玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)00-100.00.020.0-83.330.111.11-16.67000400.000.0466.67300.000.0325.00.0000000
23Q3 (19)0-100.0-100.00.02-87.5-50.00.09-25.0-74.29000400.000.01500.0300.000.037.140.0000000
23Q2 (18)0.04-77.78-73.330.166.67166.670.12-33.33-64.71000400.00380.0900.0300.00200.032.350.0000000
23Q1 (17)0.185.88-58.140.1525.025.00.1850.0-52.6300083.3318.06198.61100.0041.6713.160.0000000
22Q4 (16)0.176.25-74.240.12200.0-33.330.12-65.71-57.1400070.59182.35158.8270.59-67.7366.390.0000000
22Q3 (15)0.166.67-80.950.04-33.33-77.780.352.9466.6700025.00-37.516.67218.75-3.49775.00.0000000
22Q2 (14)0.15-65.12-81.930.06-50.0-71.430.34-10.53142.8600040.0043.3358.1226.67156.491243.810.0000000
22Q1 (13)0.43-34.85-60.910.12-33.33-61.290.3835.7122.5800027.912.33-0.9888.37108.31213.580.0000000
21Q4 (12)0.66-21.43-64.890.180.080.00.2833.33-59.4200027.2727.27412.7342.4269.715.590.0000000
21Q3 (11)0.841.2-64.410.18-14.29-41.940.2150.0-34.3800021.43-15.3163.1325.0048.2184.380.0000000
21Q2 (10)0.83-24.55-59.90.21-32.2610.530.14-54.847.6900025.30-10.22175.6516.87-40.15168.580.0000000
21Q1 (9)1.1-41.49-34.130.31210.0-11.430.31-55.07-13.8900028.18429.8234.4728.18-23.2130.730.0000000
20Q4 (8)1.88-20.34-53.230.1-67.74-81.820.69115.62122.580005.32-59.51-61.1236.70170.68375.940.000000-100.0
20Q3 (7)2.3614.01615.150.3163.161450.00.32146.15255.5600013.1443.11116.7413.56115.91-50.280.000000-100.0
20Q2 (6)2.0723.951117.650.19-45.71850.00.13-63.8944.440009.18-56.2-21.986.28-70.87-88.140.000000-100.0
20Q1 (5)1.67-58.46659.090.35-36.361066.670.3616.13350.000020.9653.1853.6921.56179.54-40.720.00000-100.0-100.0
19Q4 (4)4.021118.180.00.552650.00.00.31244.440.0000.013.68125.750.07.71-71.720.00.0000.0650.00.0
19Q3 (3)0.3394.120.00.020.00.00.090.00.0000.06.06-48.480.027.27-48.480.00.0000.0650.00.0
19Q2 (2)0.17-22.730.00.02-33.330.00.0912.50.0000.011.76-13.730.052.9445.590.00.0000.0650.00.0
19Q1 (1)0.220.00.00.030.00.00.080.00.000.00.013.640.00.036.360.00.00.000.00.0650.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)0.23-74.730.343.030.49-58.4700147.83307.64213.0464.30.00000
2022 (9)0.91-73.470.33-62.51.1825.530036.2641.35129.67373.160.00000
2021 (8)3.43-57.020.88-6.380.94-36.910025.66117.827.4146.770.00000
2020 (7)7.9868.350.9451.611.49166.070011.78-9.9418.6758.040.00000
2019 (6)4.741085.00.62785.710.5669.70013.08-25.2611.81-85.680.000650.0
2018 (5)0.4-34.430.0716.670.3317.860017.5077.9282.5079.730.000650.0
2017 (4)0.61-46.490.06-64.710.28-31.710.04-60.09.84-34.0445.9027.636.56-25.25650.0
2016 (3)1.14-2.560.1741.670.41-6.820.1100.014.9145.3935.96-4.378.77105.26650.0
2015 (2)1.17-35.710.1233.330.44158.820.05-44.4410.26107.4137.61302.614.27-13.58650.0
2014 (1)1.82-50.540.09-25.00.17-5.560.09-35.714.9509.3404.95065-20.73

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