玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)67.633.524.29-44.9949.6472.31-30.5758.9879.28-30.5758.9879.28-1.4937.3960.99-1.3838.1261.880.0566.67150.0-13.0470.1988.597.262.8310.67157.1434.6942.86-42.86-157.14-328.5776.06-30.56-39.73
23Q3 (19)65.339.617.27-89.33-1.1133.67-74.523.4830.0-74.523.4830.0-2.380.426.67-2.231.338.230.030.050.0-43.7512.543.127.0622.7856.89116.670.0-9.26-16.670.041.67109.540.17-14.12
23Q2 (18)59.6111.612.65-88.3540.51-16.04-77.2133.58-15.41-77.2133.58-15.41-2.39-0.42-17.16-2.26-0.89-15.90.0350.00.0-50.0031.25-21.425.755.529.5116.67-12.57.69-16.6733.330.0109.35-27.5413.56
23Q1 (17)53.41-17.64-20.93-148.508.62-136.5-116.2421.2-142.12-116.2421.2-142.12-2.3837.7-65.28-2.2438.12-64.710.020.0-33.33-72.7336.36-209.095.45-16.9224.15133.3321.21-3.03-25.00-150.033.33150.9119.5858.15
22Q4 (16)64.8516.41-13.12-162.50-20.67-384.35-147.52-38.57-551.02-147.52-38.57-551.02-3.82-49.8-263.81-3.62-48.97-273.20.020.0-50.0-114.29-48.58-1442.386.5645.783.47110.00-14.44-26.67-10.0065.080.0126.20-1.0695.87
22Q3 (15)55.71-4.06-23.07-134.67-76.87-969.66-106.46-59.13-3024.73-106.46-59.13-3024.73-2.55-25.0-1600.0-2.43-24.62-1618.750.02-33.33-50.0-76.92-86.79-446.174.501.35-42.23128.5718.68142.86-28.57-71.43-107.14127.5532.4686.37
22Q2 (14)58.07-14.03-14.92-76.14-21.26-53.08-66.90-39.35-57.78-66.90-39.35-57.78-2.04-41.67-40.69-1.95-43.38-51.160.030.00.0-41.18-75.01-105.94.441.14-59.49108.33-21.21-13.33-16.6755.56-33.3396.290.9132.21
22Q1 (13)67.55-9.59.04-62.79-87.1548.87-48.01-111.8757.77-48.01-111.8757.77-1.44-37.1436.28-1.36-40.2133.00.03-25.050.0-23.53-217.5468.634.39-30.76-62.06137.50-8.3327.68-37.5025.0-387.595.4248.1-25.02
21Q4 (12)74.643.077.03-33.55-166.4828.17-22.66-722.5323.39-22.66-722.5323.39-1.05-717.65-6.06-0.97-706.25-8.990.040.033.33-7.41-133.35-48.26.34-18.61-38.57150.00150.00.0-50.00-112.50.064.43-5.86-20.6
21Q3 (11)72.426.1117.74-12.5974.6988.843.64108.58104.843.64108.58104.840.17111.72109.440.16112.4110.00.0433.33100.022.22211.1151.847.79-28.92-35.08-300.00-340.0-306.25400.003300.0980.068.44-6.03-48.96
21Q2 (10)68.2510.17-1.03-49.7459.522.92-42.4062.7-1.92-42.4062.7-1.92-1.4535.84-17.89-1.2936.45-19.440.0350.00.0-20.0073.33-19.9810.96-5.27-12.6125.0016.07-27.08-12.50-62.578.1272.83-42.770
21Q1 (9)61.95-11.170.52-122.81-162.9225.88-113.68-284.3130.48-113.68-284.3130.48-2.26-128.2824.67-2.03-128.0922.220.02-33.330.0-75.00-1400.041.0711.5712.11-19.49107.69-28.217.69-7.6984.620127.2656.82-17.16
20Q4 (8)69.7413.3819.23-46.7158.5972.93-29.5860.6980.83-29.5860.6980.83-0.9945.070.62-0.8944.3869.730.0350.050.0-5.0088.3395.8810.32-14.0-31.56150.003.1237.5-50.00-10.0-266.6781.15-39.48-41.29
20Q3 (7)61.51-10.8-10.96-112.79-74.79-6.91-75.24-80.8710.47-75.24-80.8710.47-1.80-46.3412.62-1.60-48.1513.040.02-33.330.0-42.86-157.1131.4212.00-4.31-13.36145.45-15.1519.79-45.4520.45-112.12134.09024.6
20Q2 (6)68.9611.89-14.0-64.5361.05-366.93-41.6074.56-348.28-41.6074.56-348.28-1.2359.0-207.5-1.0858.62-200.00.0350.0-25.0-16.6786.9-583.1912.54-12.7331.17171.4371.4328.57-57.140-71.430.00-100.0-100.0
20Q1 (5)61.635.37-21.62-165.683.98-280.09-163.51-5.97-331.31-163.51-5.97-331.31-3.0010.98-118.98-2.6111.22-113.930.020.0-33.33-127.27-4.81-536.3514.37-4.7119.95100.00-8.33-18.18-0.00100.0100.0153.6211.13118.96
19Q4 (4)58.49-15.330.0-172.54-63.550.0-154.30-83.60.0-154.30-83.60.0-3.37-63.590.0-2.94-59.780.00.020.00.0-121.43-94.290.015.088.880.0109.09-10.160.0-13.6436.360.0138.2328.440.0
19Q3 (3)69.08-13.850.0-105.50-663.390.0-84.04-805.60.0-84.04-805.60.0-2.06-415.00.0-1.84-411.110.00.02-50.00.0-62.50-1911.590.013.8544.870.0121.43-8.930.0-21.4335.710.0107.6282.470.0
19Q2 (2)80.191.980.0-13.8268.30.0-9.2875.520.0-9.2875.520.0-0.4070.80.0-0.3670.490.00.0433.330.03.45117.250.09.56-20.20.0133.339.090.0-33.33-200.00.058.98-15.940.0
19Q1 (1)78.630.00.0-43.590.00.0-37.910.00.0-37.910.00.0-1.370.00.0-1.220.00.00.030.00.0-20.000.00.011.980.00.0122.220.00.0-11.110.00.070.160.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)62.871.85-82.73013.85-14.15-66.120-66.120-8.650-8.0700.129.09-40.0007.2610.67125.585.96-25.58014.42-2.54104.15-4.86
2022 (9)61.73-12.7-104.33016.1338.71-88.180-88.180-9.890-9.2800.11-15.38-59.6806.563.47118.52-13.51-18.52014.801.31109.4743.57
2021 (8)70.716.8-42.86011.63-37.98-31.340-31.340-4.580-4.2100.1344.44-9.3006.34-38.57137.045.22-37.04014.61-2.0576.25-30.76
2020 (7)66.21-10.45-87.99018.7575.0-67.290-67.290-6.980-6.1800.09-18.18-35.94010.32-31.56130.2311.63-30.23014.923.29110.1228.93
2019 (6)73.948.07-66.94010.7192.86-56.490-56.490-7.160-6.2700.1110.0-35.71015.0815.2116.67-38.75-18.75014.44-0.5785.41-15.96
2018 (5)68.42-27.66-110.7405.5616.67-58.470-58.470-6.470-5.7000.10233.33-41.67013.091.08190.4875.6-90.48014.520101.63-43.82
2017 (4)94.58-5.37-302.1904.76-52.38-276.780-276.780-9.050-8.0600.0350.0-247.62012.9511.16108.47-0.56-8.4700.000180.89-44.28
2016 (3)99.951.39-588.11010.000-539.370-539.370-10.380-9.5900.020-480.00011.65460.1109.095.68-9.0900.000324.66-98.6
2015 (2)98.580-45412.8000.000-43730.500-43730.500-19.750-19.2500.0000.0002.08-39.71103.23-1.36-3.2300.00023173.100
2014 (1)0.0000.0000.0000.0000.000-15.920-15.4900.0000.0003.4553.33104.65-9.62-4.6500.0000.000

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