玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)62.3218.7535.4537.3340.76145.2745.543.6237.6239.451.5226.123.69-10.4480.883.37-7.9289.330.090.050.051.553.8322.8610.5425.18-35.0282.0335.8878.5317.97-54.65-66.7516.00-9.5-8.15
23Q3 (19)52.480.832.8826.522.758.0243.9516.45-28.1738.8623.52-30.174.1229.97-15.053.6636.06-9.630.090.028.5749.6513.75-26.48.42-51.1-44.7560.37-11.750.5539.6325.29-33.8417.684.493.15
23Q2 (18)52.05-1.18-1.9825.8112.07-7.2637.7420.08-34.2631.4613.04-36.123.1723.83-30.942.6922.83-28.070.0912.512.543.6514.57-30.717.22-10.87-31.5668.37-6.5841.031.6317.95-38.5916.92-2.254.19
23Q1 (17)52.6714.48-3.7323.0351.31-19.4531.43-5.02-50.6427.83-11.03-52.012.5625.49-51.72.1923.03-52.290.0833.330.038.10-9.2-44.5919.3219.11-7.1273.1859.2863.1726.82-50.39-51.2817.31-0.63-8.32
22Q4 (16)46.01-9.8-16.1615.22-38.0-43.6533.09-45.92-48.7131.28-43.79-48.442.04-57.94-54.971.78-56.05-56.590.06-14.29-14.2941.96-37.8-40.3216.226.4359.845.9514.589.9254.05-9.76-7.1317.421.63-13.03
22Q3 (15)51.01-3.94-7.7924.55-11.79-32.1161.196.58-2.7255.6512.99-1.144.855.66-31.214.058.29-32.950.07-12.5-36.3667.467.11.515.24-39.4338.5540.10-17.3-30.2959.9016.2941.0317.145.5423.84
22Q2 (14)53.10-2.94-1.8127.83-2.66-16.0257.41-9.83-4.4849.25-15.07-4.964.59-13.4-19.93.74-18.52-19.740.080.0-11.1162.99-8.39-1.7825.1620.968.9248.498.11-12.1651.51-6.4214.716.24-13.980.93
22Q1 (13)54.71-0.318.8528.595.85-7.3963.67-1.3225.3157.99-4.4228.245.3017.01.344.5911.952.680.0814.29-20.068.76-2.226.720.80104.93-8.9744.857.3-26.2955.04-5.4340.1418.88-5.7431.2
21Q4 (12)54.88-0.87.1227.01-25.3-15.8664.522.5853.4760.677.7865.364.53-35.74-19.544.10-32.12-18.970.07-36.36-50.070.315.7957.4710.15-7.73-9.9441.80-27.34-45.2458.2037.02145.9720.0344.7327.99
21Q3 (11)55.322.295.1136.169.11-5.3462.904.6629.0556.298.6334.027.0523.04-7.366.0429.61-9.990.1122.22-31.2566.463.6329.7511.00-52.38-1.5257.524.2-26.5642.48-5.4296.0413.84-13.9812.98
21Q2 (10)54.087.63.1533.147.35-3.1660.1018.28-10.7551.8214.6-17.545.739.56-53.074.664.25-52.210.09-10.0-43.7564.1318.17-10.1223.101.0945.4755.20-9.288.5644.9114.34-8.6316.0911.810
21Q1 (9)50.26-1.89-4.1230.87-3.83-16.1150.8120.8633.7145.2223.2545.595.23-7.1-73.864.47-11.66-66.340.10-28.57-76.7454.2721.5532.4322.85102.75-67.0660.85-20.29-37.1739.2865.991146.5214.39-8.0510.18
20Q4 (8)51.23-2.662.6932.10-15.971.2642.04-13.7544.9736.69-12.6452.435.63-26.02-42.435.06-24.59-29.330.14-12.5-53.3344.65-12.8332.6111.270.9-66.5576.34-2.55-30.1623.669.21354.1515.6527.767.12
20Q3 (7)52.630.382.3338.2011.6315.8348.74-27.6248.642.00-33.1658.737.61-37.67-30.766.71-31.18-7.060.160.0-40.7451.22-28.2136.1911.17-29.66-72.0878.3354.04-22.1821.67-55.923371.6712.250-16.55
20Q2 (6)52.430.023.9534.22-7.0114.5667.3477.21116.3962.84102.32131.9712.21-38.9835.829.75-26.5857.770.16-62.79-30.4371.3574.1195.2115.88-77.1-75.9950.85-47.49-46.9649.151459.821089.40.00-100.0-100.0
20Q1 (5)52.425.079.7836.8016.0921.9438.0031.0321.5231.0629.0420.3920.01104.682.2413.2885.4761.170.4343.3334.3740.9821.7116.0669.36105.88141.4296.85-11.40.533.15133.84-6.0513.06-10.61-7.9
19Q4 (4)49.89-2.990.031.70-3.880.029.00-11.590.024.07-9.030.09.78-11.010.07.16-0.830.00.3011.110.033.67-10.480.033.69-15.780.0109.318.590.0-9.31-1305.860.014.61-0.480.0
19Q3 (3)51.431.960.032.9810.410.032.805.40.026.46-2.330.010.9922.250.07.2216.830.00.2717.390.037.612.90.040.00-39.530.0100.665.00.0-0.66-116.030.014.68-7.850.0
19Q2 (2)50.445.630.029.87-1.030.031.12-0.480.027.095.00.08.99-18.120.06.18-25.00.00.23-28.120.036.553.510.066.15130.250.095.87-0.490.04.1323.220.015.9312.340.0
19Q1 (1)47.750.00.030.180.00.031.270.00.025.800.00.010.980.00.08.240.00.00.320.00.035.310.00.028.730.00.096.340.00.03.350.00.014.180.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)55.056.5628.4714.894.705.4640.13-27.6334.81-30.212.77-22.9311.32-22.940.3210.3446.18-25.1310.54-35.0270.9658.7229.04-47.480.31-58.616.97-2.64
2022 (9)51.66-3.6224.78-23.164.4652.2355.45-6.5749.87-6.1516.57-21.1714.69-22.680.29-19.4461.68-2.7716.2259.844.71-17.7455.2921.040.76-35.5217.4310.74
2021 (8)53.602.7832.25-8.872.9334.6359.3523.9853.1426.8321.02-40.1119.00-37.910.36-50.6863.4424.9110.15-9.9454.35-26.4945.6875.231.18105.1115.7413.81
2020 (7)52.154.7635.3913.392.18-37.3147.8754.3741.9062.5935.10-10.7330.605.660.73-34.8250.7942.3111.27-66.5573.93-26.5126.0700.57-79.813.83-6.43
2019 (6)49.785.5631.215.583.4716.3731.010.8825.770.3539.32-16.2728.96-16.351.12-17.0435.693.333.69-11.85100.604.63-0.6902.84-26.8914.783.94
2018 (5)47.165.6929.5616.932.98-1.4230.7481.2525.6876.8646.9679.3134.6272.51.35-2.1734.5565.7938.2218.7396.15-35.433.8503.88014.22-1.52
2017 (4)44.62-5.7525.2830.183.03-15.9116.96-12.414.52-14.6926.198.5820.073.991.3822.1220.84-13.2432.1912.2148.9148.17-48.9100.00014.44-28.48
2016 (3)47.34-0.1719.4244.63.60-8.2319.3628.0417.0228.1624.1251.1319.3044.351.1311.8824.0217.1728.6938.2100.5013.01-0.2500.00020.19-16.19
2015 (2)47.4213.4413.43-7.123.92-5.1715.12-12.213.28-11.2315.96-18.4513.37-17.671.01-7.3420.50-10.4820.7616.588.945.9111.06-30.980.00024.0920.93
2014 (1)41.80014.4604.13-28.7717.22014.96019.57016.2401.0923.8622.9034.7917.82-24.5683.97-13.016.03360.880.00019.92-2.21

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