- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 12.88 | 4.29 | -21.03 | 0.63 | -3.08 | 1.61 | 0.56 | -5.08 | -1.75 | 0.38 | 2.7 | -19.15 | 4.89 | -7.07 | 28.67 | 4.35 | -8.99 | 24.41 | 2.95 | -1.52 | 2.38 | 0 | 0 | 0 |
| 23Q3 (19) | 12.35 | -15.7 | -19.28 | 0.65 | 3.17 | -7.14 | 0.59 | 7.27 | 1.72 | 0.37 | 8.82 | -19.57 | 5.26 | 22.39 | 15.04 | 4.78 | 27.25 | 26.02 | 3.00 | 29.09 | -0.35 | 0 | 0 | 0 |
| 23Q2 (18) | 14.65 | -14.03 | -8.04 | 0.63 | 3.28 | 3.28 | 0.55 | 5.77 | -11.29 | 0.34 | -24.44 | -8.11 | 4.30 | 20.13 | 12.3 | 3.75 | 23.02 | -3.54 | 2.32 | -12.12 | -0.08 | 0 | 0 | 0 |
| 23Q1 (17) | 17.04 | 4.48 | 23.12 | 0.61 | -1.61 | 0.0 | 0.52 | -8.77 | 6.12 | 0.45 | -4.26 | 60.71 | 3.58 | -5.83 | -18.78 | 3.05 | -12.68 | -13.81 | 2.64 | -8.36 | 30.53 | 0 | 0 | 0 |
| 22Q4 (16) | 16.31 | 6.6 | 43.57 | 0.62 | -11.43 | 21.57 | 0.57 | -1.72 | 14.0 | 0.47 | 2.17 | 0.0 | 3.80 | -16.91 | -15.33 | 3.49 | -7.81 | -20.6 | 2.88 | -4.15 | -30.35 | 0 | 0 | 0 |
| 22Q3 (15) | 15.3 | -3.95 | 47.4 | 0.7 | 14.75 | 42.86 | 0.58 | -6.45 | 26.09 | 0.46 | 24.32 | 109.09 | 4.58 | 19.48 | -3.08 | 3.79 | -2.6 | -14.46 | 3.01 | 29.44 | 41.85 | 0 | 0 | 0 |
| 22Q2 (14) | 15.93 | 15.1 | 77.79 | 0.61 | 0.0 | 29.79 | 0.62 | 26.53 | 55.0 | 0.37 | 32.14 | 94.74 | 3.83 | -13.12 | -27.0 | 3.89 | 9.93 | -12.82 | 2.32 | 14.81 | 9.53 | 0 | 0 | 0 |
| 22Q1 (13) | 13.84 | 21.83 | 81.39 | 0.61 | 19.61 | 56.41 | 0.49 | -2.0 | 36.11 | 0.28 | -40.43 | 47.37 | 4.41 | -1.82 | -13.77 | 3.54 | -19.56 | -24.96 | 2.02 | -51.1 | -18.76 | 0 | 0 | 0 |
| 21Q4 (12) | 11.36 | 9.44 | 31.94 | 0.51 | 4.08 | 24.39 | 0.5 | 8.7 | 47.06 | 0.47 | 113.64 | 161.11 | 4.49 | -4.9 | -5.72 | 4.40 | -0.68 | 11.46 | 4.14 | 95.21 | 97.9 | 0 | 0 | 0 |
| 21Q3 (11) | 10.38 | 15.85 | 57.27 | 0.49 | 4.26 | 16.67 | 0.46 | 15.0 | 43.75 | 0.22 | 15.79 | 22.22 | 4.72 | -10.01 | -25.82 | 4.43 | -0.73 | -8.6 | 2.12 | -0.05 | -22.29 | 0 | 0 | 0 |
| 21Q2 (10) | 8.96 | 17.43 | 29.29 | 0.47 | 20.51 | 74.07 | 0.4 | 11.11 | 37.93 | 0.19 | 0.0 | 11.76 | 5.25 | 2.62 | 34.64 | 4.46 | -5.38 | 6.68 | 2.12 | -14.84 | -13.56 | 0 | 0 | 0 |
| 21Q1 (9) | 7.63 | -11.38 | 0 | 0.39 | -4.88 | 0 | 0.36 | 5.88 | 0 | 0.19 | 5.56 | 0 | 5.11 | 7.34 | 0 | 4.72 | 19.48 | 0 | 2.49 | 19.11 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 8.61 | 30.45 | 0 | 0.41 | -2.38 | 0 | 0.34 | 6.25 | 0 | 0.18 | 0.0 | 0 | 4.76 | -25.17 | 0 | 3.95 | -18.55 | 0 | 2.09 | -23.34 | 0 | 0 | 0 | 0 |
| 20Q3 (7) | 6.6 | -4.76 | 0 | 0.42 | 55.56 | 0 | 0.32 | 10.34 | 0 | 0.18 | 5.88 | 0 | 6.36 | 63.33 | 0 | 4.85 | 15.86 | 0 | 2.73 | 11.18 | 0 | 0 | 0 | 0 |
| 20Q2 (6) | 6.93 | 0 | 0 | 0.27 | 0 | 0 | 0.29 | 0 | 0 | 0.17 | 0 | 0 | 3.90 | 0 | 0 | 4.18 | 0 | 0 | 2.45 | 0 | 0 | 0 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 56.92 | -7.27 | 2.52 | -0.79 | 2.22 | -2.2 | 1.54 | -2.53 | 4.43 | 6.99 | 3.90 | 5.46 | 2.71 | 5.11 | 0 | 0 |
| 2022 (9) | 61.38 | 60.09 | 2.54 | 36.56 | 2.27 | 32.75 | 1.58 | 47.66 | 4.14 | -14.7 | 3.70 | -17.08 | 2.57 | -7.76 | 0 | 0 |
| 2021 (8) | 38.34 | 45.72 | 1.86 | 33.81 | 1.71 | 42.5 | 1.07 | 69.84 | 4.85 | -8.17 | 4.46 | -2.21 | 2.79 | 16.55 | 0 | 0 |
| 2020 (7) | 26.31 | 1.78 | 1.39 | -18.24 | 1.2 | 20.0 | 0.63 | -18.18 | 5.28 | -19.66 | 4.56 | 17.9 | 2.39 | -19.61 | 0 | 0 |
| 2019 (6) | 25.85 | 8.52 | 1.7 | 3.03 | 1.0 | 13.64 | 0.77 | 32.76 | 6.58 | -5.06 | 3.87 | 4.71 | 2.98 | 22.33 | 0 | 0 |
| 2018 (5) | 23.82 | 3.75 | 1.65 | -9.84 | 0.88 | -9.28 | 0.58 | 45.0 | 6.93 | -13.09 | 3.69 | -12.55 | 2.43 | 39.76 | 0 | 0 |
| 2017 (4) | 22.96 | 0 | 1.83 | 0 | 0.97 | 0 | 0.4 | 0 | 7.97 | 0 | 4.22 | 0 | 1.74 | 0 | 0 | 0 |
