- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 8.07 | 14.63 | 47.53 | 0.15 | 0.0 | 87.5 | 0.36 | 24.14 | 71.43 | 0.36 | 12.5 | 28.57 | 1.86 | -12.76 | 27.09 | 4.46 | 8.29 | 16.2 | 4.46 | -1.86 | -12.85 | 0 | 0 | 0 |
| 23Q3 (19) | 7.04 | -33.71 | 35.12 | 0.15 | -21.05 | 50.0 | 0.29 | -42.0 | 20.83 | 0.32 | -45.76 | 6.67 | 2.13 | 19.09 | 11.01 | 4.12 | -12.51 | -10.58 | 4.55 | -18.18 | -21.06 | 0 | 0 | 0 |
| 23Q2 (18) | 10.62 | 0 | 38.64 | 0.19 | 0 | 58.33 | 0.5 | 0 | 42.86 | 0.59 | 0 | 40.48 | 1.79 | 22.33 | 14.2 | 4.71 | 22.63 | 3.04 | 5.56 | 8.53 | 1.32 | 0 | 0 | 0 |
| 23Q1 (17) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 1.46 | 0.0 | -22.28 | 3.84 | 0.0 | -18.39 | 5.12 | 0.0 | -22.28 | 0 | 0 | 0 |
| 22Q4 (16) | 5.47 | 4.99 | -26.48 | 0.08 | -20.0 | -42.86 | 0.21 | -12.5 | -40.0 | 0.28 | -6.67 | -42.86 | 1.46 | -23.8 | -22.28 | 3.84 | -16.66 | -18.39 | 5.12 | -11.1 | -22.28 | 0 | 0 | 0 |
| 22Q3 (15) | 5.21 | -31.98 | 0 | 0.1 | -16.67 | 0 | 0.24 | -31.43 | 0 | 0.3 | -28.57 | 0 | 1.92 | 22.52 | -13.5 | 4.61 | 0.82 | -8.41 | 5.76 | 5.02 | 5.2 | 0 | 0 | 0 |
| 22Q2 (14) | 7.66 | 0 | 13.31 | 0.12 | 0 | -20.0 | 0.35 | 0 | 2.94 | 0.42 | 0 | 13.51 | 1.57 | -16.75 | -29.4 | 4.57 | -2.87 | -9.15 | 5.48 | -16.75 | 0.18 | 0 | 0 | 0 |
| 22Q1 (13) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 1.88 | 0.0 | 0 | 4.70 | 0.0 | 0 | 6.59 | 0.0 | 0 | 0 | 0 | 0 |
| 21Q4 (12) | 7.44 | 0 | 0 | 0.14 | 0 | 0 | 0.35 | 0 | 0 | 0.49 | 0 | 0 | 1.88 | -15.2 | 0 | 4.70 | -6.47 | 0 | 6.59 | 20.33 | 0 | 0 | 0 | 0 |
| 21Q3 (11) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 2.22 | 0.0 | 0 | 5.03 | 0.0 | 0 | 5.47 | 0.0 | 0 | 0 | 0 | 0 |
| 21Q2 (10) | 6.76 | 0 | 0 | 0.15 | 0 | 0 | 0.34 | 0 | 0 | 0.37 | 0 | 0 | 2.22 | 0 | 0 | 5.03 | 0 | 0 | 5.47 | 0 | 0 | 0 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 25.72 | 40.24 | 0.5 | 61.29 | 1.16 | 45.0 | 1.27 | 28.28 | 1.94 | 15.01 | 4.51 | 3.39 | 4.94 | -8.53 | 0 | 0 |
| 2022 (9) | 18.34 | 29.15 | 0.31 | 6.9 | 0.8 | 17.65 | 0.99 | 15.12 | 1.69 | -17.23 | 4.36 | -8.91 | 5.40 | -10.87 | 0 | 0 |
| 2021 (8) | 14.2 | 66.08 | 0.29 | 7.41 | 0.68 | 47.83 | 0.86 | 65.38 | 2.04 | -35.33 | 4.79 | -10.99 | 6.06 | -0.42 | 0 | 0 |
| 2020 (7) | 8.55 | 46.15 | 0.27 | -3.57 | 0.46 | 9.52 | 0.52 | 44.44 | 3.16 | -34.02 | 5.38 | -25.06 | 6.08 | -1.17 | 0 | 0 |
| 2019 (6) | 5.85 | 85.71 | 0.28 | 100.0 | 0.42 | 50.0 | 0.36 | 5.88 | 4.79 | 7.69 | 7.18 | -19.23 | 6.15 | -42.99 | 0 | 0 |
| 2018 (5) | 3.15 | 0 | 0.14 | 0 | 0.28 | 0 | 0.34 | 0 | 4.44 | 0 | 8.89 | 0 | 10.79 | 0 | 0 | 0 |
