- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 11.34 | 21.41 | 22.59 | 5.99 | 31.36 | 32.23 | 0.72 | 4.35 | 9.09 | 0.48 | 41.18 | 17.07 | 52.82 | 8.19 | 7.86 | 6.35 | -14.06 | -11.01 | 4.23 | 16.28 | -4.5 | 744 | 0.0 | 0.0 |
| 23Q3 (19) | 9.34 | 0.11 | 22.89 | 4.56 | -4.0 | 20.63 | 0.69 | -15.85 | 7.81 | 0.34 | -34.62 | -22.73 | 48.82 | -4.1 | -1.84 | 7.39 | -15.94 | -12.27 | 3.64 | -34.69 | -37.12 | 744 | 0.0 | 8.45 |
| 23Q2 (18) | 9.33 | 0.54 | 25.4 | 4.75 | -2.06 | 28.38 | 0.82 | 7.89 | 18.84 | 0.52 | 4.0 | 15.56 | 50.91 | -2.59 | 2.37 | 8.79 | 7.32 | -5.23 | 5.57 | 3.44 | -7.85 | 744 | 0.0 | 8.45 |
| 23Q1 (17) | 9.28 | 0.32 | 25.41 | 4.85 | 7.06 | 25.32 | 0.76 | 15.15 | 26.67 | 0.5 | 21.95 | 35.14 | 52.26 | 6.72 | -0.07 | 8.19 | 14.78 | 1.01 | 5.39 | 21.56 | 7.76 | 744 | 0.0 | 8.45 |
| 22Q4 (16) | 9.25 | 21.71 | 26.71 | 4.53 | 19.84 | 25.83 | 0.66 | 3.12 | -7.04 | 0.41 | -6.82 | 41.38 | 48.97 | -1.54 | -0.69 | 7.14 | -15.27 | -26.64 | 4.43 | -23.44 | 11.58 | 744 | 8.45 | 8.45 |
| 22Q3 (15) | 7.6 | 2.15 | 22.78 | 3.78 | 2.16 | 15.24 | 0.64 | -7.25 | 39.13 | 0.44 | -2.22 | 18.92 | 49.74 | 0.01 | -6.14 | 8.42 | -9.2 | 13.32 | 5.79 | -4.28 | -3.14 | 686 | 0.0 | -0.58 |
| 22Q2 (14) | 7.44 | 0.54 | 24.83 | 3.7 | -4.39 | 22.92 | 0.69 | 15.0 | 46.81 | 0.45 | 21.62 | 21.62 | 49.73 | -4.91 | -1.53 | 9.27 | 14.38 | 17.6 | 6.05 | 20.97 | -2.57 | 686 | 0.0 | -0.58 |
| 22Q1 (13) | 7.4 | 1.37 | 18.21 | 3.87 | 7.5 | 18.35 | 0.6 | -15.49 | 3.45 | 0.37 | 27.59 | -7.5 | 52.30 | 6.05 | 0.12 | 8.11 | -16.63 | -12.49 | 5.00 | 25.86 | -21.75 | 686 | 0.0 | -0.58 |
| 21Q4 (12) | 7.3 | 17.93 | 7.51 | 3.6 | 9.76 | 3.75 | 0.71 | 54.35 | 14.52 | 0.29 | -21.62 | -19.44 | 49.32 | -6.93 | -3.5 | 9.73 | 30.88 | 6.52 | 3.97 | -33.54 | -25.07 | 686 | -0.58 | -0.58 |
| 21Q3 (11) | 6.19 | 3.86 | -4.77 | 3.28 | 8.97 | 6.84 | 0.46 | -2.13 | -23.33 | 0.37 | 0.0 | -13.95 | 52.99 | 4.92 | 12.19 | 7.43 | -5.76 | -19.49 | 5.98 | -3.72 | -9.64 | 690 | 0.0 | -8.24 |
| 21Q2 (10) | 5.96 | -4.79 | 21.38 | 3.01 | -7.95 | 23.87 | 0.47 | -18.97 | 2.17 | 0.37 | -7.5 | 8.82 | 50.50 | -3.32 | 2.05 | 7.89 | -14.89 | -15.83 | 6.21 | -2.84 | -10.35 | 690 | 0.0 | -8.24 |
| 21Q1 (9) | 6.26 | -7.81 | 19.69 | 3.27 | -5.76 | 18.91 | 0.58 | -6.45 | 1.75 | 0.4 | 11.11 | -2.44 | 52.24 | 2.21 | -0.66 | 9.27 | 1.47 | -14.99 | 6.39 | 20.52 | -18.49 | 690 | 0.0 | -6.76 |
| 20Q4 (8) | 6.79 | 4.46 | 5.11 | 3.47 | 13.03 | 2.36 | 0.62 | 3.33 | 12.73 | 0.36 | -16.28 | -36.84 | 51.10 | 8.2 | -2.61 | 9.13 | -1.08 | 7.25 | 5.30 | -19.85 | -39.91 | 690 | -8.24 | -6.76 |
| 20Q3 (7) | 6.5 | 32.38 | 11.88 | 3.07 | 26.34 | 3.02 | 0.6 | 30.43 | 17.65 | 0.43 | 26.47 | -2.27 | 47.23 | -4.57 | -7.92 | 9.23 | -1.47 | 5.16 | 6.62 | -4.47 | -12.65 | 752 | 0.0 | 1.62 |
| 20Q2 (6) | 4.91 | -6.12 | -23.99 | 2.43 | -11.64 | -24.53 | 0.46 | -19.3 | -13.21 | 0.34 | -17.07 | -26.09 | 49.49 | -5.88 | -0.71 | 9.37 | -14.04 | 14.19 | 6.92 | -11.67 | -2.75 | 752 | 1.62 | 1.62 |
| 20Q1 (5) | 5.23 | -19.04 | -7.27 | 2.75 | -18.88 | -2.83 | 0.57 | 3.64 | -13.64 | 0.41 | -28.07 | 0.0 | 52.58 | 0.2 | 4.79 | 10.90 | 28.01 | -6.87 | 7.84 | -11.15 | 7.84 | 740 | 0.0 | 0.0 |
| 19Q4 (4) | 6.46 | 11.19 | 0.0 | 3.39 | 13.76 | 0.0 | 0.55 | 7.84 | 0.0 | 0.57 | 29.55 | 0.0 | 52.48 | 2.31 | 0.0 | 8.51 | -3.01 | 0.0 | 8.82 | 16.51 | 0.0 | 740 | 0.0 | 0.0 |
| 19Q3 (3) | 5.81 | -10.06 | 0.0 | 2.98 | -7.45 | 0.0 | 0.51 | -3.77 | 0.0 | 0.44 | -4.35 | 0.0 | 51.29 | 2.9 | 0.0 | 8.78 | 6.99 | 0.0 | 7.57 | 6.35 | 0.0 | 740 | 0.0 | 0.0 |
| 19Q2 (2) | 6.46 | 14.54 | 0.0 | 3.22 | 13.78 | 0.0 | 0.53 | -19.7 | 0.0 | 0.46 | 12.2 | 0.0 | 49.85 | -0.66 | 0.0 | 8.20 | -29.89 | 0.0 | 7.12 | -2.05 | 0.0 | 740 | 0.0 | 0.0 |
| 19Q1 (1) | 5.64 | 0.0 | 0.0 | 2.83 | 0.0 | 0.0 | 0.66 | 0.0 | 0.0 | 0.41 | 0.0 | 0.0 | 50.18 | 0.0 | 0.0 | 11.70 | 0.0 | 0.0 | 7.27 | 0.0 | 0.0 | 740 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 39.3 | 24.01 | 20.14 | 26.75 | 3.0 | 16.28 | 1.85 | 10.78 | 51.25 | 2.2 | 7.63 | -6.24 | 4.71 | -10.67 | 744 | 0.0 |
| 2022 (9) | 31.69 | 23.26 | 15.89 | 20.84 | 2.58 | 16.22 | 1.67 | 15.97 | 50.14 | -1.97 | 8.14 | -5.71 | 5.27 | -5.91 | 744 | 8.45 |
| 2021 (8) | 25.71 | 9.78 | 13.15 | 12.2 | 2.22 | -1.33 | 1.44 | -7.1 | 51.15 | 2.21 | 8.63 | -10.12 | 5.60 | -15.37 | 686 | -0.58 |
| 2020 (7) | 23.42 | -3.9 | 11.72 | -5.56 | 2.25 | 0.0 | 1.55 | -17.55 | 50.04 | -1.73 | 9.61 | 4.06 | 6.62 | -14.21 | 690 | -8.24 |
| 2019 (6) | 24.37 | 4.5 | 12.41 | 14.7 | 2.25 | -5.06 | 1.88 | -6.0 | 50.92 | 9.75 | 9.23 | -9.15 | 7.71 | -10.05 | 752 | 1.62 |
| 2018 (5) | 23.32 | 18.2 | 10.82 | 28.5 | 2.37 | 7.73 | 2.0 | 0.5 | 46.40 | 8.72 | 10.16 | -8.86 | 8.58 | -14.97 | 740 | 6.17 |
| 2017 (4) | 19.73 | 42.66 | 8.42 | 64.45 | 2.2 | 49.66 | 1.99 | 23.6 | 42.68 | 15.28 | 11.15 | 4.91 | 10.09 | -13.36 | 697 | 33.02 |
| 2016 (3) | 13.83 | -0.72 | 5.12 | 2.61 | 1.47 | -5.77 | 1.61 | 5.92 | 37.02 | 3.35 | 10.63 | -5.09 | 11.64 | 6.69 | 524 | -21.08 |
| 2015 (2) | 13.93 | 26.52 | 4.99 | 24.13 | 1.56 | 18.18 | 1.52 | 19.69 | 35.82 | -1.89 | 11.20 | -6.59 | 10.91 | -5.4 | 664 | 13.12 |
| 2014 (1) | 11.01 | 15.17 | 4.02 | 20.36 | 1.32 | 7.32 | 1.27 | 2.42 | 36.51 | 0 | 11.99 | 0 | 11.53 | 0 | 587 | 3.16 |
