玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)65.32-0.93-1.46-0.2196.6790.09-1.0980.1163.05-1.5275.2820.83-0.5074.2332.430.03108.11200.00.090.0-10.028.6715.033.29278.033.05-0.5512.50-89.24-82.6475.00562.5167.8644.75-9.2812.89
23Q3 (19)65.93-6.19-1.02-6.31-198.9-215.5-5.48-176.97-3525.0-6.15-206.59-184.72-1.94-188.18-193.94-0.37-150.0-516.670.09-10.012.524.93-24.18-8.78269.810.74-0.8116.2229.63108.94-16.22-256.76-101.1649.3321.350.61
23Q2 (18)70.282.791.716.38117.0139.917.1278.0-6.935.77787.695.682.20816.6735.80.74252.3837.040.100.025.032.886.68-7.41267.82-4.51-0.3389.6620.8451.4910.34-59.91-74.6640.65-0.64-11.67
23Q1 (17)68.373.14-3.532.94238.68-14.044.00235.59-21.720.65133.85-54.860.24132.43-41.460.21800.05.00.100.025.030.8243.28-7.7280.470.321.5674.193.0511.2925.81-7.83-22.5840.913.2-16.48
22Q4 (16)66.29-0.48-10.27-2.12-6.0-113.24-2.95-1943.75-118.18-1.9211.11-116.28-0.74-12.12-117.66-0.0350.0-102.290.1025.00.021.51-21.3-46.33279.582.793.5572.00105.54-26.8628.00-98.01692.039.64-19.15-1.76
22Q3 (15)66.61-3.6-6.18-2.00-143.86-125.060.16-97.91-98.11-2.16-139.56-137.7-0.66-140.74-138.6-0.06-111.11-109.380.080.0-11.1127.33-23.04-28.51271.981.217.96-1300.00-2296.55-1450.981400.003330.024633.3349.036.549.3
22Q2 (14)69.10-2.5-5.454.5633.33-47.47.6549.71-48.035.46279.17-60.031.62295.12-62.670.54170.0-61.970.080.0-11.1135.516.35-17.15268.72-2.79.0159.18-11.221.0240.8222.45-1.4446.02-6.042.84
22Q1 (13)70.87-4.07-5.053.42-78.64-75.955.11-68.52-63.891.44-87.79-85.320.41-90.21-87.910.20-84.73-82.760.08-20.0-20.033.39-16.69-17.04276.172.2916.866.67-32.28-33.9733.332033.333533.3348.9821.3913.75
21Q4 (12)73.884.06-4.0116.01100.63-23.2516.2392.07-24.5511.79105.76-27.224.19145.03-38.381.31104.69-38.790.1011.11-16.6740.084.84-8.53269.997.1712.8798.442.31.271.56-72.4-44.0640.35-10.050.3
21Q3 (11)71.00-2.85-6.847.98-7.96-58.378.45-42.6-53.315.73-58.05-51.561.71-60.6-63.230.64-54.93-57.050.090.0-18.1838.23-10.8-11.13251.922.192.0196.2364.25-9.315.66-86.33192.6944.860.256.45
21Q2 (10)73.08-2.09-4.038.67-39.03-36.1614.724.0314.4613.6639.2563.794.3428.0255.561.4222.4144.90.09-10.0-10.042.866.485.49246.514.26-3.3258.59-41.98-44.8241.414365.66770.9144.753.922.31
21Q1 (9)74.64-3.031.6214.22-31.837210.014.15-34.22646.339.81-39.44446.643.39-50.15540.261.16-45.791757.140.10-16.6711.1140.25-8.1529.05236.44-1.1610.09100.973.871313.59-0.97-134.76-101.0543.067.03-13.36
20Q4 (8)76.971.0-2.6720.868.82-19.0821.5118.84-7.2416.2036.94-8.426.8046.24-17.782.1443.62-21.610.129.09-14.2943.821.86-2.36239.21-3.138.6997.21-8.39-12.352.79145.74124.5640.23-4.535.65
20Q3 (7)76.210.081.0119.1741.160.9518.1040.75-0.3911.8341.854.694.6566.67-2.521.4952.04-2.610.1110.0-8.3343.025.884.16246.95-3.15-2.28106.11-0.061.81-6.111.07-44.5342.14-3.666.36
20Q2 (6)76.153.68-0.2513.586890.0-42.5312.86596.53-43.68.34394.7-51.092.79462.34-65.170.981500.0-59.340.1011.11-23.0840.6330.27-8.31254.9718.72-3.13106.171386.422.17-6.17-106.65-79.8943.74-11.9910.34
20Q1 (5)73.45-7.12-2.07-0.20-100.78-101.36-2.59-111.17-118.38-2.83-116.0-127.48-0.77-109.31-121.57-0.07-102.56-105.790.09-35.71-10.031.19-30.5-26.07214.76-2.42-16.07.14-93.56-93.1592.86916.372282.1449.7030.5115.82
19Q4 (4)79.084.810.025.7835.760.023.1927.630.017.6956.550.08.2773.380.02.7378.430.00.1416.670.044.888.670.0220.09-12.910.0110.906.40.0-11.37-169.190.038.08-3.890.0
19Q3 (3)75.45-1.170.018.99-19.640.018.17-20.310.011.30-33.720.04.77-40.450.01.53-36.510.00.12-7.690.041.30-6.790.0252.71-3.990.0104.230.290.0-4.23-23.140.039.62-0.050.0
19Q2 (2)76.341.790.023.6361.190.022.8061.820.017.0565.530.08.01124.370.02.4199.170.00.1330.00.044.315.020.0263.202.940.0103.92-0.320.0-3.4319.360.039.64-7.620.0
19Q1 (1)75.000.00.014.660.00.014.090.00.010.300.00.03.570.00.01.210.00.00.100.00.042.190.00.0255.680.00.0104.260.00.0-4.260.00.042.910.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)67.62-0.661.0343.0621.915.661.50-28.57-0.010-0.0100.61-4.690.3712.1229.542.32278.03-0.5568.8999.7831.11-52.5112.22-8.7343.66-4.07
2022 (9)68.07-7.060.72-94.020.730.262.10-84.540.50-95.170.63-95.310.64-85.290.33-8.3328.87-28.49279.583.5534.48-60.9365.52457.6213.39-7.2245.515.57
2021 (8)73.24-3.4812.00-17.4120.680.3213.58-1.6710.369.7513.426.594.35-2.030.36-10.040.370.05269.9912.8788.25-16.211.75014.43-20.4343.11-0.76
2020 (7)75.88-0.9714.53-31.7220.6214.9913.81-30.989.44-34.7612.59-48.024.44-47.080.40-23.0840.35-6.88239.218.69105.31-0.93-5.31018.14-9.9443.448.95
2019 (6)76.62-0.2321.28-5.5917.93233.6420.01-13.7114.47-14.7324.22-23.628.39-12.790.52-7.1443.3334.94220.09-0.85106.309.33-6.30020.14-12.939.872.73
2018 (5)76.808.0222.54138.775.37-15.4223.19128.2516.97115.3631.71155.119.62136.950.569.832.1160.79221.98-10.1497.234.812.77-59.2623.12038.81-13.52
2017 (4)71.103.959.44-47.266.3512.0910.16-47.087.88-46.912.43-31.334.06-44.910.512.019.97-21.87247.0442.2792.77-0.756.81-0.140.00044.882.05
2016 (3)68.400.9717.90-27.035.6710.6119.20-27.2514.84-24.6318.10-38.337.37-34.140.50-12.2825.56-19.42173.6446.4393.470.496.82-2.410.00043.987.64
2015 (2)67.74-3.7224.53-2.275.12-4.5426.395.1819.6913.1629.35-27.1511.197.390.57-5.031.723.22118.58-52.0793.01-6.996.9900.00040.86-4.69
2014 (1)70.36025.1005.374.8325.09017.40040.29010.4200.60-7.6930.73-3.43247.41-27.92100.002.00.0000.00042.870.4

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