- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 13.84 | 3.67 | 44.17 | 0.17 | -15.0 | -26.09 | 0.47 | -7.84 | -7.84 | 0.19 | 26.67 | 26.67 | 1.23 | -18.01 | -48.73 | 3.40 | -11.11 | -36.08 | 1.37 | 22.18 | -12.14 | 1473 | 0.0 | 0.0 |
| 23Q3 (19) | 13.35 | -8.18 | 22.25 | 0.2 | -9.09 | 0.0 | 0.51 | 2.0 | 21.43 | 0.15 | -6.25 | 0.0 | 1.50 | -0.99 | -18.2 | 3.82 | 11.09 | -0.67 | 1.12 | 2.11 | -18.2 | 1473 | 0.0 | -24.69 |
| 23Q2 (18) | 14.54 | 14.94 | 26.43 | 0.22 | 10.0 | 22.22 | 0.5 | 6.38 | 2.04 | 0.16 | 6.67 | 0.0 | 1.51 | -4.3 | -3.33 | 3.44 | -7.45 | -19.29 | 1.10 | -7.2 | -20.91 | 1473 | 0.0 | -24.69 |
| 23Q1 (17) | 12.65 | 31.77 | 16.91 | 0.2 | -13.04 | -9.09 | 0.47 | -7.84 | 23.68 | 0.15 | 0.0 | 0.0 | 1.58 | -34.01 | -22.24 | 3.72 | -30.06 | 5.79 | 1.19 | -24.11 | -14.47 | 1473 | 0.0 | -24.69 |
| 22Q4 (16) | 9.6 | -12.09 | -21.25 | 0.23 | 15.0 | 4.55 | 0.51 | 21.43 | 10.87 | 0.15 | 0.0 | -59.46 | 2.40 | 30.81 | 32.75 | 5.31 | 38.12 | 40.78 | 1.56 | 13.75 | -48.52 | 1473 | -24.69 | -24.69 |
| 22Q3 (15) | 10.92 | -5.04 | -12.85 | 0.2 | 11.11 | -16.67 | 0.42 | -14.29 | -16.0 | 0.15 | -6.25 | -59.46 | 1.83 | 17.01 | -4.38 | 3.85 | -9.73 | -3.62 | 1.37 | -1.27 | -53.48 | 1956 | 0.0 | 40.01 |
| 22Q2 (14) | 11.5 | 6.28 | -21.39 | 0.18 | -18.18 | -14.29 | 0.49 | 28.95 | -5.77 | 0.16 | 6.67 | -60.98 | 1.57 | -23.02 | 9.04 | 4.26 | 21.32 | 19.88 | 1.39 | 0.36 | -50.35 | 1956 | 0.0 | 40.01 |
| 22Q1 (13) | 10.82 | -11.24 | -30.64 | 0.22 | 0.0 | -4.35 | 0.38 | -17.39 | -20.83 | 0.15 | -59.46 | -61.54 | 2.03 | 12.66 | 37.91 | 3.51 | -6.93 | 14.14 | 1.39 | -54.33 | -44.55 | 1956 | 0.0 | 40.01 |
| 21Q4 (12) | 12.19 | -2.71 | -29.0 | 0.22 | -8.33 | -15.38 | 0.46 | -8.0 | -6.12 | 0.37 | 0.0 | -7.5 | 1.80 | -5.78 | 19.18 | 3.77 | -5.43 | 32.23 | 3.04 | 2.79 | 30.29 | 1956 | 40.01 | 40.01 |
| 21Q3 (11) | 12.53 | -14.35 | -32.45 | 0.24 | 14.29 | -4.0 | 0.5 | -3.85 | 4.17 | 0.37 | -9.76 | -2.63 | 1.92 | 33.44 | 42.12 | 3.99 | 12.27 | 54.21 | 2.95 | 5.37 | 44.15 | 1397 | 0.0 | -6.87 |
| 21Q2 (10) | 14.63 | -6.22 | -1.68 | 0.21 | -8.7 | 0.0 | 0.52 | 8.33 | 10.64 | 0.41 | 5.13 | 20.59 | 1.44 | -2.64 | 1.71 | 3.55 | 15.52 | 12.53 | 2.80 | 12.1 | 22.65 | 1397 | 0.0 | -6.87 |
| 21Q1 (9) | 15.6 | -9.14 | 47.73 | 0.23 | -11.54 | 9.52 | 0.48 | -2.04 | 6.67 | 0.39 | -2.5 | 143.75 | 1.47 | -2.64 | -25.86 | 3.08 | 7.82 | -27.79 | 2.50 | 7.31 | 65.0 | 1397 | 0.0 | -16.85 |
| 20Q4 (8) | 17.17 | -7.44 | 20.75 | 0.26 | 4.0 | 8.33 | 0.49 | 2.08 | 0.0 | 0.4 | 5.26 | 135.29 | 1.51 | 12.36 | -10.28 | 2.85 | 10.29 | -17.18 | 2.33 | 13.72 | 94.87 | 1397 | -6.87 | -16.85 |
| 20Q3 (7) | 18.55 | 24.66 | 39.37 | 0.25 | 19.05 | -10.71 | 0.48 | 2.13 | 6.67 | 0.38 | 11.76 | 58.33 | 1.35 | -4.51 | -35.94 | 2.59 | -18.08 | -23.46 | 2.05 | -10.35 | 13.61 | 1500 | 0.0 | -10.71 |
| 20Q2 (6) | 14.88 | 40.91 | 30.18 | 0.21 | 0.0 | -22.22 | 0.47 | 4.44 | 14.63 | 0.34 | 112.5 | 126.67 | 1.41 | -29.03 | -40.26 | 3.16 | -25.88 | -11.94 | 2.28 | 50.81 | 74.11 | 1500 | -10.71 | -10.71 |
| 20Q1 (5) | 10.56 | -25.74 | -5.29 | 0.21 | -12.5 | -25.0 | 0.45 | -8.16 | 2.27 | 0.16 | -5.88 | -20.0 | 1.99 | 17.83 | -20.81 | 4.26 | 23.67 | 7.99 | 1.52 | 26.74 | -15.53 | 1680 | 0.0 | 0.0 |
| 19Q4 (4) | 14.22 | 6.84 | 0.0 | 0.24 | -14.29 | 0.0 | 0.49 | 8.89 | 0.0 | 0.17 | -29.17 | 0.0 | 1.69 | -19.77 | 0.0 | 3.45 | 1.92 | 0.0 | 1.20 | -33.7 | 0.0 | 1680 | 0.0 | 0.0 |
| 19Q3 (3) | 13.31 | 16.45 | 0.0 | 0.28 | 3.7 | 0.0 | 0.45 | 9.76 | 0.0 | 0.24 | 60.0 | 0.0 | 2.10 | -10.94 | 0.0 | 3.38 | -5.75 | 0.0 | 1.80 | 37.4 | 0.0 | 1680 | 0.0 | 0.0 |
| 19Q2 (2) | 11.43 | 2.51 | 0.0 | 0.27 | -3.57 | 0.0 | 0.41 | -6.82 | 0.0 | 0.15 | -25.0 | 0.0 | 2.36 | -5.93 | 0.0 | 3.59 | -9.1 | 0.0 | 1.31 | -26.84 | 0.0 | 1680 | 0.0 | 0.0 |
| 19Q1 (1) | 11.15 | 0.0 | 0.0 | 0.28 | 0.0 | 0.0 | 0.44 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 2.51 | 0.0 | 0.0 | 3.95 | 0.0 | 0.0 | 1.79 | 0.0 | 0.0 | 1680 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 54.38 | 26.91 | 0.79 | -5.95 | 1.95 | 8.33 | 0.65 | 4.84 | 1.45 | -25.89 | 3.59 | -14.64 | 1.20 | -17.39 | 1473 | 0.0 |
| 2022 (9) | 42.85 | -22.03 | 0.84 | -7.69 | 1.8 | -8.16 | 0.62 | -60.0 | 1.96 | 18.4 | 4.20 | 17.79 | 1.45 | -48.7 | 1473 | -24.69 |
| 2021 (8) | 54.96 | -10.14 | 0.91 | -3.19 | 1.96 | 4.26 | 1.55 | 20.16 | 1.66 | 7.73 | 3.57 | 16.02 | 2.82 | 33.71 | 1956 | 40.01 |
| 2020 (7) | 61.16 | 22.05 | 0.94 | -12.15 | 1.88 | 5.03 | 1.29 | 69.74 | 1.54 | -28.02 | 3.07 | -13.95 | 2.11 | 39.07 | 1397 | -6.87 |
| 2019 (6) | 50.11 | 30.94 | 1.07 | -2.73 | 1.79 | 21.77 | 0.76 | 10.14 | 2.14 | -25.71 | 3.57 | -7.0 | 1.52 | -15.88 | 1500 | -10.71 |
| 2018 (5) | 38.27 | 117.32 | 1.1 | 37.5 | 1.47 | 17.6 | 0.69 | 40.82 | 2.87 | -36.73 | 3.84 | -45.89 | 1.80 | -35.2 | 1680 | 106.39 |
| 2017 (4) | 17.61 | -12.78 | 0.8 | -14.89 | 1.25 | -21.38 | 0.49 | -12.5 | 4.54 | -2.42 | 7.10 | -9.87 | 2.78 | 0.32 | 814 | 0.74 |
| 2016 (3) | 20.19 | -17.79 | 0.94 | -10.48 | 1.59 | -12.15 | 0.56 | -9.68 | 4.66 | 8.9 | 7.88 | 6.86 | 2.77 | 9.87 | 808 | -31.87 |
| 2015 (2) | 24.56 | 1.28 | 1.05 | -2.78 | 1.81 | -1.09 | 0.62 | -1.59 | 4.28 | -4.0 | 7.37 | -2.34 | 2.52 | -2.83 | 1186 | -5.12 |
| 2014 (1) | 24.25 | 24.87 | 1.08 | 10.2 | 1.83 | -9.85 | 0.63 | 12.5 | 4.45 | 0 | 7.55 | 0 | 2.60 | 0 | 1250 | 0.0 |
