- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.33 | 13.66 | -18.82 | 0.21 | 40.0 | 23.53 | 0.16 | -15.79 | -27.27 | 0 | 0 | 0 | 9.01 | 23.18 | 52.16 | 6.87 | -25.91 | -10.42 | 0.00 | 0 | 0 | 415 | 0.0 | 0.0 |
| 23Q3 (19) | 2.05 | 7.89 | -21.76 | 0.15 | 0.0 | 7.14 | 0.19 | 5.56 | 0.0 | 0 | 0 | 0 | 7.32 | -7.32 | 36.93 | 9.27 | -2.17 | 27.8 | 0.00 | 0 | 0 | 415 | 0.0 | 1704.35 |
| 23Q2 (18) | 1.9 | -9.09 | -10.38 | 0.15 | 7.14 | 7.14 | 0.18 | 0.0 | 0.0 | 0 | 0 | 0 | 7.89 | 17.86 | 19.55 | 9.47 | 10.0 | 11.58 | 0.00 | 0 | 0 | 415 | 0.0 | 1704.35 |
| 23Q1 (17) | 2.09 | -27.18 | -13.64 | 0.14 | -17.65 | 27.27 | 0.18 | -18.18 | -14.29 | 0 | 0 | 0 | 6.70 | 13.09 | 47.37 | 8.61 | 12.35 | -0.75 | 0.00 | 0 | 0 | 415 | 0.0 | 1704.35 |
| 22Q4 (16) | 2.87 | 9.54 | -23.67 | 0.17 | 21.43 | -22.73 | 0.22 | 15.79 | -4.35 | 0 | 0 | 0 | 5.92 | 10.85 | 1.24 | 7.67 | 5.7 | 25.31 | 0.00 | 0 | 0 | 415 | 1704.35 | 1704.35 |
| 22Q3 (15) | 2.62 | 23.58 | -18.63 | 0.14 | 0.0 | -22.22 | 0.19 | 5.56 | 11.76 | 0 | 0 | 0 | 5.34 | -19.08 | -4.41 | 7.25 | -14.59 | 37.36 | 0.00 | 0 | 0 | 23 | 0.0 | -93.68 |
| 22Q2 (14) | 2.12 | -12.4 | -19.08 | 0.14 | 27.27 | -22.22 | 0.18 | -14.29 | 12.5 | 0 | 0 | 0 | 6.60 | 45.28 | -3.88 | 8.49 | -2.16 | 39.03 | 0.00 | 0 | 0 | 23 | 0.0 | -93.68 |
| 22Q1 (13) | 2.42 | -35.64 | 11.01 | 0.11 | -50.0 | -38.89 | 0.21 | -8.7 | 31.25 | 0 | 0 | 0 | 4.55 | -22.31 | -44.95 | 8.68 | 41.86 | 18.23 | 0.00 | 0 | 0 | 23 | 0.0 | -93.68 |
| 21Q4 (12) | 3.76 | 16.77 | -3.34 | 0.22 | 22.22 | 10.0 | 0.23 | 35.29 | 27.78 | 0 | 0 | 0 | 5.85 | 4.67 | 13.8 | 6.12 | 15.86 | 32.2 | 0.00 | 0 | 0 | 23 | -93.68 | -93.68 |
| 21Q3 (11) | 3.22 | 22.9 | 2.22 | 0.18 | 0.0 | -5.26 | 0.17 | 6.25 | 6.25 | 0 | 0 | 0 | 5.59 | -18.63 | -7.32 | 5.28 | -13.55 | 3.94 | 0.00 | 0 | 0 | 364 | 0.0 | 65.45 |
| 21Q2 (10) | 2.62 | 20.18 | -4.03 | 0.18 | 0.0 | 5.88 | 0.16 | 0.0 | 6.67 | 0 | 0 | 0 | 6.87 | -16.79 | 10.33 | 6.11 | -16.79 | 11.15 | 0.00 | 0 | 0 | 364 | 0.0 | 65.45 |
| 21Q1 (9) | 2.18 | -43.96 | 66.41 | 0.18 | -10.0 | 38.46 | 0.16 | -11.11 | 6.67 | 0 | 0 | 0 | 8.26 | 60.6 | -16.8 | 7.34 | 58.61 | -35.9 | 0.00 | 0 | 0 | 364 | 0.0 | 65.45 |
| 20Q4 (8) | 3.89 | 23.49 | 72.89 | 0.2 | 5.26 | 33.33 | 0.18 | 12.5 | 20.0 | 0 | 0 | 0 | 5.14 | -14.76 | -22.88 | 4.63 | -8.9 | -30.59 | 0.00 | 0 | 0 | 364 | 65.45 | 65.45 |
| 20Q3 (7) | 3.15 | 15.38 | 47.89 | 0.19 | 11.76 | 26.67 | 0.16 | 6.67 | 0.0 | 0 | 0 | 0 | 6.03 | -3.14 | -14.35 | 5.08 | -7.56 | -32.38 | 0.00 | 0 | 0 | 220 | 0.0 | 0.0 |
| 20Q2 (6) | 2.73 | 108.4 | 24.09 | 0.17 | 30.77 | 6.25 | 0.15 | 0.0 | -11.76 | 0 | 0 | 0 | 6.23 | -37.25 | -14.38 | 5.49 | -52.01 | -28.89 | 0.00 | 0 | 0 | 220 | 0.0 | 0.0 |
| 20Q1 (5) | 1.31 | -41.78 | -27.22 | 0.13 | -13.33 | -7.14 | 0.15 | 0.0 | -11.76 | 0 | 0 | 0 | 9.92 | 48.85 | 27.59 | 11.45 | 71.76 | 21.24 | 0.00 | 0 | 0 | 220 | 0.0 | 0.0 |
| 19Q4 (4) | 2.25 | 5.63 | 0.0 | 0.15 | 0.0 | 0.0 | 0.15 | -6.25 | 0.0 | 0 | 0 | 0.0 | 6.67 | -5.33 | 0.0 | 6.67 | -11.25 | 0.0 | 0.00 | 0 | 0.0 | 220 | 0.0 | 0.0 |
| 19Q3 (3) | 2.13 | -3.18 | 0.0 | 0.15 | -6.25 | 0.0 | 0.16 | -5.88 | 0.0 | 0 | 0 | 0.0 | 7.04 | -3.17 | 0.0 | 7.51 | -2.79 | 0.0 | 0.00 | 0 | 0.0 | 220 | 0.0 | 0.0 |
| 19Q2 (2) | 2.2 | 22.22 | 0.0 | 0.16 | 14.29 | 0.0 | 0.17 | 0.0 | 0.0 | 0 | 0 | 0.0 | 7.27 | -6.49 | 0.0 | 7.73 | -18.18 | 0.0 | 0.00 | 0 | 0.0 | 220 | 0.0 | 0.0 |
| 19Q1 (1) | 1.8 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 7.78 | 0.0 | 0.0 | 9.44 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 220 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 8.36 | -16.73 | 0.65 | 16.07 | 0.71 | -10.13 | 0 | 0 | 7.78 | 39.4 | 8.49 | 7.93 | 0.00 | 0 | 415 | 0.0 |
| 2022 (9) | 10.04 | -14.77 | 0.56 | -26.32 | 0.79 | 11.27 | 0 | 0 | 5.58 | -13.55 | 7.87 | 30.55 | 0.00 | 0 | 415 | 1704.35 |
| 2021 (8) | 11.78 | 6.41 | 0.76 | 11.76 | 0.71 | 10.94 | 0 | 0 | 6.45 | 5.03 | 6.03 | 4.25 | 0.00 | 0 | 23 | -93.68 |
| 2020 (7) | 11.07 | 32.1 | 0.68 | 13.33 | 0.64 | -3.03 | 0 | 0 | 6.14 | -14.21 | 5.78 | -26.59 | 0.00 | 0 | 364 | 65.45 |
| 2019 (6) | 8.38 | -3.46 | 0.6 | 9.09 | 0.66 | 0.0 | 0 | 0 | 7.16 | 13.0 | 7.88 | 3.58 | 0.00 | 0 | 220 | 0.0 |
| 2018 (5) | 8.68 | -1.81 | 0.55 | 0.0 | 0.66 | -52.17 | 0 | 0 | 6.34 | 1.84 | 7.60 | -51.29 | 0.00 | 0 | 220 | 0.0 |
| 2017 (4) | 8.84 | 36.84 | 0.55 | 37.5 | 1.38 | 91.67 | 0 | 0 | 6.22 | 0.48 | 15.61 | 40.06 | 0.00 | 0 | 220 | -13.04 |
| 2016 (3) | 6.46 | 20.07 | 0.4 | 14.29 | 0.72 | 16.13 | 0 | 0 | 6.19 | -4.82 | 11.15 | -3.29 | 0.00 | 0 | 253 | 0.0 |
| 2015 (2) | 5.38 | -36.85 | 0.35 | -12.5 | 0.62 | -52.67 | 0.04 | 100.0 | 6.51 | 38.57 | 11.52 | -25.05 | 0.74 | 216.73 | 253 | -48.37 |
| 2014 (1) | 8.52 | 7.58 | 0.4 | 29.03 | 1.31 | 29.7 | 0.02 | 0.0 | 4.69 | 0 | 15.38 | 0 | 0.23 | 0 | 490 | -45.13 |
