- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 21.85 | 8.17 | 11.31 | 1.57 | -1.26 | -7.65 | 0.98 | 15.29 | 38.03 | 0 | 0 | 0 | 7.19 | -8.71 | -17.03 | 4.49 | 6.59 | 24.0 | 0.00 | 0 | 0 | 868 | 0.0 | 0.0 |
| 23Q3 (19) | 20.2 | -0.1 | 9.72 | 1.59 | 2.58 | 6.0 | 0.85 | 4.94 | 7.59 | 0 | 0 | 0 | 7.87 | 2.68 | -3.39 | 4.21 | 5.04 | -1.94 | 0.00 | 0 | 0 | 868 | 0.0 | 13.61 |
| 23Q2 (18) | 20.22 | 0.8 | 20.79 | 1.55 | 3.33 | 17.42 | 0.81 | -5.81 | 17.39 | 0 | 0 | 0 | 7.67 | 2.52 | -2.79 | 4.01 | -6.56 | -2.81 | 0.00 | 0 | 0 | 868 | 0.0 | 13.61 |
| 23Q1 (17) | 20.06 | 2.19 | 17.45 | 1.5 | -11.76 | 11.94 | 0.86 | 21.13 | -3.37 | 0 | 0 | 0 | 7.48 | -13.66 | -4.69 | 4.29 | 18.53 | -17.73 | 0.00 | 0 | 0 | 868 | 0.0 | 13.61 |
| 22Q4 (16) | 19.63 | 6.63 | 9.79 | 1.7 | 13.33 | 13.33 | 0.71 | -10.13 | 12.7 | 0 | 0 | 0 | 8.66 | 6.29 | 3.23 | 3.62 | -15.71 | 2.65 | 0.00 | 0 | 0 | 868 | 13.61 | 13.61 |
| 22Q3 (15) | 18.41 | 9.98 | 16.81 | 1.5 | 13.64 | 28.21 | 0.79 | 14.49 | 12.86 | 0 | 0 | 0 | 8.15 | 3.33 | 9.75 | 4.29 | 4.11 | -3.39 | 0.00 | 0 | 0 | 764 | 0.0 | 0.92 |
| 22Q2 (14) | 16.74 | -1.99 | 5.95 | 1.32 | -1.49 | 4.76 | 0.69 | -22.47 | 16.95 | 0 | 0 | 0 | 7.89 | 0.51 | -1.12 | 4.12 | -20.9 | 10.38 | 0.00 | 0 | 0 | 764 | 0.0 | 0.92 |
| 22Q1 (13) | 17.08 | -4.47 | 4.85 | 1.34 | -10.67 | 15.52 | 0.89 | 41.27 | 27.14 | 0 | 0 | 0 | 7.85 | -6.48 | 10.17 | 5.21 | 47.89 | 21.26 | 0.00 | 0 | 0 | 764 | 0.0 | 0.92 |
| 21Q4 (12) | 17.88 | 13.45 | 7.07 | 1.5 | 28.21 | 10.29 | 0.63 | -10.0 | 3.28 | 0 | 0 | 0 | 8.39 | 13.0 | 3.02 | 3.52 | -20.67 | -3.54 | 0.00 | 0 | 0 | 764 | 0.92 | 0.92 |
| 21Q3 (11) | 15.76 | -0.25 | -6.52 | 1.17 | -7.14 | -7.87 | 0.7 | 18.64 | -11.39 | 0 | 0 | 0 | 7.42 | -6.91 | -1.44 | 4.44 | 18.95 | -5.21 | 0.00 | 0 | 0 | 757 | 0.0 | 25.33 |
| 21Q2 (10) | 15.8 | -3.01 | -0.38 | 1.26 | 8.62 | 5.0 | 0.59 | -15.71 | -6.35 | 0 | 0 | 0 | 7.97 | 11.99 | 5.4 | 3.73 | -13.1 | -5.99 | 0.00 | 0 | 0 | 757 | 0.0 | 25.33 |
| 21Q1 (9) | 16.29 | -2.46 | -6.06 | 1.16 | -14.71 | 3.57 | 0.7 | 14.75 | -7.89 | 0 | 0 | 0 | 7.12 | -12.56 | 10.25 | 4.30 | 17.64 | -1.96 | 0.00 | 0 | 0 | 757 | 0.0 | 18.28 |
| 20Q4 (8) | 16.7 | -0.95 | -2.0 | 1.36 | 7.09 | 7.94 | 0.61 | -22.78 | -20.78 | 0 | 0 | 0 | 8.14 | 8.11 | 10.13 | 3.65 | -22.05 | -19.17 | 0.00 | 0 | 0 | 757 | 25.33 | 18.28 |
| 20Q3 (7) | 16.86 | 6.31 | 4.79 | 1.27 | 5.83 | 24.51 | 0.79 | 25.4 | -4.82 | 0 | 0 | 0 | 7.53 | -0.44 | 18.82 | 4.69 | 17.96 | -9.17 | 0.00 | 0 | 0 | 604 | 0.0 | -5.62 |
| 20Q2 (6) | 15.86 | -8.54 | 2.52 | 1.2 | 7.14 | 0.84 | 0.63 | -17.11 | -16.0 | 0 | 0 | 0 | 7.57 | 17.14 | -1.64 | 3.97 | -9.37 | -18.07 | 0.00 | 0 | 0 | 604 | -5.62 | -5.62 |
| 20Q1 (5) | 17.34 | 1.76 | 8.51 | 1.12 | -11.11 | -3.45 | 0.76 | -1.3 | 10.14 | 0 | 0 | 0 | 6.46 | -12.65 | -11.02 | 4.38 | -3.01 | 1.51 | 0.00 | 0 | 0 | 640 | 0.0 | 0.0 |
| 19Q4 (4) | 17.04 | 5.9 | 0.0 | 1.26 | 23.53 | 0.0 | 0.77 | -7.23 | 0.0 | 0 | 0 | 0.0 | 7.39 | 16.64 | 0.0 | 4.52 | -12.4 | 0.0 | 0.00 | 0 | 0.0 | 640 | 0.0 | 0.0 |
| 19Q3 (3) | 16.09 | 4.01 | 0.0 | 1.02 | -14.29 | 0.0 | 0.83 | 10.67 | 0.0 | 0 | 0 | 0.0 | 6.34 | -17.59 | 0.0 | 5.16 | 6.4 | 0.0 | 0.00 | 0 | 0.0 | 640 | 0.0 | 0.0 |
| 19Q2 (2) | 15.47 | -3.19 | 0.0 | 1.19 | 2.59 | 0.0 | 0.75 | 8.7 | 0.0 | 0 | 0 | 0.0 | 7.69 | 5.97 | 0.0 | 4.85 | 12.28 | 0.0 | 0.00 | 0 | 0.0 | 640 | 0.0 | 0.0 |
| 19Q1 (1) | 15.98 | 0.0 | 0.0 | 1.16 | 0.0 | 0.0 | 0.69 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 7.26 | 0.0 | 0.0 | 4.32 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 640 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 82.33 | 14.55 | 6.23 | 6.5 | 3.51 | 13.96 | 0 | 0 | 7.57 | -7.03 | 4.26 | -0.52 | 0.00 | 0 | 868 | 0.0 |
| 2022 (9) | 71.87 | 9.34 | 5.85 | 14.93 | 3.08 | 18.01 | 0 | 0 | 8.14 | 5.11 | 4.29 | 7.93 | 0.00 | 0 | 868 | 13.61 |
| 2021 (8) | 65.73 | -1.53 | 5.09 | 2.62 | 2.61 | -6.45 | 0 | 0 | 7.74 | 4.21 | 3.97 | -5.0 | 0.00 | 0 | 764 | 0.92 |
| 2020 (7) | 66.75 | 3.38 | 4.96 | 6.9 | 2.79 | -8.22 | 0 | 0 | 7.43 | 3.41 | 4.18 | -11.22 | 0.00 | 0 | 757 | 25.33 |
| 2019 (6) | 64.57 | 1.77 | 4.64 | -5.31 | 3.04 | 17.37 | 0 | 0 | 7.19 | -6.95 | 4.71 | 15.34 | 0.00 | 0 | 604 | -5.62 |
| 2018 (5) | 63.45 | 4.1 | 4.9 | 1.24 | 2.59 | -4.07 | 0 | 0 | 7.72 | -2.75 | 4.08 | -7.85 | 0.00 | 0 | 640 | 4.58 |
| 2017 (4) | 60.95 | -1.79 | 4.84 | 2.54 | 2.7 | -21.74 | 0 | 0 | 7.94 | 4.41 | 4.43 | -20.31 | 0.00 | 0 | 612 | -2.08 |
| 2016 (3) | 62.06 | 0.05 | 4.72 | -5.79 | 3.45 | -9.92 | 0 | 0 | 7.61 | -5.83 | 5.56 | -9.97 | 0.00 | 0 | 625 | 3.14 |
| 2015 (2) | 62.03 | 6.82 | 5.01 | 4.59 | 3.83 | 7.58 | 0 | 0 | 8.08 | -2.08 | 6.17 | 0.72 | 0.00 | 0 | 606 | -12.68 |
| 2014 (1) | 58.07 | 1.15 | 4.79 | -3.82 | 3.56 | 2.01 | 0 | 0 | 8.25 | 0 | 6.13 | 0 | 0.00 | 0 | 694 | 1.02 |
