- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 121.96 | -7.25 | -10.33 | 6.17 | -0.32 | -11.86 | 11.02 | 1.19 | 9.11 | 3.87 | 4.03 | -3.01 | 5.06 | 7.47 | -1.7 | 9.04 | 9.11 | 21.68 | 3.17 | 12.17 | 8.17 | 15859 | 0.0 | 0.0 |
| 23Q3 (19) | 131.5 | 1.12 | -9.47 | 6.19 | -5.21 | -21.15 | 10.89 | 9.78 | 10.33 | 3.72 | -3.12 | 1.92 | 4.71 | -6.26 | -12.9 | 8.28 | 8.56 | 21.88 | 2.83 | -4.2 | 12.58 | 15859 | 0.0 | 24.18 |
| 23Q2 (18) | 130.04 | 2.38 | -6.87 | 6.53 | -0.91 | -11.28 | 9.92 | -4.52 | 10.47 | 3.84 | -1.79 | 13.61 | 5.02 | -3.21 | -4.73 | 7.63 | -6.74 | 18.61 | 2.95 | -4.07 | 21.99 | 15859 | 0.0 | 24.18 |
| 23Q1 (17) | 127.02 | -6.61 | 8.87 | 6.59 | -5.86 | 6.98 | 10.39 | 2.87 | -1.05 | 3.91 | -2.01 | 38.65 | 5.19 | 0.81 | -1.74 | 8.18 | 10.15 | -9.11 | 3.08 | 4.93 | 27.35 | 15859 | 0.0 | 24.18 |
| 22Q4 (16) | 136.01 | -6.37 | 70.03 | 7.0 | -10.83 | 149.11 | 10.1 | 2.33 | 89.14 | 3.99 | 9.32 | 64.88 | 5.15 | -4.76 | 46.51 | 7.43 | 9.29 | 11.24 | 2.93 | 16.75 | -3.03 | 15859 | 24.18 | 24.18 |
| 22Q3 (15) | 145.26 | 4.03 | 95.9 | 7.85 | 6.66 | 175.44 | 9.87 | 9.91 | 93.91 | 3.65 | 7.99 | 59.39 | 5.40 | 2.52 | 40.6 | 6.79 | 5.65 | -1.02 | 2.51 | 3.8 | -18.64 | 12771 | 0.0 | 24.57 |
| 22Q2 (14) | 139.63 | 19.68 | 99.02 | 7.36 | 19.48 | 165.7 | 8.98 | -14.48 | 101.8 | 3.38 | 19.86 | 73.33 | 5.27 | -0.17 | 33.51 | 6.43 | -28.54 | 1.4 | 2.42 | 0.15 | -12.91 | 12771 | 0.0 | 24.57 |
| 22Q1 (13) | 116.67 | 45.86 | 90.2 | 6.16 | 119.22 | 112.41 | 10.5 | 96.63 | 122.93 | 2.82 | 16.53 | 43.15 | 5.28 | 50.3 | 11.68 | 9.00 | 34.81 | 17.21 | 2.42 | -20.11 | -24.74 | 12771 | 0.0 | 24.57 |
| 21Q4 (12) | 79.99 | 7.88 | 27.64 | 2.81 | -1.4 | -4.1 | 5.34 | 4.91 | 34.51 | 2.42 | 5.68 | 44.91 | 3.51 | -8.6 | -24.86 | 6.68 | -2.75 | 5.38 | 3.03 | -2.04 | 13.53 | 12771 | 24.57 | 24.57 |
| 21Q3 (11) | 74.15 | 5.69 | 22.58 | 2.85 | 2.89 | 10.04 | 5.09 | 14.38 | 24.45 | 2.29 | 17.44 | 31.61 | 3.84 | -2.65 | -10.23 | 6.86 | 8.23 | 1.52 | 3.09 | 11.12 | 7.36 | 10252 | 0.0 | 3.43 |
| 21Q2 (10) | 70.16 | 14.38 | 33.16 | 2.77 | -4.48 | 34.47 | 4.45 | -5.52 | 3.97 | 1.95 | -1.02 | 21.12 | 3.95 | -16.49 | 0.98 | 6.34 | -17.4 | -21.92 | 2.78 | -13.46 | -9.04 | 10252 | 0.0 | 3.43 |
| 21Q1 (9) | 61.34 | -2.12 | 23.84 | 2.9 | -1.02 | 41.46 | 4.71 | 18.64 | 8.53 | 1.97 | 17.96 | 32.21 | 4.73 | 1.12 | 14.23 | 7.68 | 21.21 | -12.37 | 3.21 | 20.52 | 6.76 | 10252 | 0.0 | 18.89 |
| 20Q4 (8) | 62.67 | 3.6 | 7.07 | 2.93 | 13.13 | 14.9 | 3.97 | -2.93 | 2.85 | 1.67 | -4.02 | 6.37 | 4.68 | 9.19 | 7.31 | 6.33 | -6.31 | -3.94 | 2.66 | -7.36 | -0.66 | 10252 | 3.43 | 18.89 |
| 20Q3 (7) | 60.49 | 14.8 | 4.94 | 2.59 | 25.73 | -2.63 | 4.09 | -4.44 | -4.88 | 1.74 | 8.07 | 5.45 | 4.28 | 9.52 | -7.22 | 6.76 | -16.76 | -9.37 | 2.88 | -5.86 | 0.49 | 9912 | 0.0 | 14.95 |
| 20Q2 (6) | 52.69 | 6.38 | -12.08 | 2.06 | 0.49 | -17.27 | 4.28 | -1.38 | 10.31 | 1.61 | 8.05 | 27.78 | 3.91 | -5.54 | -5.9 | 8.12 | -7.3 | 25.47 | 3.06 | 1.57 | 45.34 | 9912 | 14.95 | 14.95 |
| 20Q1 (5) | 49.53 | -15.38 | -9.65 | 2.05 | -19.61 | -14.58 | 4.34 | 12.44 | 1.4 | 1.49 | -5.1 | 15.5 | 4.14 | -5.0 | -5.46 | 8.76 | 32.87 | 12.23 | 3.01 | 12.15 | 27.84 | 8623 | 0.0 | 0.0 |
| 19Q4 (4) | 58.53 | 1.54 | 0.0 | 2.55 | -4.14 | 0.0 | 3.86 | -10.23 | 0.0 | 1.57 | -4.85 | 0.0 | 4.36 | -5.59 | 0.0 | 6.59 | -11.6 | 0.0 | 2.68 | -6.3 | 0.0 | 8623 | 0.0 | 0.0 |
| 19Q3 (3) | 57.64 | -3.82 | 0.0 | 2.66 | 6.83 | 0.0 | 4.3 | 10.82 | 0.0 | 1.65 | 30.95 | 0.0 | 4.61 | 11.07 | 0.0 | 7.46 | 15.23 | 0.0 | 2.86 | 36.16 | 0.0 | 8623 | 0.0 | 0.0 |
| 19Q2 (2) | 59.93 | 9.32 | 0.0 | 2.49 | 3.75 | 0.0 | 3.88 | -9.35 | 0.0 | 1.26 | -2.33 | 0.0 | 4.15 | -5.1 | 0.0 | 6.47 | -17.08 | 0.0 | 2.10 | -10.65 | 0.0 | 8623 | 0.0 | 0.0 |
| 19Q1 (1) | 54.82 | 0.0 | 0.0 | 2.4 | 0.0 | 0.0 | 4.28 | 0.0 | 0.0 | 1.29 | 0.0 | 0.0 | 4.38 | 0.0 | 0.0 | 7.81 | 0.0 | 0.0 | 2.35 | 0.0 | 0.0 | 8623 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 510.52 | -5.03 | 25.47 | -10.22 | 42.21 | 6.97 | 15.34 | 10.84 | 4.99 | -5.47 | 8.27 | 12.64 | 3.00 | 16.71 | 15859 | 0.0 |
| 2022 (9) | 537.57 | 88.2 | 28.37 | 150.4 | 39.46 | 101.43 | 13.84 | 60.37 | 5.28 | 33.05 | 7.34 | 7.03 | 2.57 | -14.79 | 15859 | 24.18 |
| 2021 (8) | 285.64 | 26.74 | 11.33 | 17.9 | 19.59 | 17.45 | 8.63 | 32.57 | 3.97 | -6.97 | 6.86 | -7.33 | 3.02 | 4.6 | 12771 | 24.57 |
| 2020 (7) | 225.38 | -2.4 | 9.61 | -4.85 | 16.68 | 2.21 | 6.51 | 13.02 | 4.26 | -2.51 | 7.40 | 4.72 | 2.89 | 15.8 | 10252 | 3.43 |
| 2019 (6) | 230.92 | 7.95 | 10.1 | 14.38 | 16.32 | 11.02 | 5.76 | 26.87 | 4.37 | 5.96 | 7.07 | 2.85 | 2.49 | 17.53 | 9912 | 14.95 |
| 2018 (5) | 213.92 | 37.14 | 8.83 | 27.23 | 14.7 | 24.58 | 4.54 | 18.54 | 4.13 | -7.22 | 6.87 | -9.16 | 2.12 | -13.56 | 8623 | 1.33 |
| 2017 (4) | 155.99 | 69.41 | 6.94 | 62.91 | 11.8 | 10.38 | 3.83 | 65.8 | 4.45 | -3.83 | 7.56 | -34.84 | 2.46 | -2.13 | 8510 | 62.72 |
| 2016 (3) | 92.08 | 9.4 | 4.26 | -0.23 | 10.69 | 34.13 | 2.31 | 0.43 | 4.63 | -8.8 | 11.61 | 22.61 | 2.51 | -8.19 | 5230 | 2.55 |
| 2015 (2) | 84.17 | 12.5 | 4.27 | 5.43 | 7.97 | 14.02 | 2.3 | 15.0 | 5.07 | -6.28 | 9.47 | 1.35 | 2.73 | 2.23 | 5100 | -4.08 |
| 2014 (1) | 74.82 | 5.2 | 4.05 | 1.0 | 6.99 | 12.2 | 2.0 | 27.39 | 5.41 | 0 | 9.34 | 0 | 2.67 | 0 | 5317 | -4.46 |
