玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)31.647.840.0310.56149.65-17.881.15-89.89-88.35-0.04-100.45-100.63-0.01-100.62-100.550.13-87.74-88.790.1330.0-18.754.53-70.85-64.1369.111.84-9.14980.002595.0660.79-880.00-1534.07-2784.4416.61-26.31-0.18
23Q3 (19)29.34-9.42-5.394.23-57.14-36.111.37-28.49-33.638.93-28.04-30.021.61-36.86-45.611.06-33.33-41.760.10-16.67-23.0815.54-20.84-24.667.86-11.05-5.9636.36-40.8-5.4561.3665.21-0.2822.5414.5321.64
23Q2 (18)32.39-13.6712.399.87-12.3460.7515.9046.41184.4412.4133.15173.352.5550.89150.01.5945.87130.430.1220.0-7.6919.6330.0118.676.292.693.9461.43-40.0-43.337.14880.0545.7119.68-12.461.23
23Q1 (17)37.5218.6236.1411.26-12.441562.3410.8610.03110.479.3246.54128.991.69-7.14116.671.09-6.03109.620.10-37.50.015.1019.5654.7174.29-2.331.32102.38-20.52680.16-4.7684.39-104.2622.4835.1-7.64
22Q4 (16)31.632.03.012.8694.26114.699.87-42.3861.276.36-50.1633.891.82-38.5133.821.16-36.2648.720.1623.0814.2912.63-38.7232.6776.065.4-28.27128.81234.9233.77-30.51-149.58-923.7316.64-10.2-17.09
22Q3 (15)31.017.635.836.627.822106.6717.13206.4415472.7312.76181.0614277.782.96190.214900.01.82163.771922.220.130.08.3320.61129.51401.4672.16-1.69-32.7438.46-64.5061.54838.46018.53-4.68-7.12
22Q2 (14)28.824.571.666.14897.462.865.598.33179.54.5411.5582.331.0230.7754.550.6932.6960.470.1330.00.08.98-7.9928.8473.400.11-28.17108.33713.89-42.22-8.33-107.4690.4819.44-20.13-3.71
22Q1 (13)27.56-10.264.71-0.77-112.8578.95.16-15.69254.954.07-14.32234.770.78-42.65227.870.52-33.33373.680.10-28.570.09.762.52194.8673.32-30.86-29.42-17.65-118.33-116.04111.762917.651217.6524.3421.28-9.18
21Q4 (12)30.7134.5212.335.991896.67258.686.125463.64466.674.755377.782694.121.366900.02620.00.78766.67457.140.1416.677.699.52131.6370.0106.04-1.160.9996.300-44.973.700107.4120.070.6-4.97
21Q3 (11)22.83-19.47-21.280.30-92.04-91.480.11-94.5-98.42-0.09-103.61-101.64-0.02-103.03-101.320.09-79.07-88.890.12-7.690.04.11-41.03-66.85107.284.99-11.130.00-100.0-100.00.00100.0-100.019.95-1.19-10.46
21Q2 (10)28.357.713.353.77203.29-43.142.00160.06-48.192.49182.45-32.880.66208.2-46.340.43326.32-39.440.1330.0-13.336.97110.57-15.21102.18-1.64-26.84187.5070.459.91-87.50-775.0-23.9620.19-24.660
21Q1 (9)26.32-3.73-9.37-3.65-318.5621.67-3.33-408.3367.35-3.02-1876.4770.79-0.61-1320.072.27-0.19-235.7180.810.10-23.08-9.093.31-40.89185.09103.88-1.076.28110.00-37.14145.38-10.0080.0-118.1226.8026.890
20Q4 (8)27.34-5.72-5.981.67-52.56-51.171.08-84.51163.160.17-96.9116.040.05-96.71114.290.14-82.72380.00.138.33-23.535.60-54.84122.22105.00-13.0214.22175.00250.0181.67-50.00-200.0-115.9121.12-5.21-4.99
20Q3 (7)29.005.72-1.793.52-46.91-5.636.9780.57444.535.4847.71186.911.5223.58157.630.8114.0888.370.12-20.0-25.012.4050.85114.9120.72-13.5634.3650.00-70.69-84.3850.00170.83125.022.2803.63
20Q2 (6)27.43-5.54-13.096.63242.2734.483.86137.84-37.843.71135.88-37.231.23155.91-30.510.71171.72-31.730.1536.36-6.258.22311.31-22.96139.6642.8944.4170.59280.54113.24-70.59-227.94-452.940.000-100.0
20Q1 (5)29.04-0.14-16.09-4.66-236.26-200.43-10.20-496.49-313.84-10.34-875.47-345.02-2.20-528.57-303.7-0.99-1880.0-241.430.11-35.29-21.43-3.89-254.37-138.7897.746.329.6744.83120.92-55.1755.17-82.4500.00-100.0-100.0
19Q4 (4)29.08-1.520.03.42-8.310.0-1.71-233.590.0-1.06-155.50.0-0.35-159.320.0-0.05-111.630.00.176.250.02.52-56.330.091.932.310.0-214.29-166.960.0314.29257.140.022.233.40.0
19Q3 (3)29.53-6.430.03.73-24.340.01.28-79.390.01.91-67.680.00.59-66.670.00.43-58.650.00.160.00.05.77-45.920.089.85-7.10.0320.00300.00.0-200.00-1100.00.021.50-4.060.0
19Q2 (2)31.56-8.810.04.936.250.06.2130.190.05.9140.050.01.7763.890.01.0448.570.00.1614.290.010.676.380.096.728.530.080.00-20.00.020.0000.022.41-12.670.0
19Q1 (1)34.610.00.04.640.00.04.770.00.04.220.00.01.080.00.00.700.00.00.140.00.010.030.00.089.120.00.0100.000.00.00.000.00.025.660.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)32.668.619.0825.942.097.789.60-2.547.444.25.87-16.863.92-5.770.46-11.5413.460.9869.11-9.1495.0029.355.62-78.820.94-6.7920.134.95
2022 (9)30.0710.157.21243.331.94-30.189.85486.317.14402.827.06397.184.16268.140.528.3313.33111.5976.06-28.2773.45-42.6226.5501.00-15.6919.18-10.46
2021 (8)27.30-2.852.10-12.132.78-8.641.6834.41.42153.571.42136.671.1329.890.48-11.116.30-0.94106.040.99128.00-32.44-24.0001.19-25.9321.42-2.9
2020 (7)28.10-9.352.39-42.273.0510.51.25-48.980.56-78.460.60-80.830.87-60.270.54-15.626.36-8.49105.0014.22189.4711.96-89.4701.61-26.4322.06-3.29
2019 (6)31.00-2.554.1402.76107.642.4553.122.6057.583.1377.842.1958.70.6414.296.9548.591.937.94169.230-69.2302.19-6.3222.81-7.91
2018 (5)31.813.25-0.3801.33-7.541.60-80.771.65-82.051.76-83.961.38-76.850.56-6.674.68-58.5585.17-11.47-21.740121.74-33.642.33024.77-9.17
2017 (4)30.81-26.17-6.9201.44-3.548.32188.899.19371.2810.97338.85.96231.110.60-10.4511.2998.0796.20-8.88-83.460183.4600.00027.27-2.54
2016 (3)41.736.375.11523.171.49-6.992.88-14.791.95-28.832.50-30.941.80-27.710.67-11.845.70-3.72105.5837.46175.56616.85-75.5600.00027.98-1.96
2015 (2)39.232.060.82-85.061.6029.653.38-54.262.74-55.233.62-65.492.49-61.630.76-24.755.92-37.0276.8110.9324.49-66.9475.51191.250.00028.5413.75
2014 (1)38.4405.4901.23-6.837.3906.12010.4906.4901.01-8.189.405.7469.24-3.2374.07-13.2625.9364.810.00025.093.12

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