- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 7.1 | -4.57 | 44.6 | 0.14 | 27.27 | 100.0 | 0.61 | -8.96 | 24.49 | 0.35 | -16.67 | 29.63 | 1.97 | 33.37 | 38.31 | 8.59 | -4.6 | -13.91 | 4.93 | -12.68 | -10.35 | 1571 | 0.0 | 0.0 |
| 23Q3 (19) | 7.44 | 17.35 | 21.77 | 0.11 | -21.43 | 57.14 | 0.67 | 24.07 | 19.64 | 0.42 | 16.67 | 75.0 | 1.48 | -33.05 | 29.05 | 9.01 | 5.73 | -1.74 | 5.65 | -0.58 | 43.72 | 1571 | 0.0 | -52.05 |
| 23Q2 (18) | 6.34 | 46.08 | -7.58 | 0.14 | 16.67 | 16.67 | 0.54 | 10.2 | 12.5 | 0.36 | 50.0 | 28.57 | 2.21 | -20.14 | 26.24 | 8.52 | -24.56 | 21.73 | 5.68 | 2.68 | 39.12 | 1571 | 0.0 | -52.05 |
| 23Q1 (17) | 4.34 | -11.61 | -35.7 | 0.12 | 71.43 | 0.0 | 0.49 | 0.0 | 0.0 | 0.24 | -11.11 | -7.69 | 2.76 | 93.94 | 55.53 | 11.29 | 13.13 | 55.53 | 5.53 | 0.56 | 43.57 | 1571 | 0.0 | -52.05 |
| 22Q4 (16) | 4.91 | -19.64 | -43.89 | 0.07 | 0.0 | -50.0 | 0.49 | -12.5 | -7.55 | 0.27 | 12.5 | -3.57 | 1.43 | 24.44 | -10.9 | 9.98 | 8.88 | 64.76 | 5.50 | 39.99 | 71.84 | 1571 | -52.05 | -52.05 |
| 22Q3 (15) | 6.11 | -10.93 | -30.17 | 0.07 | -41.67 | -22.22 | 0.56 | 16.67 | -13.85 | 0.24 | -14.29 | 0.0 | 1.15 | -34.51 | 11.38 | 9.17 | 30.99 | 23.38 | 3.93 | -3.76 | 43.21 | 3276 | 0.0 | -9.65 |
| 22Q2 (14) | 6.86 | 1.63 | -25.03 | 0.12 | 0.0 | -14.29 | 0.48 | -2.04 | -7.69 | 0.28 | 7.69 | 12.0 | 1.75 | -1.6 | 14.33 | 7.00 | -3.61 | 23.12 | 4.08 | 5.97 | 49.39 | 3276 | 0.0 | -9.65 |
| 22Q1 (13) | 6.75 | -22.86 | -33.04 | 0.12 | -14.29 | -14.29 | 0.49 | -7.55 | -23.44 | 0.26 | -7.14 | 0.0 | 1.78 | 11.11 | 28.0 | 7.26 | 19.85 | 14.33 | 3.85 | 20.37 | 49.33 | 3276 | 0.0 | -9.65 |
| 21Q4 (12) | 8.75 | 0.0 | -25.53 | 0.14 | 55.56 | -6.67 | 0.53 | -18.46 | -28.38 | 0.28 | 16.67 | 7.69 | 1.60 | 55.56 | 25.33 | 6.06 | -18.46 | -3.82 | 3.20 | 16.67 | 44.62 | 3276 | -9.65 | -9.65 |
| 21Q3 (11) | 8.75 | -4.37 | -22.15 | 0.09 | -35.71 | -43.75 | 0.65 | 25.0 | 16.07 | 0.24 | -4.0 | 14.29 | 1.03 | -32.78 | -27.74 | 7.43 | 30.71 | 49.1 | 2.74 | 0.39 | 46.81 | 3626 | 0.0 | 62.02 |
| 21Q2 (10) | 9.15 | -9.23 | -4.59 | 0.14 | 0.0 | -6.67 | 0.52 | -18.75 | 1.96 | 0.25 | -3.85 | 38.89 | 1.53 | 10.16 | -2.18 | 5.68 | -10.49 | 6.86 | 2.73 | 5.93 | 45.57 | 3626 | 0.0 | 62.02 |
| 21Q1 (9) | 10.08 | -14.21 | 118.66 | 0.14 | -6.67 | 40.0 | 0.64 | -13.51 | 56.1 | 0.26 | 0.0 | 136.36 | 1.39 | 8.8 | -35.97 | 6.35 | 0.82 | -28.61 | 2.58 | 16.57 | 8.1 | 3626 | 0.0 | 74.41 |
| 20Q4 (8) | 11.75 | 4.54 | 101.89 | 0.15 | -6.25 | 25.0 | 0.74 | 32.14 | 68.18 | 0.26 | 23.81 | 62.5 | 1.28 | -10.32 | -38.09 | 6.30 | 26.41 | -16.7 | 2.21 | 18.44 | -19.51 | 3626 | 62.02 | 74.41 |
| 20Q3 (7) | 11.24 | 17.21 | 86.71 | 0.16 | 6.67 | 33.33 | 0.56 | 9.8 | 36.59 | 0.21 | 16.67 | 31.25 | 1.42 | -8.99 | -28.59 | 4.98 | -6.31 | -26.85 | 1.87 | -0.46 | -29.7 | 2238 | 0.0 | 7.65 |
| 20Q2 (6) | 9.59 | 108.03 | 84.07 | 0.15 | 50.0 | 50.0 | 0.51 | 24.39 | 50.0 | 0.18 | 63.64 | 20.0 | 1.56 | -27.89 | -18.51 | 5.32 | -40.2 | -18.51 | 1.88 | -21.34 | -34.81 | 2238 | 7.65 | 7.65 |
| 20Q1 (5) | 4.61 | -20.79 | 15.54 | 0.1 | -16.67 | 11.11 | 0.41 | -6.82 | 24.24 | 0.11 | -31.25 | -21.43 | 2.17 | 5.21 | -3.83 | 8.89 | 17.64 | 7.53 | 2.39 | -13.2 | -32.0 | 2079 | 0.0 | 0.0 |
| 19Q4 (4) | 5.82 | -3.32 | 0.0 | 0.12 | 0.0 | 0.0 | 0.44 | 7.32 | 0.0 | 0.16 | 0.0 | 0.0 | 2.06 | 3.44 | 0.0 | 7.56 | 11.0 | 0.0 | 2.75 | 3.44 | 0.0 | 2079 | 0.0 | 0.0 |
| 19Q3 (3) | 6.02 | 15.55 | 0.0 | 0.12 | 20.0 | 0.0 | 0.41 | 20.59 | 0.0 | 0.16 | 6.67 | 0.0 | 1.99 | 3.85 | 0.0 | 6.81 | 4.36 | 0.0 | 2.66 | -7.69 | 0.0 | 2079 | 0.0 | 0.0 |
| 19Q2 (2) | 5.21 | 30.58 | 0.0 | 0.1 | 11.11 | 0.0 | 0.34 | 3.03 | 0.0 | 0.15 | 7.14 | 0.0 | 1.92 | -14.91 | 0.0 | 6.53 | -21.1 | 0.0 | 2.88 | -17.95 | 0.0 | 2079 | 0.0 | 0.0 |
| 19Q1 (1) | 3.99 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0.33 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 2.26 | 0.0 | 0.0 | 8.27 | 0.0 | 0.0 | 3.51 | 0.0 | 0.0 | 2079 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 25.23 | 2.44 | 0.51 | 30.77 | 2.3 | 14.43 | 1.37 | 30.48 | 2.02 | 27.66 | 9.12 | 11.71 | 5.43 | 27.37 | 1571 | 0.0 |
| 2022 (9) | 24.63 | -32.94 | 0.39 | -23.53 | 2.01 | -14.47 | 1.05 | 2.94 | 1.58 | 14.04 | 8.16 | 27.55 | 4.26 | 53.51 | 1571 | -52.05 |
| 2021 (8) | 36.73 | -1.24 | 0.51 | -8.93 | 2.35 | 5.86 | 1.02 | 32.47 | 1.39 | -7.79 | 6.40 | 7.18 | 2.78 | 34.13 | 3276 | -9.65 |
| 2020 (7) | 37.19 | 76.76 | 0.56 | 30.23 | 2.22 | 46.05 | 0.77 | 28.33 | 1.51 | -26.32 | 5.97 | -17.37 | 2.07 | -27.4 | 3626 | 62.02 |
| 2019 (6) | 21.04 | 13.85 | 0.43 | -2.27 | 1.52 | -1.94 | 0.6 | 17.65 | 2.04 | -14.16 | 7.22 | -13.87 | 2.85 | 3.33 | 2238 | 7.65 |
| 2018 (5) | 18.48 | 14.07 | 0.44 | 18.92 | 1.55 | 22.05 | 0.51 | 8.51 | 2.38 | 4.25 | 8.39 | 6.99 | 2.76 | -4.88 | 2079 | 9.42 |
| 2017 (4) | 16.2 | -1.94 | 0.37 | -9.76 | 1.27 | -7.3 | 0.47 | -6.0 | 2.28 | -7.97 | 7.84 | -5.47 | 2.90 | -4.14 | 1900 | -8.03 |
| 2016 (3) | 16.52 | -16.86 | 0.41 | -10.87 | 1.37 | -23.46 | 0.5 | -5.66 | 2.48 | 7.2 | 8.29 | -7.94 | 3.03 | 13.47 | 2066 | -32.26 |
| 2015 (2) | 19.87 | 0.4 | 0.46 | 35.29 | 1.79 | 5.29 | 0.53 | 17.78 | 2.32 | 34.75 | 9.01 | 4.87 | 2.67 | 17.3 | 3050 | 4.2 |
| 2014 (1) | 19.79 | 27.68 | 0.34 | 36.0 | 1.7 | 24.09 | 0.45 | -2.17 | 1.72 | 0 | 8.59 | 0 | 2.27 | 0 | 2927 | 6.86 |
