玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)38.466.01-12.591.5919.55-13.110.93-5.16.90004.1312.77-0.62.42-10.4822.290.0000000
23Q3 (19)36.28-0.3-13.71.33-8.28-23.120.9818.0713.950003.67-8.0-10.922.7018.4332.050.0000000
23Q2 (18)36.39-3.3-10.151.45-5.84-8.230.83-1.190.00003.98-2.642.142.282.1811.290.0000000
23Q1 (17)37.63-14.480.671.54-15.852.670.84-3.4518.310004.09-1.61.982.2312.917.520.0000000
22Q4 (16)44.04.6638.411.835.788.280.871.166.10004.161.07-21.761.98-3.34-23.340.0000000
22Q3 (15)42.043.832.371.739.4966.350.863.6126.470004.125.4825.672.05-0.18-4.460.0000000
22Q2 (14)40.58.3541.761.585.3375.560.8316.936.070003.90-2.7823.842.057.9-4.010.0000000
22Q1 (13)37.3817.5826.541.5-11.2450.00.71-13.4112.70004.01-24.5218.541.90-26.36-10.940.0000000
21Q4 (12)31.790.097.651.6962.5128.380.8220.5951.850005.3262.35112.142.5820.4741.060.0000000
21Q3 (11)31.7611.177.411.0415.5611.830.6811.4815.250003.273.954.122.140.287.310.0000000
21Q2 (10)28.57-3.28-7.660.9-10.0-7.220.61-3.170.00003.15-6.940.482.140.118.30.0000000
21Q1 (9)29.540.030.751.035.1420.480.6316.6716.670003.3935.0919.582.1316.6315.80.0000000
20Q4 (8)29.53-0.147.930.74-20.43-28.850.54-8.471.890002.51-20.32-34.071.83-8.35-5.60.0000000
20Q3 (7)29.57-4.4323.210.93-4.126.90.59-3.285.360003.150.32-13.242.001.2-14.490.0000000
20Q2 (6)30.945.538.30.9716.87-1.020.6112.965.170003.1410.75-8.61.977.05-2.880.0000000
20Q1 (5)29.327.16-19.520.83-20.19-34.650.541.890.00002.83-25.53-18.81.84-4.9224.250.0000000
19Q4 (4)27.3614.00.01.0419.540.00.53-5.360.0000.03.804.860.01.94-16.980.00.0000.0000.0
19Q3 (3)24.0-16.00.00.87-11.220.00.56-3.450.0000.03.625.680.02.3314.940.00.0000.0000.0
19Q2 (2)28.57-21.580.00.98-22.830.00.587.410.0000.03.43-1.610.02.0336.960.00.0000.0000.0
19Q1 (1)36.430.00.01.270.00.00.540.00.000.00.03.490.00.01.480.00.00.000.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)148.76-9.255.91-10.993.589.48003.97-1.922.4120.640.00000
2022 (9)163.9334.746.6443.413.2719.34004.056.431.99-11.430.00000
2021 (8)121.661.944.6333.052.7420.18003.8130.522.2517.890.00000
2020 (7)119.352.573.48-16.352.283.17002.92-18.441.910.580.00000
2019 (6)116.36-28.874.16-24.642.21-4.74003.585.951.9033.920.00000
2018 (5)163.5828.675.5231.432.323.11003.372.141.42-19.860.00010230.0
2017 (4)127.1317.784.2111.062.2510.29003.3079.21.77-6.350.00010230.0
2016 (3)107.942.921.99-1.02.0410.87001.84-3.81.897.730.00010230.0
2015 (2)104.88-5.912.0128.851.849.52001.9236.941.7516.410.00010230.0
2014 (1)111.4713.021.5626.831.685.0001.4001.5100.00010230.0

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