- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 3.02 | 5.96 | -6.5 | 0.48 | 4.35 | -12.73 | 0.16 | 6.67 | 0.0 | 0.07 | -41.67 | -46.15 | 15.89 | -1.53 | -6.66 | 5.30 | 0.66 | 6.95 | 2.32 | -44.95 | -42.41 | 268 | 0.0 | 0.0 |
| 23Q3 (19) | 2.85 | -2.06 | -10.09 | 0.46 | -4.17 | 4.55 | 0.15 | 0.0 | -11.76 | 0.12 | 9.09 | 20.0 | 16.14 | -2.15 | 16.28 | 5.26 | 2.11 | -1.86 | 4.21 | 11.39 | 33.47 | 268 | 0.0 | -2.19 |
| 23Q2 (18) | 2.91 | 7.78 | -3.0 | 0.48 | -2.04 | 11.63 | 0.15 | -6.25 | -6.25 | 0.11 | 22.22 | 37.5 | 16.49 | -9.11 | 15.08 | 5.15 | -13.02 | -3.35 | 3.78 | 13.4 | 41.75 | 268 | 0.0 | -2.19 |
| 23Q1 (17) | 2.7 | -16.41 | -22.19 | 0.49 | -10.91 | 8.89 | 0.16 | 0.0 | -15.79 | 0.09 | -30.77 | 12.5 | 18.15 | 6.58 | 39.94 | 5.93 | 19.63 | 8.23 | 3.33 | -17.18 | 44.58 | 268 | 0.0 | -2.19 |
| 22Q4 (16) | 3.23 | 1.89 | -0.62 | 0.55 | 25.0 | 30.95 | 0.16 | -5.88 | -27.27 | 0.13 | 30.0 | 44.44 | 17.03 | 22.68 | 31.76 | 4.95 | -7.63 | -26.82 | 4.02 | 27.59 | 45.34 | 268 | -2.19 | -2.19 |
| 22Q3 (15) | 3.17 | 5.67 | 1.6 | 0.44 | 2.33 | 4.76 | 0.17 | 6.25 | 6.25 | 0.1 | 25.0 | 42.86 | 13.88 | -3.16 | 3.11 | 5.36 | 0.55 | 4.57 | 3.15 | 18.3 | 40.6 | 274 | 0.0 | -1.44 |
| 22Q2 (14) | 3.0 | -13.54 | -0.33 | 0.43 | -4.44 | 7.5 | 0.16 | -15.79 | -11.11 | 0.08 | 0.0 | 14.29 | 14.33 | 10.53 | 7.86 | 5.33 | -2.6 | -10.81 | 2.67 | 15.67 | 14.67 | 274 | 0.0 | -1.44 |
| 22Q1 (13) | 3.47 | 6.77 | 27.11 | 0.45 | 7.14 | 12.5 | 0.19 | -13.64 | 5.56 | 0.08 | -11.11 | 14.29 | 12.97 | 0.35 | -11.49 | 5.48 | -19.11 | -16.95 | 2.31 | -16.75 | -10.09 | 274 | 0.0 | -1.44 |
| 21Q4 (12) | 3.25 | 4.17 | 10.54 | 0.42 | 0.0 | 7.69 | 0.22 | 37.5 | 15.79 | 0.09 | 28.57 | 0.0 | 12.92 | -4.0 | -2.58 | 6.77 | 32.0 | 4.74 | 2.77 | 23.43 | -9.54 | 274 | -1.44 | -1.44 |
| 21Q3 (11) | 3.12 | 3.65 | 14.29 | 0.42 | 5.0 | 10.53 | 0.16 | -11.11 | 0.0 | 0.07 | 0.0 | 0.0 | 13.46 | 1.3 | -3.29 | 5.13 | -14.25 | -12.5 | 2.24 | -3.53 | -12.5 | 278 | 0.0 | -1.77 |
| 21Q2 (10) | 3.01 | 10.26 | 39.35 | 0.4 | 0.0 | 25.0 | 0.18 | 0.0 | 28.57 | 0.07 | 0.0 | 16.67 | 13.29 | -9.3 | -10.3 | 5.98 | -9.3 | -7.74 | 2.33 | -9.3 | -16.28 | 278 | 0.0 | -1.77 |
| 21Q1 (9) | 2.73 | -7.14 | 33.17 | 0.4 | 2.56 | -4.76 | 0.18 | -5.26 | 20.0 | 0.07 | -22.22 | 16.67 | 14.65 | 10.45 | -28.48 | 6.59 | 2.02 | -9.89 | 2.56 | -16.24 | -12.39 | 278 | 0.0 | 1.09 |
| 20Q4 (8) | 2.94 | 7.69 | -6.07 | 0.39 | 2.63 | -9.3 | 0.19 | 18.75 | 18.75 | 0.09 | 28.57 | 12.5 | 13.27 | -4.7 | -3.44 | 6.46 | 10.27 | 26.42 | 3.06 | 19.39 | 19.77 | 278 | -1.77 | 1.09 |
| 20Q3 (7) | 2.73 | 26.39 | 7.06 | 0.38 | 18.75 | -7.32 | 0.16 | 14.29 | 0.0 | 0.07 | 16.67 | 16.67 | 13.92 | -6.04 | -13.43 | 5.86 | -9.58 | -6.59 | 2.56 | -7.69 | 8.97 | 283 | 0.0 | 2.91 |
| 20Q2 (6) | 2.16 | 5.37 | -25.26 | 0.32 | -23.81 | -25.58 | 0.14 | -6.67 | -41.67 | 0.06 | 0.0 | -14.29 | 14.81 | -27.69 | -0.43 | 6.48 | -11.42 | -21.95 | 2.78 | -5.09 | 14.68 | 283 | 2.91 | 2.91 |
| 20Q1 (5) | 2.05 | -34.5 | -6.39 | 0.42 | -2.33 | 0.0 | 0.15 | -6.25 | 0.0 | 0.06 | -25.0 | 0.0 | 20.49 | 49.13 | 6.83 | 7.32 | 43.14 | 6.83 | 2.93 | 14.51 | 6.83 | 275 | 0.0 | 0.0 |
| 19Q4 (4) | 3.13 | 22.75 | 0.0 | 0.43 | 4.88 | 0.0 | 0.16 | 0.0 | 0.0 | 0.08 | 33.33 | 0.0 | 13.74 | -14.56 | 0.0 | 5.11 | -18.53 | 0.0 | 2.56 | 8.63 | 0.0 | 275 | 0.0 | 0.0 |
| 19Q3 (3) | 2.55 | -11.76 | 0.0 | 0.41 | -4.65 | 0.0 | 0.16 | -33.33 | 0.0 | 0.06 | -14.29 | 0.0 | 16.08 | 8.06 | 0.0 | 6.27 | -24.44 | 0.0 | 2.35 | -2.86 | 0.0 | 275 | 0.0 | 0.0 |
| 19Q2 (2) | 2.89 | 31.96 | 0.0 | 0.43 | 2.38 | 0.0 | 0.24 | 60.0 | 0.0 | 0.07 | 16.67 | 0.0 | 14.88 | -22.42 | 0.0 | 8.30 | 21.25 | 0.0 | 2.42 | -11.59 | 0.0 | 275 | 0.0 | 0.0 |
| 19Q1 (1) | 2.19 | 0.0 | 0.0 | 0.42 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 19.18 | 0.0 | 0.0 | 6.85 | 0.0 | 0.0 | 2.74 | 0.0 | 0.0 | 275 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 11.48 | -10.8 | 1.91 | 1.6 | 0.63 | -7.35 | 0.39 | 2.63 | 16.64 | 13.9 | 5.49 | 3.86 | 3.40 | 15.06 | 268 | 0.0 |
| 2022 (9) | 12.87 | 6.28 | 1.88 | 14.63 | 0.68 | -9.33 | 0.38 | 26.67 | 14.61 | 7.86 | 5.28 | -14.69 | 2.95 | 19.19 | 268 | -2.19 |
| 2021 (8) | 12.11 | 22.57 | 1.64 | 8.61 | 0.75 | 19.05 | 0.3 | 11.11 | 13.54 | -11.39 | 6.19 | -2.87 | 2.48 | -9.35 | 274 | -1.44 |
| 2020 (7) | 9.88 | -8.18 | 1.51 | -10.65 | 0.63 | -12.5 | 0.27 | 0.0 | 15.28 | -2.69 | 6.38 | -4.71 | 2.73 | 8.91 | 278 | -1.77 |
| 2019 (6) | 10.76 | 2.48 | 1.69 | 4.97 | 0.72 | 7.46 | 0.27 | -6.9 | 15.71 | 2.43 | 6.69 | 4.87 | 2.51 | -9.15 | 283 | 2.91 |
| 2018 (5) | 10.5 | 1.84 | 1.61 | 5.23 | 0.67 | 4.69 | 0.29 | -14.71 | 15.33 | 3.32 | 6.38 | 2.79 | 2.76 | -16.25 | 275 | 10.44 |
| 2017 (4) | 10.31 | 6.07 | 1.53 | 3.38 | 0.64 | 48.84 | 0.34 | 41.67 | 14.84 | -2.54 | 6.21 | 40.32 | 3.30 | 33.56 | 249 | 5.51 |
| 2016 (3) | 9.72 | -11.07 | 1.48 | 22.31 | 0.43 | -12.24 | 0.24 | -45.45 | 15.23 | 37.54 | 4.42 | -1.32 | 2.47 | -38.66 | 236 | 0.0 |
| 2015 (2) | 10.93 | -11.78 | 1.21 | -21.94 | 0.49 | -22.22 | 0.44 | -12.0 | 11.07 | -11.51 | 4.48 | -11.83 | 4.03 | -0.25 | 236 | 2.61 |
| 2014 (1) | 12.39 | 29.2 | 1.55 | 16.54 | 0.63 | 6.78 | 0.5 | 28.21 | 12.51 | 0 | 5.08 | 0 | 4.04 | 0 | 230 | -2.95 |
