- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 25Q1 (20) | 5.81 | -18.28 | 5.64 | 0.18 | 5.88 | 5.88 | 0.56 | -15.15 | -17.65 | 0.42 | -4.55 | 20.0 | 3.10 | 29.57 | 0.23 | 9.64 | 3.83 | -22.04 | 7.23 | 16.81 | 13.6 | 2110 | 0.0 | 0.0 |
| 24Q4 (19) | 7.11 | -5.33 | 0.14 | 0.17 | 6.25 | 21.43 | 0.66 | 13.79 | 15.79 | 0.44 | 4.76 | 25.71 | 2.39 | 12.23 | 21.26 | 9.28 | 20.19 | 15.63 | 6.19 | 10.66 | 25.54 | 2110 | 0.0 | 0.0 |
| 24Q3 (18) | 7.51 | 8.68 | 0.94 | 0.16 | -15.79 | 45.45 | 0.58 | 5.45 | -14.71 | 0.42 | 0.0 | 0.0 | 2.13 | -22.52 | 44.1 | 7.72 | -2.97 | -15.5 | 5.59 | -7.99 | -0.93 | 2110 | 0.0 | 34.31 |
| 24Q2 (17) | 6.91 | 25.64 | 8.99 | 0.19 | 11.76 | 35.71 | 0.55 | -19.12 | 0.0 | 0.42 | 20.0 | 16.67 | 2.75 | -11.04 | 24.52 | 7.96 | -35.62 | -8.25 | 6.08 | -4.49 | 7.04 | 2110 | 0.0 | 34.31 |
| 24Q1 (16) | 5.5 | -22.54 | 26.73 | 0.17 | 21.43 | 41.67 | 0.68 | 19.3 | 36.0 | 0.35 | 0.0 | 45.83 | 3.09 | 56.75 | 11.79 | 12.36 | 54.0 | 7.32 | 6.36 | 29.09 | 15.08 | 2110 | 0.0 | 34.31 |
| 23Q4 (15) | 7.1 | -4.57 | 44.6 | 0.14 | 27.27 | 100.0 | 0.57 | -16.18 | 16.33 | 0.35 | -16.67 | 29.63 | 1.97 | 33.37 | 38.31 | 8.03 | -12.16 | -19.55 | 4.93 | -12.68 | -10.35 | 2110 | 34.31 | 34.31 |
| 23Q3 (14) | 7.44 | 17.35 | 21.77 | 0.11 | -21.43 | 57.14 | 0.68 | 23.64 | 21.43 | 0.42 | 16.67 | 75.0 | 1.48 | -33.05 | 29.05 | 9.14 | 5.36 | -0.28 | 5.65 | -0.58 | 43.72 | 1571 | 0.0 | -52.05 |
| 23Q2 (13) | 6.34 | 46.08 | -7.58 | 0.14 | 16.67 | 16.67 | 0.55 | 10.0 | 14.58 | 0.36 | 50.0 | 28.57 | 2.21 | -20.14 | 26.24 | 8.68 | -24.7 | 23.98 | 5.68 | 2.68 | 39.12 | 1571 | 0.0 | -52.05 |
| 23Q1 (12) | 4.34 | -11.61 | -35.7 | 0.12 | 71.43 | 0.0 | 0.5 | 2.04 | 2.04 | 0.24 | -11.11 | -7.69 | 2.76 | 93.94 | 55.53 | 11.52 | 15.44 | 58.7 | 5.53 | 0.56 | 43.57 | 1571 | 0.0 | -52.05 |
| 22Q4 (11) | 4.91 | -19.64 | -43.89 | 0.07 | 0.0 | -50.0 | 0.49 | -12.5 | -7.55 | 0.27 | 12.5 | -3.57 | 1.43 | 24.44 | -10.9 | 9.98 | 8.88 | 64.76 | 5.50 | 39.99 | 71.84 | 1571 | -52.05 | -52.05 |
| 22Q3 (10) | 6.11 | -10.93 | -30.17 | 0.07 | -41.67 | -22.22 | 0.56 | 16.67 | -13.85 | 0.24 | -14.29 | 0.0 | 1.15 | -34.51 | 11.38 | 9.17 | 30.99 | 23.38 | 3.93 | -3.76 | 43.21 | 3276 | 0.0 | -9.65 |
| 22Q2 (9) | 6.86 | 1.63 | -25.03 | 0.12 | 0.0 | -14.29 | 0.48 | -2.04 | -7.69 | 0.28 | 7.69 | 12.0 | 1.75 | -1.6 | 14.33 | 7.00 | -3.61 | 23.12 | 4.08 | 5.97 | 49.39 | 3276 | 0.0 | -9.65 |
| 22Q1 (8) | 6.75 | -22.86 | -33.04 | 0.12 | -14.29 | -14.29 | 0.49 | -7.55 | -23.44 | 0.26 | -7.14 | 0.0 | 1.78 | 11.11 | 28.0 | 7.26 | 19.85 | 14.33 | 3.85 | 20.37 | 49.33 | 3276 | 0.0 | -9.65 |
| 21Q4 (7) | 8.75 | 0.0 | -25.53 | 0.14 | 55.56 | -6.67 | 0.53 | -18.46 | -28.38 | 0.28 | 16.67 | 7.69 | 1.60 | 55.56 | 25.33 | 6.06 | -18.46 | -3.82 | 3.20 | 16.67 | 44.62 | 3276 | -9.65 | -9.65 |
| 21Q3 (6) | 8.75 | -4.37 | -22.15 | 0.09 | -35.71 | -43.75 | 0.65 | 25.0 | 16.07 | 0.24 | -4.0 | 14.29 | 1.03 | -32.78 | -27.74 | 7.43 | 30.71 | 49.1 | 2.74 | 0.39 | 46.81 | 3626 | 0.0 | 62.02 |
| 21Q2 (5) | 9.15 | -9.23 | -4.59 | 0.14 | 0.0 | -6.67 | 0.52 | -18.75 | 1.96 | 0.25 | -3.85 | 38.89 | 1.53 | 10.16 | -2.18 | 5.68 | -10.49 | 6.86 | 2.73 | 5.93 | 45.57 | 3626 | 0.0 | 62.02 |
| 21Q1 (4) | 10.08 | -14.21 | 0.0 | 0.14 | -6.67 | 0.0 | 0.64 | -13.51 | 0.0 | 0.26 | 0.0 | 0.0 | 1.39 | 8.8 | 0.0 | 6.35 | 0.82 | 0.0 | 2.58 | 16.57 | 0.0 | 3626 | 0.0 | 0.0 |
| 20Q4 (3) | 11.75 | 4.54 | 0.0 | 0.15 | -6.25 | 0.0 | 0.74 | 32.14 | 0.0 | 0.26 | 23.81 | 0.0 | 1.28 | -10.32 | 0.0 | 6.30 | 26.41 | 0.0 | 2.21 | 18.44 | 0.0 | 3626 | 62.02 | 0.0 |
| 20Q3 (2) | 11.24 | 17.21 | 0.0 | 0.16 | 6.67 | 0.0 | 0.56 | 9.8 | 0.0 | 0.21 | 16.67 | 0.0 | 1.42 | -8.99 | 0.0 | 4.98 | -6.31 | 0.0 | 1.87 | -0.46 | 0.0 | 2238 | 0.0 | 0.0 |
| 20Q2 (1) | 9.59 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 0.51 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 1.56 | 0.0 | 0.0 | 5.32 | 0.0 | 0.0 | 1.88 | 0.0 | 0.0 | 2238 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 27.02 | 7.09 | 0.69 | 35.29 | 2.47 | 7.39 | 1.64 | 19.71 | 2.55 | 26.33 | 9.14 | 0.28 | 6.07 | 11.78 | 2110 | 0.0 |
| 2023 (9) | 25.23 | 2.44 | 0.51 | 30.77 | 2.3 | 14.43 | 1.37 | 30.48 | 2.02 | 27.66 | 9.12 | 11.71 | 5.43 | 27.37 | 2110 | 34.31 |
| 2022 (8) | 24.63 | -32.94 | 0.39 | -23.53 | 2.01 | -14.47 | 1.05 | 2.94 | 1.58 | 14.04 | 8.16 | 27.55 | 4.26 | 53.51 | 1571 | -52.05 |
| 2021 (7) | 36.73 | -1.24 | 0.51 | -8.93 | 2.35 | 5.86 | 1.02 | 32.47 | 1.39 | -7.79 | 6.40 | 7.18 | 2.78 | 34.13 | 3276 | -9.65 |
| 2020 (6) | 37.19 | 76.76 | 0.56 | 30.23 | 2.22 | 46.05 | 0.77 | 28.33 | 1.51 | -26.32 | 5.97 | -17.37 | 2.07 | -27.4 | 3626 | 62.02 |
| 2019 (5) | 21.04 | 13.85 | 0.43 | -2.27 | 1.52 | -1.94 | 0.6 | 17.65 | 2.04 | -14.16 | 7.22 | -13.87 | 2.85 | 3.33 | 2238 | 7.65 |
| 2018 (4) | 18.48 | 14.07 | 0.44 | 18.92 | 1.55 | 22.05 | 0.51 | 8.51 | 2.38 | 4.25 | 8.39 | 6.99 | 2.76 | -4.88 | 2079 | 9.42 |
| 2017 (3) | 16.2 | -1.94 | 0.37 | -9.76 | 1.27 | -7.3 | 0.47 | -6.0 | 2.28 | -7.97 | 7.84 | -5.47 | 2.90 | -4.14 | 1900 | -8.03 |
| 2016 (2) | 16.52 | -16.86 | 0.41 | -10.87 | 1.37 | -23.46 | 0.5 | -5.66 | 2.48 | 7.2 | 8.29 | -7.94 | 3.03 | 13.47 | 2066 | -32.26 |
| 2015 (1) | 19.87 | 0.4 | 0.46 | 35.29 | 1.79 | 5.29 | 0.53 | 17.78 | 2.32 | 0 | 9.01 | 0 | 2.67 | 0 | 3050 | 4.2 |
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