.0749.21101.3295.0222.065.854.59
21Q2 (10)62.56-4.9-3.1921.76-42.99-34.9328.86-39.51-32.4924.39-44.7257.660.88-58.139.680.29-57.9752.630.01-50.00.034.40-33.97-28.66202.50-1.13-12.8875.56-5.65-3.4724.4422.7412.5120.8514.00
21Q1 (9)65.78-4.054.8838.17-9.8312.3647.718.3121.4944.1214.3325.22.1016.0235.480.6916.9540.820.02100.0100.052.106.3314.91204.82-3.31-11.6880.08-16.73-7.4319.92420.3147.6418.299.72-9.55
20Q4 (8)68.56-5.54-6.9242.33-6.04-2.3344.05-26.842.238.59-30.187.731.81-40.07-8.590.59-36.56-4.840.01-50.0-50.049.00-23.841.37211.84-2.7-6.5296.1728.63-4.443.83-84.83694.5816.6716.8219.24
20Q3 (7)72.5812.32-3.6945.0534.72-19.2860.2140.84-25.8455.27257.27-27.013.02379.37-46.830.93389.47-43.640.02100.00.064.3433.43-24.58217.71-6.34-7.9174.76-4.488.825.2416.15-19.3314.2705.55
20Q2 (6)64.623.033.7233.44-1.563.3142.758.863.0115.47-56.1-55.210.63-59.35-58.00.19-61.22-56.820.010.00.048.226.35-1.25232.440.23-12.0778.27-9.520.5921.7361.06-0.680.00-100.0-100.0
20Q1 (5)62.72-14.85-7.4233.97-21.62-27.3539.27-8.89-27.3735.24-1.62-30.361.55-21.72-60.460.49-20.97-55.050.01-50.0-50.045.34-6.21-22.68231.902.33-9.0286.51-14.04-0.0913.492195.41-0.4320.2244.6455.06
19Q4 (4)73.66-2.260.043.34-22.340.043.10-46.910.035.82-52.690.01.98-65.140.00.62-62.420.00.020.00.048.34-43.340.0226.61-4.140.0100.6446.460.0-0.64-102.060.013.983.40.0
19Q3 (3)75.3620.960.055.8172.410.081.1995.640.075.72119.220.05.68278.670.01.65275.00.00.02100.00.085.3174.710.0236.40-10.570.068.72-11.690.031.2843.010.013.52-31.090.0
19Q2 (2)62.30-8.040.032.37-30.770.041.50-23.250.034.54-31.740.01.50-61.730.00.44-59.630.00.01-50.00.048.83-16.730.0264.343.70.077.81-10.140.021.8861.470.019.6250.460.0
19Q1 (1)67.750.00.046.760.00.054.070.00.050.600.00.03.920.00.01.090.00.00.020.00.058.640.00.0254.900.00.086.590.00.013.550.00.013.040.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)63.16-4.2326.37-17.495.1220.9136.41-17.1430.50-17.035.55-16.421.84-15.980.060.041.95-13.93196.32-6.7372.45-0.3827.551.021.10-3.7818.572.88
2022 (9)65.950.1431.96-2.234.24-0.9943.94-8.536.76-10.766.64-2.52.19-3.520.0620.048.74-8.95210.485.2772.736.8127.27-14.541.150.8118.05-9.02
2021 (8)65.86-2.4232.69-16.674.287.4248.021.541.199.376.810.02.274.610.05-16.6753.532.16199.95-5.6168.09-17.8831.9186.81.14-2.4119.8411.59
2020 (7)67.49-4.3239.23-15.23.9827.9347.31-17.8137.66-27.566.81-47.72.17-42.590.06-14.2952.40-16.32211.84-6.5282.923.2117.08-12.941.170.4917.7822.45
2019 (6)70.544.5846.2617.443.1120.6257.569.7851.9912.4613.02-13.723.78-6.20.07-12.562.629.8226.61-20.2780.346.9219.62-21.071.16-3.1714.524.01
2018 (5)67.45-9.6639.39-9.642.58-9.1152.439.4146.238.1415.09-13.624.03-6.280.08-20.057.038.3284.22-0.5275.14-17.3924.86175.11.20013.968.72
2017 (4)74.6623.0643.5961.922.84-43.1347.9237.942.7538.6617.4766.864.3085.340.1042.8652.6623.12285.71-20.7290.9617.519.04-59.860.00012.84-30.48
2016 (3)60.67-6.6626.92-23.85.0028.6834.75-11.630.83-8.5410.47-15.292.32-17.730.07-12.542.77-6.31360.37-12.0677.41-13.922.51122.990.00018.4713.8
2015 (2)65.00-4.7235.33-11.213.8899.6439.31-16.0433.71-20.1212.36-48.222.82-50.870.08-42.8645.65-7.38409.7829.0589.915.7810.09-32.740.00016.2352.68
2014 (1)68.22039.7901.94-27.9146.82042.20023.8705.7400.1427.2749.29-18.3317.54-0.7584.99-2.2415.0114.950.00010.63-24.18

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