玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)27.8774.0819.8218.70351.01315.5614.79418.95489.2412.52320.13855.733.72490.48659.181.72319.51493.10.1344.44-18.7517.62144.38283.04131.43-3.08-8.46126.32148.0-28.8-26.32-107.2566.0124.09-23.749.85
23Q3 (19)16.01-34.73-49.03-7.45-3.47-201.362.85-71.59-84.042.98-62.52-79.530.63-62.5-89.760.41-50.6-84.050.090.0-47.067.21-48.97-63.38135.612.81-1.85-263.16-269.54-741.1363.16112.11516.0231.59-9.4125.86
23Q2 (18)24.53-18.69-26.97-7.20-189.44-158.9210.0329.42-38.27.9540.46-37.11.6827.27-65.570.8327.69-60.480.09-10.0-43.7514.1325.6-22.41131.90-5.7-15.3-71.21-168.8-194.78171.214979.55588.5734.8717.7647.57
23Q1 (17)30.1729.71-2.338.0578.89-34.617.75208.76-55.235.66332.06-57.411.32169.39-72.90.65124.14-70.180.10-37.5-37.511.25144.57-41.35139.88-2.5812.75103.51-41.6644.91-3.5195.47-112.0629.6135.0225.73
22Q4 (16)23.26-25.954.354.50-38.78378.722.51-85.95-1.951.31-91.0-14.940.49-92.03-19.670.29-88.72-9.380.16-5.88-5.884.60-76.644.31143.583.927.4177.42332.22396.77-77.42-231.33-220.4321.93-12.63-7.27
22Q3 (15)31.41-6.4938.437.35-39.8514.4917.8610.0482.2414.5615.1982.236.1526.0280.882.5722.3872.480.176.25-5.5619.698.1368.87138.17-11.27-0.7841.05-45.37-37.0658.95137.0969.4925.106.2222.74
22Q2 (14)33.598.7419.8812.22-0.7311.2916.23-6.2483.8112.64-4.8928.984.880.21-5.612.10-3.67-4.980.160.0-27.2718.21-5.0676.11155.7225.5213.9375.145.19-39.4224.86-14.56203.4723.630.3442.18
22Q1 (13)30.8938.5846.1912.311209.5785.1117.31576.17137.1213.29762.99111.294.87698.3694.82.18581.2596.40.16-5.88-5.8819.18334.92106.24124.06-7.2-13.6671.43100.0-21.5329.10-54.73224.2623.55-0.4217.81
21Q4 (12)22.29-1.7641.520.94-85.36-65.192.56-73.88-69.121.54-80.73-78.550.61-82.06-81.230.32-78.52-78.670.17-5.56-15.04.41-62.18-56.93133.69-3.994.3235.71-45.248.2664.2984.82-5.5223.6515.6525.8
21Q3 (11)22.69-19.02-9.026.42-41.538.819.8010.9920.847.99-18.4722.733.40-34.2439.341.49-32.5835.450.18-18.1812.511.6612.779.79139.251.8810.5965.22-47.42-9.4234.78244.7430.4320.4523.04-11.97
21Q2 (10)28.0232.61-7.5610.9865.11129.718.8320.9614.829.8055.860.665.17106.8200.582.2199.1172.840.2229.4183.3310.3411.18-4.88136.68-4.88-9.87124.0336.2698.45-24.03-367.77-164.0816.62-16.860
21Q1 (9)21.1334.16-27.216.65146.3198.377.30-11.94310.986.29-12.4243.282.50-23.08347.521.11-26.0436.360.17-15.070.09.30-9.181878.72143.6912.1316.2891.03175.92-53.438.97-86.81109.419.996.33-30.37
20Q4 (8)15.75-36.85-51.182.70-54.24-77.128.292.2213.257.1810.2916.563.2533.239.481.5036.3633.930.2025.025.010.24-3.584.81128.151.78-0.5232.99-54.18-79.5168.04155.15211.4718.80-19.074.85
20Q3 (7)24.94-17.72-22.815.9023.43-61.368.115.46-50.316.516.72-47.542.4441.86-58.711.1035.8-57.030.1633.33-20.010.62-2.3-43.66125.91-16.97-7.9272.0015.2-22.8626.67-28.89300.023.2306.22
20Q2 (6)30.314.415.654.78170.71-52.497.69322.25-31.836.10238.95-43.21.72270.3-58.750.81345.45-56.450.1220.0-25.010.872212.77-23.99151.6522.723.7862.50-68.02-29.9137.50139.29246.150.00-100.0-100.0
20Q1 (5)29.03-10.0141.89-6.76-157.2917.16-3.46-147.2737.66-4.39-171.2724.44-1.01-143.3540.59-0.33-129.4648.440.10-37.5-23.080.47-95.19127.98123.57-4.08-5.75195.4521.3732.22-95.45-56.38-99.5928.7160.1212.28
19Q4 (4)32.26-0.150.011.80-22.720.07.32-55.150.06.16-50.360.02.33-60.580.01.12-56.250.00.16-20.00.09.77-48.170.0128.82-5.790.0161.0472.540.0-61.04-1015.580.017.93-18.020.0
19Q3 (3)32.3112.620.015.2751.790.016.3244.680.012.4115.550.05.9141.730.02.5637.630.00.2025.00.018.8531.820.0136.74-6.430.093.334.670.06.67-38.460.021.8730.020.0
19Q2 (2)28.6940.220.010.06223.280.011.28303.240.010.74284.850.04.17345.290.01.86390.620.00.1623.080.014.30951.190.0146.1311.460.089.17-39.680.010.83122.650.016.82-34.220.0
19Q1 (1)20.460.00.0-8.160.00.0-5.550.00.0-5.810.00.0-1.700.00.0-0.640.00.00.130.00.0-1.680.00.0131.110.00.0147.830.00.0-47.830.00.025.570.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)25.15-15.385.00-44.011.9755.819.52-28.97.85-24.526.94-56.653.36-51.860.37-42.1913.08-14.73131.43-8.4652.72-20.9847.6243.080.15-9.1429.3224.4
2022 (9)29.7224.518.9335.511.276.9813.3983.9310.4055.6916.0139.16.9833.970.64-14.6715.3469.32143.587.466.72-26.3433.28252.980.16-20.0823.5718.32
2021 (8)23.870.676.59194.21.18-22.657.2822.356.6843.9711.5196.755.2179.660.7536.369.064.5133.694.3290.57139.29.43-84.830.21-40.219.92-14.8
2020 (7)23.71-18.382.24-73.581.5335.185.95-30.04.64-32.165.85-42.72.90-41.060.55-15.388.67-23.81128.15-0.5237.86-62.0362.1422268.930.34-14.4923.3814.83
2019 (6)29.0510.048.48-4.611.1372.568.50-15.846.84-17.9910.21-32.114.92-26.130.65-14.4711.38-5.72128.820.6699.7213.310.28-97.680.40-60.220.367.67
2018 (5)26.40-2.658.89-7.590.66-16.3610.1044.498.3474.8415.0467.866.6669.040.76-2.5612.0737.16127.97-11.7488.01-36.1711.9901.01018.9114.19
2017 (4)27.12-8.669.6214.930.792.826.99-33.054.77-41.548.96-22.493.94-29.140.7818.188.80-26.67145.003.79137.8772.0-37.5700.00016.56-28.59
2016 (3)29.6916.258.373.590.76-7.1810.4424.738.1626.1211.5626.485.565.90.66-15.3812.0021.95139.7153.9280.16-17.1319.84450.20.00023.1911.28
2015 (2)25.5423.628.08263.960.82-24.898.3752.186.4767.189.14133.165.25113.410.7832.29.8432.9790.7727.9296.72139.343.61-93.950.00020.84-13.96
2014 (1)20.6602.2201.10-34.775.5003.8703.9202.4600.597.277.40-38.0870.96-1.8540.41059.59-41.860.00024.22-12.75

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