玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)22.18-9.84-4.43.57-66.23-49.04.42-65.620.773.70-65.5518.971.91-73.6226.491.00-70.5920.480.24-22.584.3510.18-41.59-0.29114.334.345.9380.65-1.94-57.9819.359.0121.0517.7520.758.5
23Q3 (19)24.6013.2633.2610.5770.76514.5312.85-7.8927.9910.74-16.0325.917.24-7.6553.393.40-2.8656.680.3114.8129.1717.43-10.5710.11109.57-16.98-6.8282.2485.54385.7517.76-68.11-78.6214.70-23.24-23.2
23Q2 (18)21.7215.2319.676.1959.5475.3513.95403.6175.6912.79598.9158.17.84734.0471.553.50560.3882.290.2717.3917.3919.49110.745.99131.982.05-6.5644.33-68.240.2555.67240.65-0.1919.1527.92-0.52
23Q1 (17)18.85-18.75-3.923.88-44.57-35.972.77-24.32-65.81.83-41.16-73.170.94-37.75-77.620.53-36.14-69.540.230.0-8.09.25-9.4-28.57129.3319.83-16.6139.58-27.2887.27-39.5856.94-259.3214.97-8.5-13.67
22Q4 (16)23.2025.6819.97.00306.988.363.66-63.55-52.413.11-63.54-52.151.51-68.01-71.290.83-61.75-61.210.23-4.17-28.1210.21-35.5-9.89107.93-8.21-25.76191.941033.62128.38-91.94-210.67-676.1316.36-14.528.2
22Q3 (15)18.461.714.711.72-51.27-62.9310.0426.4574.918.535.4477.344.723.2828.962.1713.0245.640.244.35-20.015.8318.5864.04117.59-16.74-27.1316.93-61.71-79.183.0748.92337.0119.14-0.5715.58
22Q2 (14)18.15-7.49-3.663.53-41.75-27.817.94-1.9842.818.0918.6251.54.578.8134.021.9210.3433.330.23-8.0-11.5413.353.0931.4141.24-8.92-3.3444.22-40.67-49.9255.78124.52376.6919.2511.0111.01
22Q1 (13)19.621.42.726.06-6.1935.278.105.3371.976.824.92117.24.20-20.15125.811.74-18.69107.140.25-21.880.012.9514.337.18155.086.677.7474.53-11.31-22.3224.8455.69359.6317.3414.680.99
21Q4 (12)19.359.76-12.056.4639.224.77.6933.97114.86.5035.14185.095.2643.72273.052.1443.62214.710.326.6718.5211.3317.4151.07145.38-9.915.8784.043.77-50.9115.96-16.05122.4215.12-8.7-7.97
21Q3 (11)17.63-6.42-26.454.64-5.11-56.845.743.24-29.574.81-9.93-16.063.667.33-7.111.493.47-20.320.3015.38-6.259.65-5.02-21.54161.3710.4431.9480.99-8.27-38.7119.0162.43159.1416.56-4.53.44
21Q2 (10)18.84-1.36-30.684.899.15-62.095.5618.05-57.915.3470.06-44.613.4183.33-49.481.4471.43-55.830.264.0-21.2110.167.63-38.76146.121.5128.4788.30-7.97-9.5611.70116.49393.8317.340.990
21Q1 (9)19.10-13.187.424.48-27.392047.834.7131.56340.193.1437.72441.381.8631.91644.00.8423.53223.080.25-7.4125.09.4425.8730.75143.944.8224.6795.95-43.95579.735.41107.59-95.517.174.5-10.53
20Q4 (8)22.00-8.22-2.316.17-42.6-11.863.58-56.07-27.382.28-60.21-50.01.41-64.21-50.70.68-63.64-52.450.27-15.62-3.577.50-39.02-28.09137.3212.2714.4171.1929.5519.25-71.19-121.47-69.7516.432.62-1.68
20Q3 (7)23.97-11.813.0110.75-16.6710.378.15-38.3-22.455.73-40.56-21.513.94-41.63-25.11.87-42.64-27.240.32-3.03-3.0312.30-25.86-12.58122.317.53-1.59132.1435.3542.75-32.14-1456.43-532.4716.0102401.56
20Q2 (6)27.1852.8766.7512.905708.7597.313.211134.58205.799.641562.07229.016.752600.0275.03.261153.85219.610.3365.013.7916.59129.7886.4113.74-1.49-1.6397.63588.15126.322.37-98.03-95.830.00-100.0-100.0
20Q1 (5)17.78-21.0532.19-0.23-103.2982.441.07-78.3143.850.58-87.28129.440.25-91.26124.270.26-81.82186.670.20-28.57-16.677.22-30.78197.12115.46-3.810.03-20.00-113.93-136.92120.00386.15161.8219.1914.84-21.38
19Q4 (4)22.52-3.220.07.00-28.130.04.93-53.090.04.56-37.530.02.86-45.630.01.43-44.360.00.28-15.150.010.43-25.870.0120.03-3.430.0143.5555.070.0-41.94-664.220.016.712510.940.0
19Q3 (3)23.2742.760.09.74426.490.010.51143.290.07.30149.150.05.26192.220.02.57151.960.00.3313.790.014.0758.090.0124.297.50.092.57114.590.07.43-86.930.00.64-97.540.0
19Q2 (2)16.3021.190.01.85241.220.04.32277.050.02.93248.730.01.80274.760.01.02440.00.00.2920.830.08.90266.260.0115.620.160.043.14-20.360.056.8624.060.026.006.510.0
19Q1 (1)13.450.00.0-1.310.00.0-2.440.00.0-1.970.00.0-1.030.00.0-0.300.00.00.240.00.02.430.00.0115.430.00.054.170.00.045.830.00.024.410.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)22.1111.786.3740.314.85-2.378.9218.467.6313.5416.7612.948.3320.031.046.1214.439.73114.335.9371.3718.3928.63-27.910.38-25.416.60-8.03
2022 (9)19.785.614.54-13.194.9735.967.5323.446.7231.2514.849.686.9419.450.98-10.0913.1528.17107.93-25.7660.29-29.6939.71178.580.5172.9218.0510.06
2021 (8)18.73-19.755.23-37.513.664.076.10-14.85.121.5913.538.765.810.691.091.8710.26-9.52145.385.8785.74-26.514.2600.29-46.2116.40-1.91
2020 (7)23.3420.438.3772.583.51-2.437.1646.125.0438.8412.4439.465.7721.731.07-4.4611.3419.87137.3214.4116.6718.16-16.9000.54-26.0316.725.42
2019 (6)19.3830.154.85463.953.60-5.664.90196.973.63274.238.92300.04.74200.01.124.679.4651.6120.031.1198.7387.080.84-98.260.74116.7515.869.08
2018 (5)14.89-11.370.86-59.053.82-2.651.65534.620.97546.672.23619.351.58187.271.079.186.2430.82118.717.5552.78-93.5648.6100.34014.54-36.78
2017 (4)16.80-10.882.10-31.373.92-9.920.26-93.980.15-95.550.31-94.930.55-84.20.984.264.77-48.26110.389.23820.001061.67-720.0000.00023.00-5.0
2016 (3)18.8533.43.0604.35-20.124.3203.3706.1203.4800.9425.339.22103.08101.0517.9470.59-72.4129.4100.00024.21-8.85
2015 (2)14.13-5.04-4.0105.4540.1-1.580-1.320-1.830-0.6800.75-10.714.54-2.3785.68-0.43255.810-155.8100.00026.5614.29
2014 (1)14.880-1.1803.892.00.0700.0600.1000.3400.842.444.6576.1486.0515.36-1800.0001900.007092.860.00023.242.79

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