玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)40.603.76179.23-145.93-2015.09-2053.55-146.81-1255.98-1415.5-139.86-1084.93-1602.26-4.17-262.26-228.7-3.14-268.82-261.030.02-84.62-90.48-125.35-879.06-1040.3633.004.07-45.3799.0565.0847.760.95-97.62-97.11181.08568.19708.39
23Q3 (19)39.13356.069.927.62127.0124.1212.70157.94-48.3714.20162.45-37.722.57171.39-45.671.86176.86-29.280.1318.1818.1816.09188.85-43.2731.71-31.42-58.1460.00-53.09331.2540.00237.6-54.027.10-15.39-1.6
23Q2 (18)8.58-74.28-57.04-28.22-12927.2757.75-21.92-1612.559.25-22.74-240.4252.11-3.60-344.44-2.56-2.42-374.51-28.720.1137.5175.0-18.11-489.4658.8946.24-6.57-46.56127.91611.632.78-29.07-123.26-18.9232.03-26.04-56.58
23Q1 (17)33.36129.44-24.660.22-97.05102.07-1.28-111.4767.35-6.68-171.75-1071.93-0.81-125.0-1057.14-0.51-126.15-2450.00.08-61.914.294.65-65.12165.7149.49-18.08-40.62-25.00-137.3-109.17125.00279.17172.3743.3193.35-8.26
22Q4 (16)14.54-59.16-58.417.47119.71475.3811.16-54.63299.299.31-59.17228.063.24-31.5384.211.95-25.86391.040.2190.91133.3313.33-53.01065.9460.41-20.25-15.9567.03381.891.5232.97-62.09-49.2822.40-18.66-46.76
22Q3 (15)35.6078.2714.883.40105.09114.1624.60145.73251.6622.80148.02211.554.73234.76346.352.63239.89319.170.11175.083.3328.36164.38398.5375.75-12.4621.4713.91-88.82-90.5586.96455.73284.1427.54-62.67-53.39
22Q2 (14)19.97-54.9-37.22-66.79-527.14-570.35-53.79-1272.19-471.22-47.48-8229.82-505.81-3.51-4914.29-244.44-1.88-9300.0-221.290.04-42.86-69.23-44.05-2617.14-352.8786.533.8352.15124.44-54.3728.05-24.4485.85-1835.5673.7756.26167.09
22Q1 (13)44.2826.6615.07-10.65-435.18-310.06-3.9230.0-165.33-0.5792.16-107.43-0.0793.86-105.3-0.0297.01-102.380.07-22.22-36.361.75226.81-81.3283.3415.9643.02272.73679.22227.27-172.73-365.73-1136.3647.2112.2242.24
21Q4 (12)34.9612.8158.33-1.9991.7181.35-5.6065.4748.05-7.2764.4311.77-1.1440.6338.38-0.6744.1743.70.0950.0-40.0-1.3885.4782.2671.8715.2524.1335.00-76.23-65.065.00237.653475.042.07-28.849.45
21Q3 (11)30.99-2.58-20.7-24.01-269.08-364.41-16.22-211.94-106.62-20.44-274.7-157.76-1.92-179.01-31.51-1.20-177.42-26.320.06-53.85-50.0-9.50-154.54-126.1962.369.6522.44147.2251.49127.53-47.22-3452.78-233.859.09113.9494.57
21Q2 (10)31.81-17.333.2114.20180.0835.3714.49141.525.8911.7052.544.652.4384.09-23.581.5584.52-27.910.1318.18-31.5817.4285.9123.2856.87-2.412.1597.1816.627.041.41-91.55-84.7127.62-16.780
21Q1 (9)38.4874.2848.065.07147.52137.896.00155.66146.887.67193.08169.541.32171.35191.030.84170.59191.30.11-26.6722.229.37220.44235.9958.270.6411.6583.33-16.67-20.7316.67816.67425.033.1917.9-18.25
20Q4 (8)22.08-43.5103.69-10.67-106.3850.56-10.78-37.3263.78-8.24-3.9177.72-1.85-26.7167.14-1.19-25.2668.520.1525.050.0-7.78-85.2464.3657.9013.6914.13100.0054.5537.51.82-94.85-93.3328.15-7.31-8.1
20Q3 (7)39.0826.8116.99-5.17-149.2986.16-7.85-168.278.15-7.93-170.9378.89-1.46-145.9169.39-0.95-144.1970.40.12-36.8433.33-4.20-129.7284.3950.930.4316.2864.71-28.73-37.4235.29283.19932.9430.370-34.52
20Q2 (6)30.8218.58567.110.49178.4126.6611.51189.92129.1511.18201.36131.483.18319.31157.42.15333.7157.950.19111.1172.7314.13305.08143.4150.71-2.849.990.79-13.64-8.679.21279.611456.580.00-100.0-100.0
20Q1 (5)25.99139.763.05-13.3838.0-123.0-12.8056.99-82.86-11.0370.17-71.54-1.4574.25-81.25-0.9275.66-100.00.09-10.012.5-6.8968.44-446.2352.192.8811.4105.1344.5525.15-5.13-118.8-132.0540.6032.556.7
19Q4 (4)10.84-39.810.0-21.5842.240.0-29.7617.150.0-36.981.570.0-5.63-18.030.0-3.78-17.760.00.1011.110.0-21.8318.880.050.7315.820.072.73-29.660.027.27743.640.030.63-33.960.0
19Q3 (3)18.01289.830.0-37.365.060.0-35.929.040.0-37.57-5.770.0-4.7713.90.0-3.2113.480.00.09-18.180.0-26.9117.330.043.80-5.070.0103.394.010.0-4.24-816.10.046.3849.90.0
19Q2 (2)4.62-81.680.0-39.35-555.830.0-39.49-464.140.0-35.52-452.410.0-5.54-592.50.0-3.71-706.520.00.1137.50.0-32.55-1735.680.046.14-1.520.099.4118.340.00.59-96.30.030.94-18.690.0
19Q1 (1)25.220.00.0-6.000.00.0-7.000.00.0-6.430.00.0-0.800.00.0-0.460.00.00.080.00.01.990.00.046.850.00.084.000.00.016.000.00.038.050.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)27.798.47-15.0604.5028.54-11.590-12.260-6.240-4.2000.35-22.22-6.42033.00-45.37130.220-30.2200.48164.8441.9327.8
2022 (9)25.62-25.22-3.7603.50-3.096.05131.85.85441.674.34528.992.69497.780.4515.389.9451.7660.41-15.95-61.900162.86587.620.1881.6832.81-12.37
2021 (8)34.2615.941.9803.6214.912.6101.0800.6900.4500.39-26.426.55729.1171.8724.1376.32-19.0123.68207.890.10-48.3737.4435.46
2020 (7)29.55110.32-2.5603.15-55.35-2.750-1.910-1.570-0.9000.5339.470.79057.9014.1394.231.467.697.950.2073.5927.64-23.18
2019 (6)14.05-39.49-26.5107.0551.21-28.530-29.420-16.810-10.8400.38-15.56-20.39050.73-2.2592.87-70.427.1300.11-20.135.9830.32
2018 (5)23.22-31.24-8.2104.6637.71-2.630-2.700-1.720-1.0700.452.272.72-79.5951.9063.57314.00167.65-214.0000.14027.6110.13
2017 (4)33.77-2.7410.9212.353.38-7.169.3312.03.77-28.872.27-19.51.75-12.060.4422.2213.334.9631.73-20.36117.320.17-17.3200.00025.07-3.87
2016 (3)34.72-13.489.72-54.563.6449.18.33-54.75.30-57.82.82-78.991.99-77.540.36-47.8312.70-41.0939.84-22.73117.120.66-16.4400.00026.0849.71
2015 (2)40.138.9621.3956.132.44-35.3818.3924.1712.5632.0713.4244.928.8647.420.6915.021.569.2251.56-16.39116.3525.72-16.3500.00017.42-4.65
2014 (1)36.83013.7003.7833.5614.8109.5109.2606.0100.60-25.9319.74-11.0461.67-2.7192.55-12.827.4500.00018.276.72

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