- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 3.74 | 20.65 | 16.51 | 0.05 | 0.0 | 66.67 | 0.43 | 7.5 | -14.0 | 0.17 | 13.33 | 54.55 | 1.34 | -17.11 | 43.05 | 11.50 | -10.9 | -26.19 | 4.55 | -6.06 | 32.64 | 291 | 16.87 | 16.87 |
| 23Q3 (19) | 3.1 | -10.14 | 27.05 | 0.05 | 25.0 | 25.0 | 0.4 | -4.76 | 29.03 | 0.15 | 15.38 | 25.0 | 1.61 | 39.11 | -1.61 | 12.90 | 5.99 | 1.56 | 4.84 | 28.41 | -1.61 | 249 | 0.0 | 5.96 |
| 23Q2 (18) | 3.45 | 55.41 | 22.78 | 0.04 | 33.33 | 33.33 | 0.42 | 27.27 | 40.0 | 0.13 | 0.0 | 8.33 | 1.16 | -14.2 | 8.6 | 12.17 | -18.1 | 14.03 | 3.77 | -35.65 | -11.76 | 249 | 0.0 | 5.96 |
| 23Q1 (17) | 2.22 | -30.84 | 17.46 | 0.03 | 0.0 | 0.0 | 0.33 | -34.0 | 17.86 | 0.13 | 18.18 | 18.18 | 1.35 | 44.59 | -14.86 | 14.86 | -4.57 | 0.34 | 5.86 | 70.88 | 0.61 | 249 | 0.0 | 5.96 |
| 22Q4 (16) | 3.21 | 31.56 | 35.44 | 0.03 | -25.0 | -25.0 | 0.5 | 61.29 | 42.86 | 0.11 | -8.33 | -8.33 | 0.93 | -42.99 | -44.63 | 15.58 | 22.6 | 5.47 | 3.43 | -30.32 | -32.32 | 249 | 5.96 | 5.96 |
| 22Q3 (15) | 2.44 | -13.17 | 13.49 | 0.04 | 33.33 | 33.33 | 0.31 | 3.33 | 14.81 | 0.12 | 0.0 | 0.0 | 1.64 | 53.55 | 17.49 | 12.70 | 19.0 | 1.17 | 4.92 | 15.16 | -11.89 | 235 | 0.0 | 2.17 |
| 22Q2 (14) | 2.81 | 48.68 | 23.79 | 0.03 | 0.0 | -25.0 | 0.3 | 7.14 | -6.25 | 0.12 | 9.09 | 0.0 | 1.07 | -32.74 | -39.41 | 10.68 | -27.94 | -24.27 | 4.27 | -26.63 | -19.22 | 235 | 0.0 | 2.17 |
| 22Q1 (13) | 1.89 | -20.25 | -20.59 | 0.03 | -25.0 | -25.0 | 0.28 | -20.0 | -3.45 | 0.11 | -8.33 | 0.0 | 1.59 | -5.95 | -5.56 | 14.81 | 0.32 | 21.58 | 5.82 | 14.95 | 25.93 | 235 | 0.0 | 2.17 |
| 21Q4 (12) | 2.37 | 10.23 | -2.47 | 0.04 | 33.33 | 0.0 | 0.35 | 29.63 | 6.06 | 0.12 | 0.0 | -7.69 | 1.69 | 20.96 | 2.53 | 14.77 | 17.6 | 8.75 | 5.06 | -9.28 | -5.36 | 235 | 2.17 | 2.17 |
| 21Q3 (11) | 2.15 | -5.29 | 22.86 | 0.03 | -25.0 | 0.0 | 0.27 | -15.62 | 0.0 | 0.12 | 0.0 | -7.69 | 1.40 | -20.81 | -18.6 | 12.56 | -10.92 | -18.6 | 5.58 | 5.58 | -24.87 | 230 | 0.0 | 13.86 |
| 21Q2 (10) | 2.27 | -4.62 | 54.42 | 0.04 | 0.0 | 33.33 | 0.32 | 10.34 | 6.67 | 0.12 | 9.09 | 0.0 | 1.76 | 4.85 | -13.66 | 14.10 | 15.69 | -30.93 | 5.29 | 14.38 | -35.24 | 230 | 0.0 | 13.86 |
| 21Q1 (9) | 2.38 | -2.06 | 0 | 0.04 | 0.0 | 0 | 0.29 | -12.12 | 0 | 0.11 | -15.38 | 0 | 1.68 | 2.1 | 0 | 12.18 | -10.28 | 0 | 4.62 | -13.61 | 0 | 230 | 0.0 | 0 |
| 20Q4 (8) | 2.43 | 38.86 | 0 | 0.04 | 33.33 | 0 | 0.33 | 22.22 | 0 | 0.13 | 0.0 | 0 | 1.65 | -3.98 | 0 | 13.58 | -11.98 | 0 | 5.35 | -27.98 | 0 | 230 | 13.86 | 0 |
| 20Q3 (7) | 1.75 | 19.05 | 0 | 0.03 | 0.0 | 0 | 0.27 | -10.0 | 0 | 0.13 | 8.33 | 0 | 1.71 | -16.0 | 0 | 15.43 | -24.4 | 0 | 7.43 | -9.0 | 0 | 202 | 0.0 | 0 |
| 20Q2 (6) | 1.47 | 0 | 0 | 0.03 | 0 | 0 | 0.3 | 0 | 0 | 0.12 | 0 | 0 | 2.04 | 0 | 0 | 20.41 | 0 | 0 | 8.16 | 0 | 0 | 202 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 12.51 | 20.87 | 0.18 | 38.46 | 1.57 | 12.14 | 0.58 | 26.09 | 1.44 | 14.55 | 12.55 | -7.22 | 4.64 | 4.32 | 291 | 16.87 |
| 2022 (9) | 10.35 | 12.87 | 0.13 | -7.14 | 1.4 | 13.82 | 0.46 | -2.13 | 1.26 | -17.73 | 13.53 | 0.84 | 4.44 | -13.29 | 249 | 5.96 |
| 2021 (8) | 9.17 | 29.89 | 0.14 | 0.0 | 1.23 | 9.82 | 0.47 | -6.0 | 1.53 | -23.01 | 13.41 | -15.45 | 5.13 | -27.63 | 235 | 2.17 |
| 2020 (7) | 7.06 | 23.86 | 0.14 | 27.27 | 1.12 | 45.45 | 0.5 | 25.0 | 1.98 | 2.76 | 15.86 | 17.43 | 7.08 | 0.92 | 230 | 13.86 |
| 2019 (6) | 5.7 | 57.89 | 0.11 | 0.0 | 0.77 | 40.0 | 0.4 | 25.0 | 1.93 | -36.67 | 13.51 | -11.33 | 7.02 | -20.83 | 202 | 21.69 |
| 2018 (5) | 3.61 | -8.84 | 0.11 | 22.22 | 0.55 | 14.58 | 0.32 | -17.95 | 3.05 | 34.07 | 15.24 | 25.69 | 8.86 | -9.99 | 166 | 0 |
| 2017 (4) | 3.96 | 17.51 | 0.09 | 0.0 | 0.48 | 45.45 | 0.39 | 77.27 | 2.27 | -14.9 | 12.12 | 23.78 | 9.85 | 50.86 | 0 | 0 |
| 2016 (3) | 3.37 | 126.17 | 0.09 | 0.0 | 0.33 | 13.79 | 0.22 | 29.41 | 2.67 | -55.79 | 9.79 | -49.69 | 6.53 | -42.78 | 80 | 0.0 |
| 2015 (2) | 1.49 | 30.7 | 0.09 | 12.5 | 0.29 | 7.41 | 0.17 | -19.05 | 6.04 | -13.93 | 19.46 | -17.82 | 11.41 | -38.06 | 80 | 0.0 |
| 2014 (1) | 1.14 | 0 | 0.08 | 0 | 0.27 | 0 | 0.21 | 0 | 7.02 | 0 | 23.68 | 0 | 18.42 | 0 | 80 | 0 |
