玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)17.87-0.45-0.451.22-9.63-9.630.72-2.74.350006.83-9.23-9.234.03-2.274.810.00002640.00.0
23Q3 (19)17.955.65-17.011.35-2.17-10.60.74-6.330.00007.52-7.417.734.12-11.3420.50.00002640.02.72
23Q2 (18)16.99-1.39-28.581.383.76-14.290.792.6-11.240008.125.2320.024.654.0524.290.00002640.02.72
23Q1 (17)17.23-4.01-27.211.33-1.48-24.860.7711.59-23.00007.722.643.234.4716.265.780.00002640.02.72
22Q4 (16)17.95-17.01-28.681.35-10.6-35.10.69-6.76-31.00007.527.73-8.993.8412.36-3.250.00002642.722.72
22Q3 (15)21.63-9.08-12.571.51-6.21-7.360.74-16.85-20.430006.983.155.963.42-8.55-8.990.00002570.03.63
22Q2 (14)23.790.516.681.61-9.04-6.40.89-11.0-1.110006.77-9.5-12.263.74-11.45-7.30.00002570.03.63
22Q1 (13)23.67-5.966.961.77-14.92.311.00.05.260007.48-9.51-4.344.226.34-1.590.00002570.03.63
21Q4 (12)25.171.7416.042.0827.6121.641.07.537.530008.2625.434.823.975.69-7.340.00002573.633.63
21Q3 (11)24.7410.9417.981.63-5.2314.790.933.3324.00006.59-14.58-2.73.76-6.865.10.00002480.00.81
21Q2 (10)22.30.7718.371.72-0.5834.380.9-5.2638.460007.71-1.3413.534.04-5.9916.980.00002480.00.81
21Q1 (9)22.132.0325.61.731.1742.980.952.1533.80007.82-0.8413.844.290.126.530.00002480.00.81
20Q4 (8)21.693.4311.81.7120.4229.550.9324.029.170007.8816.4315.874.2919.8815.530.00002480.818.3
20Q3 (7)20.9711.311.211.4210.94-0.70.7515.380.00006.77-0.33-1.883.583.66-1.190.00002460.07.42
20Q2 (6)18.846.92-7.151.285.79-11.720.65-8.45-8.450006.79-1.07-4.933.45-14.38-1.40.00002460.07.42
20Q1 (5)17.62-9.181.731.21-8.331.680.71-1.39-5.330006.870.93-0.054.038.57-6.950.00002467.427.42
19Q4 (4)19.4-6.370.01.32-7.690.00.72-4.00.0000.06.80-1.410.03.712.530.00.0000.02290.00.0
19Q3 (3)20.722.120.01.43-1.380.00.755.630.0000.06.90-3.430.03.623.440.00.0000.02290.00.0
19Q2 (2)20.2917.150.01.4521.850.00.71-5.330.0000.07.154.010.03.50-19.190.00.0000.02290.00.0
19Q1 (1)17.320.00.01.190.00.00.750.00.000.00.06.870.00.04.330.00.00.000.00.02290.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)70.04-19.535.29-15.223.02-9.04007.555.354.3113.040.0002640.0
2022 (9)87.04-7.746.24-12.733.32-12.4007.17-5.413.81-5.050.0002642.72
2021 (8)94.3419.227.1527.03.7924.67007.586.524.024.570.0002573.63
2020 (7)79.131.815.634.453.043.75007.112.593.841.910.0002480.81
2019 (6)77.72-9.055.39-14.442.93-18.16006.94-5.943.77-10.020.0002467.42
2018 (5)85.4511.386.39.193.5819.73007.37-1.974.197.50.000229-3.38
2017 (4)76.726.055.7713.142.999.12007.526.683.902.890.0002373.49
2016 (3)72.341.75.1-0.582.744.58007.05-2.253.792.830.000229-1.72
2015 (2)71.13-5.45.139.622.62-3.32007.2115.873.682.20.0002331.3
2014 (1)75.195.094.688.332.7111.070.20.06.2203.6000.2702306.98

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