玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)0.91-28.35-15.740.1730.7713.330.0912.5-18.1800018.6882.534.519.8957.01-2.90.0000671.52-4.29
23Q3 (19)1.272.42-30.60.13-7.14-13.330.0814.2960.000010.24-9.3424.886.3011.59130.550.000066-7.040.0
23Q2 (18)1.2416.98-36.730.14-12.516.670.070.040.000011.29-25.284.415.65-14.52121.290.0000710.033.96
23Q1 (17)1.06-1.85-48.540.166.6745.450.07-36.3616.6700015.098.68182.686.60-35.16126.730.0000711.4333.96
22Q4 (16)1.08-40.98-38.640.150.036.360.11120.0120.000013.8969.44122.2210.19272.78258.520.0000706.0640.0
22Q3 (15)1.83-6.6322.820.1525.087.50.050.00.00008.2033.8852.662.737.1-18.580.00006624.5334.69
22Q2 (14)1.96-4.8547.370.129.0971.430.05-16.670.00006.1214.6616.332.55-12.41-32.140.0000530.010.42
22Q1 (13)2.0617.0511.960.110.037.50.0620.020.00005.34-14.5622.822.912.527.180.0000536.08.16
21Q4 (12)1.7618.1285.260.1137.537.50.050.00.00006.2516.41-25.782.84-15.34-46.020.0000502.04-1.96
21Q3 (11)1.4912.0327.350.0814.290.00.050.00.00005.372.01-21.483.36-10.74-21.480.0000492.08-2.0
21Q2 (10)1.33-27.7217.70.07-12.516.670.050.025.00005.2621.05-0.883.7638.356.20.000048-2.046.67
21Q1 (9)1.8493.6847.20.080.0-11.110.050.00.00004.35-48.37-39.612.72-48.37-32.070.000049-3.9216.67
20Q4 (8)0.95-18.8-44.770.080.0-20.00.050.00.00008.4223.1644.845.2623.1681.050.0000512.021.43
20Q3 (7)1.173.54-44.290.0833.3333.330.0525.00.00006.8428.77139.324.2720.7379.490.00005011.1147.06
20Q2 (6)1.13-9.6-11.020.06-33.3320.00.04-20.00.00005.31-26.2534.873.54-11.512.390.0000457.1440.62
20Q1 (5)1.25-27.3360.260.09-10.0200.00.050.00.00007.2023.8487.24.0037.6-37.60.0000420.055.56
19Q4 (4)1.72-18.10.00.166.670.00.050.00.0000.05.81103.490.02.9122.090.00.0000.04223.530.0
19Q3 (3)2.165.350.00.0620.00.00.0525.00.0000.02.86-27.430.02.38-24.40.00.0000.0346.250.0
19Q2 (2)1.2762.820.00.0566.670.00.04-20.00.0000.03.942.360.03.15-50.870.00.0000.03218.520.0
19Q1 (1)0.780.00.00.030.00.00.050.00.000.00.03.850.00.06.410.00.00.000.00.0270.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)4.48-35.350.613.210.315.380013.3975.126.7078.490.00067-4.29
2022 (9)6.938.110.5355.880.2630.0007.6544.193.7520.250.0007040.0
2021 (8)6.4142.440.3413.330.25.26005.30-20.443.12-26.10.00050-1.96
2020 (7)4.5-23.340.325.00.190.0006.6763.064.2230.440.0005121.43
2019 (6)5.87-2.810.2441.180.19-9.52004.0945.273.24-6.90.00042-51.72
2018 (5)6.0430.740.1754.550.210.0002.8118.213.48-23.510.0008712.99
2017 (4)4.62524.320.1157.140.2110.53002.38-74.834.55-82.30.00077-6.1
2016 (3)0.74-2.630.07133.330.19-20.83009.46139.6425.68-18.690.00082-1.2
2015 (2)0.764.110.03200.00.244.35003.95188.1631.580.230.000836.41
2014 (1)0.7343.140.010.00.23-17.86001.37031.5100.00078-7.14

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