- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.47 | 6.82 | 38.24 | 0.09 | 0.0 | -10.0 | 0.16 | 6.67 | 6.67 | 0.36 | 63.64 | -18.18 | 19.15 | -6.38 | -34.89 | 34.04 | -0.14 | -22.84 | 76.60 | 53.19 | -40.81 | 88 | 0.0 | 0.0 |
| 23Q3 (19) | 0.44 | 12.82 | 29.41 | 0.09 | 0.0 | 12.5 | 0.15 | -6.25 | 15.38 | 0.22 | 10.0 | -12.0 | 20.45 | -11.36 | -13.07 | 34.09 | -16.9 | -10.84 | 50.00 | -2.5 | -32.0 | 88 | 0.0 | 0.0 |
| 23Q2 (18) | 0.39 | 18.18 | 18.18 | 0.09 | 12.5 | 12.5 | 0.16 | 14.29 | 0.0 | 0.2 | 42.86 | 5.26 | 23.08 | -4.81 | -4.81 | 41.03 | -3.3 | -15.38 | 51.28 | 20.88 | -10.93 | 88 | 0.0 | 0.0 |
| 23Q1 (17) | 0.33 | -2.94 | -5.71 | 0.08 | -20.0 | 14.29 | 0.14 | -6.67 | -12.5 | 0.14 | -68.18 | -56.25 | 24.24 | -17.58 | 21.21 | 42.42 | -3.84 | -7.2 | 42.42 | -67.22 | -53.6 | 88 | 0.0 | 0.0 |
| 22Q4 (16) | 0.34 | 0.0 | -17.07 | 0.1 | 25.0 | 100.0 | 0.15 | 15.38 | 0.0 | 0.44 | 76.0 | -2.22 | 29.41 | 25.0 | 141.18 | 44.12 | 15.38 | 20.59 | 129.41 | 76.0 | 17.91 | 88 | 0.0 | 8.64 |
| 22Q3 (15) | 0.34 | 3.03 | -29.17 | 0.08 | 0.0 | 0.0 | 0.13 | -18.75 | -13.33 | 0.25 | 31.58 | 56.25 | 23.53 | -2.94 | 41.18 | 38.24 | -21.14 | 22.35 | 73.53 | 27.71 | 120.59 | 88 | 0.0 | 8.64 |
| 22Q2 (14) | 0.33 | -5.71 | -40.0 | 0.08 | 14.29 | 0.0 | 0.16 | 0.0 | 6.67 | 0.19 | -40.62 | -47.22 | 24.24 | 21.21 | 66.67 | 48.48 | 6.06 | 77.78 | 57.58 | -37.03 | -12.04 | 88 | 0.0 | 8.64 |
| 22Q1 (13) | 0.35 | -14.63 | 40.0 | 0.07 | 40.0 | 0.0 | 0.16 | 6.67 | -5.88 | 0.32 | -28.89 | 33.33 | 20.00 | 64.0 | -28.57 | 45.71 | 24.95 | -32.77 | 91.43 | -16.7 | -4.76 | 88 | 8.64 | 8.64 |
| 21Q4 (12) | 0.41 | -14.58 | 28.12 | 0.05 | -37.5 | 25.0 | 0.15 | 0.0 | 0.0 | 0.45 | 181.25 | 60.71 | 12.20 | -26.83 | -2.44 | 36.59 | 17.07 | -21.95 | 109.76 | 229.27 | 25.44 | 81 | 0.0 | 0.0 |
| 21Q3 (11) | 0.48 | -12.73 | 100.0 | 0.08 | 0.0 | 0.0 | 0.15 | 0.0 | -6.25 | 0.16 | -55.56 | -44.83 | 16.67 | 14.58 | -50.0 | 31.25 | 14.58 | -53.12 | 33.33 | -49.07 | -72.41 | 81 | 0.0 | 0.0 |
| 21Q2 (10) | 0.55 | 120.0 | 139.13 | 0.08 | 14.29 | 100.0 | 0.15 | -11.76 | -25.0 | 0.36 | 50.0 | 9.09 | 14.55 | -48.05 | -16.36 | 27.27 | -59.89 | -68.64 | 65.45 | -31.82 | -54.38 | 81 | 0.0 | 0.0 |
| 21Q1 (9) | 0.25 | -21.88 | 92.31 | 0.07 | 75.0 | 75.0 | 0.17 | 13.33 | -10.53 | 0.24 | -14.29 | -31.43 | 28.00 | 124.0 | -9.0 | 68.00 | 45.07 | -53.47 | 96.00 | 9.71 | -64.34 | 81 | 0.0 | 0.0 |
| 20Q4 (8) | 0.32 | 33.33 | 128.57 | 0.04 | -50.0 | -42.86 | 0.15 | -6.25 | -28.57 | 0.28 | -3.45 | -39.13 | 12.50 | -62.5 | -75.0 | 46.88 | -29.69 | -68.75 | 87.50 | -27.59 | -73.37 | 81 | 0.0 | 0.0 |
| 20Q3 (7) | 0.24 | 4.35 | 41.18 | 0.08 | 100.0 | 60.0 | 0.16 | -20.0 | -20.0 | 0.29 | -12.12 | -30.95 | 33.33 | 91.67 | 13.33 | 66.67 | -23.33 | -43.33 | 120.83 | -15.78 | -51.09 | 81 | 0.0 | 0.0 |
| 20Q2 (6) | 0.23 | 76.92 | -30.3 | 0.04 | 0.0 | -33.33 | 0.2 | 5.26 | -4.76 | 0.33 | -5.71 | -8.33 | 17.39 | -43.48 | -4.35 | 86.96 | -40.5 | 36.65 | 143.48 | -46.71 | 31.52 | 81 | 0.0 | 0.0 |
| 20Q1 (5) | 0.13 | -7.14 | -58.06 | 0.04 | -42.86 | -20.0 | 0.19 | -9.52 | -5.0 | 0.35 | -23.91 | -12.5 | 30.77 | -38.46 | 90.77 | 146.15 | -2.56 | 126.54 | 269.23 | -18.06 | 108.65 | 81 | 0.0 | 0.0 |
| 19Q4 (4) | 0.14 | -17.65 | 0.0 | 0.07 | 40.0 | 0.0 | 0.21 | 5.0 | 0.0 | 0.46 | 9.52 | 0.0 | 50.00 | 70.0 | 0.0 | 150.00 | 27.5 | 0.0 | 328.57 | 32.99 | 0.0 | 81 | 0.0 | 0.0 |
| 19Q3 (3) | 0.17 | -48.48 | 0.0 | 0.05 | -16.67 | 0.0 | 0.2 | -4.76 | 0.0 | 0.42 | 16.67 | 0.0 | 29.41 | 61.76 | 0.0 | 117.65 | 84.87 | 0.0 | 247.06 | 126.47 | 0.0 | 81 | 0.0 | 0.0 |
| 19Q2 (2) | 0.33 | 6.45 | 0.0 | 0.06 | 20.0 | 0.0 | 0.21 | 5.0 | 0.0 | 0.36 | -10.0 | 0.0 | 18.18 | 12.73 | 0.0 | 63.64 | -1.36 | 0.0 | 109.09 | -15.45 | 0.0 | 81 | 0.0 | 0.0 |
| 19Q1 (1) | 0.31 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 0.4 | 0.0 | 0.0 | 16.13 | 0.0 | 0.0 | 64.52 | 0.0 | 0.0 | 129.03 | 0.0 | 0.0 | 81 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 1.62 | 20.0 | 0.36 | 9.09 | 0.61 | 0.0 | 0.93 | -22.5 | 22.22 | -9.09 | 37.65 | -16.67 | 57.41 | -35.42 | 88 | 0.0 |
| 2022 (9) | 1.35 | -20.12 | 0.33 | 22.22 | 0.61 | -3.17 | 1.2 | 0.0 | 24.44 | 53.0 | 45.19 | 21.21 | 88.89 | 25.19 | 88 | 8.64 |
| 2021 (8) | 1.69 | 83.7 | 0.27 | -6.9 | 0.63 | 1.61 | 1.2 | -4.0 | 15.98 | -49.32 | 37.28 | -44.68 | 71.01 | -47.74 | 81 | 0.0 |
| 2020 (7) | 0.92 | -3.16 | 0.29 | -23.68 | 0.62 | -7.46 | 1.25 | -23.78 | 31.52 | -21.2 | 67.39 | -4.45 | 135.87 | -21.3 | 81 | 0.0 |
| 2019 (6) | 0.95 | -11.21 | 0.38 | 58.33 | 0.67 | -27.96 | 1.64 | -2.38 | 40.00 | 78.33 | 70.53 | -18.86 | 172.63 | 9.95 | 81 | 0.0 |
| 2018 (5) | 1.07 | 98.15 | 0.24 | 71.43 | 0.93 | 9.41 | 1.68 | 15.07 | 22.43 | -13.48 | 86.92 | -44.78 | 157.01 | -41.93 | 81 | 0.0 |
| 2017 (4) | 0.54 | 116.0 | 0.14 | 100.0 | 0.85 | 2.41 | 1.46 | -9.88 | 25.93 | -7.41 | 157.41 | -52.59 | 270.37 | -58.28 | 81 | 0.0 |
| 2016 (3) | 0.25 | 19.05 | 0.07 | 0 | 0.83 | -11.7 | 1.62 | -7.43 | 28.00 | 0 | 332.00 | -25.83 | 648.00 | -22.24 | 81 | -3.57 |
| 2015 (2) | 0.21 | -76.92 | 0 | 0 | 0.94 | 11.9 | 1.75 | -33.46 | 0.00 | 0 | 447.62 | 384.92 | 833.33 | 188.34 | 84 | -5.62 |
| 2014 (1) | 0.91 | -37.24 | 0 | 0 | 0.84 | 35.48 | 2.63 | 48.59 | 0.00 | 0 | 92.31 | 0 | 289.01 | 0 | 89 | 4.71 |
