玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)53.19-19.13-1.2117.55-50.14-14.5213.80-60.9-36.4910.96-59.93-29.432.79-56.06-28.091.89-53.68-24.70.1713.336.2517.33-55.89-32.0751.78-6.8-4.15127.3127.8234.59-27.31-13920.26-605.2915.43-18.92-7.72
23Q3 (19)65.779.255.1535.2032.9826.4835.2913.187.127.3510.682.436.3517.814.444.0822.529.090.1515.387.1439.298.516.5355.56-10.42-11.3999.6017.217.960.20-98.68-98.7319.03-10.15-6.07
23Q2 (18)60.20-1.17-2.126.4725.813.6431.1823.983.5224.7122.871.815.3936.1110.913.3332.678.470.138.338.3336.2120.625.2962.02-11.51-8.2484.991.640.115.01-8.36-0.5821.18-15.99-9.64
23Q1 (17)60.9113.13-2.8421.042.48-11.4925.1515.74-9.2120.1129.49-8.513.962.062.592.510.00.80.12-25.09.0930.0217.68-7.6370.0929.7531.6783.62-11.6-2.8416.38203.0714.6825.2150.78-5.76
22Q4 (16)53.84-13.92-5.9220.53-26.23-19.9921.73-34.05-25.0215.53-41.84-32.713.88-36.18-35.762.51-32.89-30.470.1614.296.6725.51-30.83-21.1754.02-13.84-11.7294.5912.036.895.41-65.26-53.0116.72-17.47-0.36
22Q3 (15)62.551.72-1.1427.838.978.232.959.411.1726.7010.0111.956.0825.140.743.7421.8240.60.1416.6727.2736.887.248.2862.70-7.23-19.9784.44-0.54-2.8815.563.0519.1720.26-13.57-16.56
22Q2 (14)61.49-1.91-1.0525.547.45-2.0730.128.74232.0824.2710.42773.024.8625.91956.523.0723.29802.940.129.099.0934.395.82154.3667.5926.9828.1384.90-1.35-70.3515.105.7108.123.44-12.37-6.98
22Q1 (13)62.699.54-0.7123.77-7.374.5827.70-4.425.5221.98-4.774.973.86-36.0918.042.49-31.0214.220.11-26.6710.032.500.435.1453.23-13.013.1886.06-2.75-0.5814.2924.26.326.7559.42-2.94
21Q4 (12)57.23-9.551.5425.66-0.2326.7828.98-2.235.3423.08-3.231.676.0439.8131.33.6135.7121.550.1536.3615.3832.36-4.993.5261.19-21.913.2988.501.7920.5511.50-11.91-56.2416.78-30.89-15.47
21Q3 (11)63.271.82-0.2825.72-1.3821.2629.64226.79-4.1423.85757.91-7.274.32839.13-6.92.66682.35-7.320.110.00.034.06151.92-3.3878.3548.5328.9386.94-69.6327.0113.06107.01-58.1924.28-3.65-2.69
21Q2 (10)62.14-1.58-1.7426.0814.7410.419.07-65.45-64.512.78-86.72-86.310.46-85.93-85.110.34-84.4-82.830.1110.010.013.52-56.26-55.5452.752.25-22.09286.32230.77209.17-186.32-1486.41-2620.7425.20-8.56-16.78
21Q1 (9)63.1412.03-2.3522.7312.3-12.4126.25-4.58-11.3220.94-7.75-11.683.27-28.91-21.392.18-26.6-21.010.10-23.08-9.0930.91-1.12-7.9551.59-4.480.2586.5617.91-1.2513.44-48.878.8527.5638.840
20Q4 (8)56.36-11.17-12.1320.24-4.57-7.8727.51-11.03265.3422.70-11.741454.794.60-0.861669.232.973.481314.290.1318.188.3331.26-11.32182.3854.01-11.12-1.5373.417.25-74.7326.28-15.84113.819.85-20.44-9.15
20Q3 (7)63.450.33-3.5721.21-10.2-28.130.9220.97-13.0725.7226.7-10.64.6450.16-16.092.8744.95-19.610.1110.0-8.3335.2515.92-10.3160.77-10.2510.1568.45-26.08-17.4131.23322.5382.4724.95-17.610.89
20Q2 (6)63.24-2.2-1.2523.62-8.98-14.7925.56-13.65-16.5320.30-14.38-14.63.09-25.72-25.181.98-28.26-30.770.10-9.09-16.6730.41-9.44-11.7567.7131.5817.9492.615.652.427.39-40.13-22.8530.28032.81
20Q1 (5)64.660.81-2.5325.9518.12-15.6629.60293.09-12.2723.711523.97-12.324.161500.0-9.372.761214.29-17.610.11-8.33-8.3333.58203.34-10.6451.46-6.1843.8687.65-69.82-3.9112.35106.4840.670.00-100.0-100.0
19Q4 (4)64.14-2.520.021.97-25.530.07.53-78.830.01.46-94.930.00.26-95.30.00.21-94.120.00.120.00.011.07-71.830.054.85-0.580.0290.48250.460.0-190.48-1212.930.021.85-2.890.0
19Q3 (3)65.802.750.029.506.420.035.5716.170.028.7721.030.05.5333.90.03.5724.830.00.120.00.039.3014.050.055.17-3.90.082.89-8.330.017.1178.640.022.50-1.320.0
19Q2 (2)64.04-3.470.027.72-9.910.030.62-9.250.023.77-12.090.04.13-10.020.02.86-14.630.00.120.00.034.46-8.30.057.4160.50.090.42-0.880.09.589.160.022.801.510.0
19Q1 (1)66.340.00.030.770.00.033.740.00.027.040.00.04.590.00.03.350.00.00.120.00.037.580.00.035.770.00.091.220.00.08.780.00.022.460.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)59.700.0224.932.762.80-10.9625.78-7.3320.32-6.7517.56-4.4611.78-0.760.575.5630.08-5.8851.78-4.1596.6910.863.31-74.091.66-36.4719.76-7.01
2022 (9)59.69-2.224.26-3.543.14-1.7427.8216.0621.7920.1218.3832.3311.8732.180.5410.231.9613.7854.02-11.7287.22-16.9112.7802.6194.4221.25-6.63
2021 (8)61.03-1.0925.1510.893.20-1.4923.97-15.7818.14-21.7413.89-13.088.98-14.560.498.8928.09-13.9461.1913.29104.9731.84-4.8801.34-5.3622.76-7.18
2020 (7)61.70-5.2122.68-17.563.248.9628.465.6823.1814.0715.9810.5910.516.380.45-6.2532.646.3954.01-1.5379.62-22.0720.3001.42-2.3524.5210.75
2019 (6)65.09-1.3827.514.82.98-5.3626.93-34.8420.32-43.9114.45-38.229.88-37.90.4811.6330.68-32.3854.8531.72102.1660.76-2.1601.46-13.9122.14-4.77
2018 (5)66.000.7826.25-14.833.15-3.4941.335.6836.237.9923.393.5915.917.650.430.045.375.0241.64-25.0563.55-19.3636.4572.011.69023.257.99
2017 (4)65.49-3.6830.82-1.753.2621.4239.11-2.7433.550.5722.585.3214.785.120.432.3843.20-2.055.561.8178.810.9821.19-3.490.00021.53-6.15
2016 (3)67.99-0.7331.3726.92.69-11.5540.21-15.7933.36-14.4821.44-11.1814.06-10.160.427.6944.08-15.6754.57-0.7178.0450.7521.96-54.470.00022.94-4.1
2015 (2)68.497.8824.72117.83.04-6.7347.7556.439.0143.2124.1433.2215.6535.260.39-7.1452.2747.9154.96-7.1351.7739.3848.23-23.270.00023.92-9.97
2014 (1)63.49011.3503.2631.4730.53027.24018.12011.5700.42-6.6735.3415.5759.18-1.637.14-8.6762.865.940.00026.57-2.82

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