- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 3.77 | -11.5 | 34.64 | 0.16 | -5.88 | -5.88 | 0.4 | 29.03 | 42.86 | 0.2 | 0.0 | 33.33 | 4.24 | 6.35 | -30.1 | 10.61 | 45.8 | 6.1 | 5.31 | 13.0 | -0.97 | 1192 | 0.0 | 0.0 |
| 23Q3 (19) | 4.26 | 1.43 | 29.88 | 0.17 | 6.25 | -5.56 | 0.31 | 3.33 | 3.33 | 0.2 | 0.0 | 42.86 | 3.99 | 4.75 | -27.28 | 7.28 | 1.88 | -20.44 | 4.69 | -1.41 | 9.99 | 1192 | 0.0 | -21.01 |
| 23Q2 (18) | 4.2 | 32.08 | -23.91 | 0.16 | -5.88 | -20.0 | 0.3 | 7.14 | -9.09 | 0.2 | 11.11 | -13.04 | 3.81 | -28.74 | 5.14 | 7.14 | -18.88 | 19.48 | 4.76 | -15.87 | 14.29 | 1192 | 0.0 | -21.01 |
| 23Q1 (17) | 3.18 | 13.57 | -37.65 | 0.17 | 0.0 | -19.05 | 0.28 | 0.0 | -20.0 | 0.18 | 20.0 | -21.74 | 5.35 | -11.95 | 29.83 | 8.81 | -11.95 | 28.3 | 5.66 | 5.66 | 25.51 | 1192 | 0.0 | -21.01 |
| 22Q4 (16) | 2.8 | -14.63 | -50.53 | 0.17 | -5.56 | -19.05 | 0.28 | -6.67 | -30.0 | 0.15 | 7.14 | -34.78 | 6.07 | 10.63 | 63.64 | 10.00 | 9.33 | 41.5 | 5.36 | 25.51 | 31.83 | 1192 | -21.01 | -21.01 |
| 22Q3 (15) | 3.28 | -40.58 | -42.05 | 0.18 | -10.0 | -5.26 | 0.3 | -9.09 | -11.76 | 0.14 | -39.13 | -39.13 | 5.49 | 51.46 | 63.48 | 9.15 | 52.99 | 52.26 | 4.27 | 2.44 | 5.04 | 1509 | 0.0 | 3.21 |
| 22Q2 (14) | 5.52 | 8.24 | -5.64 | 0.2 | -4.76 | 11.11 | 0.33 | -5.71 | -2.94 | 0.23 | 0.0 | 9.52 | 3.62 | -12.01 | 17.75 | 5.98 | -12.89 | 2.86 | 4.17 | -7.61 | 16.07 | 1509 | 0.0 | 3.21 |
| 22Q1 (13) | 5.1 | -9.89 | -2.67 | 0.21 | 0.0 | 23.53 | 0.35 | -12.5 | -2.78 | 0.23 | 0.0 | 15.0 | 4.12 | 10.98 | 26.92 | 6.86 | -2.89 | -0.11 | 4.51 | 10.98 | 18.16 | 1509 | 0.0 | 3.21 |
| 21Q4 (12) | 5.66 | 0.0 | 18.41 | 0.21 | 10.53 | 0.0 | 0.4 | 17.65 | -4.76 | 0.23 | 0.0 | 15.0 | 3.71 | 10.53 | -15.55 | 7.07 | 17.65 | -19.57 | 4.06 | 0.0 | -2.88 | 1509 | 3.21 | 3.21 |
| 21Q3 (11) | 5.66 | -3.25 | 11.64 | 0.19 | 5.56 | 0.0 | 0.34 | 0.0 | -5.56 | 0.23 | 9.52 | 27.78 | 3.36 | 9.1 | -10.42 | 6.01 | 3.36 | -15.4 | 4.06 | 13.2 | 14.46 | 1462 | 0.0 | 3.61 |
| 21Q2 (10) | 5.85 | 11.64 | 22.13 | 0.18 | 5.88 | -5.26 | 0.34 | -5.56 | 6.25 | 0.21 | 5.0 | 31.25 | 3.08 | -5.16 | -22.43 | 5.81 | -15.4 | -13.0 | 3.59 | -5.95 | 7.47 | 1462 | 0.0 | 3.61 |
| 21Q1 (9) | 5.24 | 9.62 | 32.66 | 0.17 | -19.05 | 6.25 | 0.36 | -14.29 | 16.13 | 0.2 | 0.0 | 25.0 | 3.24 | -26.15 | -19.91 | 6.87 | -21.81 | -12.46 | 3.82 | -8.78 | -5.77 | 1462 | 0.0 | -19.05 |
| 20Q4 (8) | 4.78 | -5.72 | -15.99 | 0.21 | 10.53 | 200.0 | 0.42 | 16.67 | -4.55 | 0.2 | 11.11 | -13.04 | 4.39 | 17.23 | 257.11 | 8.79 | 23.74 | 13.63 | 4.18 | 17.85 | 3.51 | 1462 | 3.61 | -19.05 |
| 20Q3 (7) | 5.07 | 5.85 | -4.52 | 0.19 | 0.0 | -9.52 | 0.36 | 12.5 | -2.7 | 0.18 | 12.5 | -14.29 | 3.75 | -5.52 | -5.24 | 7.10 | 6.29 | 1.9 | 3.55 | 6.29 | -10.23 | 1411 | 0.0 | -21.87 |
| 20Q2 (6) | 4.79 | 21.27 | -12.59 | 0.19 | 18.75 | -42.42 | 0.32 | 3.23 | -3.03 | 0.16 | 0.0 | -38.46 | 3.97 | -2.07 | -34.13 | 6.68 | -14.88 | 10.94 | 3.34 | -17.54 | -29.6 | 1411 | -21.87 | -21.87 |
| 20Q1 (5) | 3.95 | -30.58 | -37.4 | 0.16 | 128.57 | -48.39 | 0.31 | -29.55 | -13.89 | 0.16 | -30.43 | -44.83 | 4.05 | 229.26 | -17.55 | 7.85 | 1.49 | 37.56 | 4.05 | 0.21 | -11.86 | 1806 | 0.0 | 0.0 |
| 19Q4 (4) | 5.69 | 7.16 | 0.0 | 0.07 | -66.67 | 0.0 | 0.44 | 18.92 | 0.0 | 0.23 | 9.52 | 0.0 | 1.23 | -68.89 | 0.0 | 7.73 | 10.98 | 0.0 | 4.04 | 2.21 | 0.0 | 1806 | 0.0 | 0.0 |
| 19Q3 (3) | 5.31 | -3.1 | 0.0 | 0.21 | -36.36 | 0.0 | 0.37 | 12.12 | 0.0 | 0.21 | -19.23 | 0.0 | 3.95 | -34.33 | 0.0 | 6.97 | 15.71 | 0.0 | 3.95 | -16.64 | 0.0 | 1806 | 0.0 | 0.0 |
| 19Q2 (2) | 5.48 | -13.15 | 0.0 | 0.33 | 6.45 | 0.0 | 0.33 | -8.33 | 0.0 | 0.26 | -10.34 | 0.0 | 6.02 | 22.57 | 0.0 | 6.02 | 5.55 | 0.0 | 4.74 | 3.23 | 0.0 | 1806 | 0.0 | 0.0 |
| 19Q1 (1) | 6.31 | 0.0 | 0.0 | 0.31 | 0.0 | 0.0 | 0.36 | 0.0 | 0.0 | 0.29 | 0.0 | 0.0 | 4.91 | 0.0 | 0.0 | 5.71 | 0.0 | 0.0 | 4.60 | 0.0 | 0.0 | 1806 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 15.41 | -7.72 | 0.66 | -13.16 | 1.29 | 2.38 | 0.78 | 2.63 | 4.28 | -5.89 | 8.37 | 10.95 | 5.06 | 11.22 | 1192 | 0.0 |
| 2022 (9) | 16.7 | -25.51 | 0.76 | 1.33 | 1.26 | -12.5 | 0.76 | -12.64 | 4.55 | 36.04 | 7.54 | 17.47 | 4.55 | 17.28 | 1192 | -21.01 |
| 2021 (8) | 22.42 | 20.6 | 0.75 | -1.32 | 1.44 | 2.86 | 0.87 | 22.54 | 3.35 | -18.17 | 6.42 | -14.71 | 3.88 | 1.6 | 1509 | 3.21 |
| 2020 (7) | 18.59 | -18.46 | 0.76 | -17.39 | 1.4 | -6.04 | 0.71 | -29.0 | 4.09 | 1.32 | 7.53 | 15.24 | 3.82 | -12.92 | 1462 | 3.61 |
| 2019 (6) | 22.8 | -5.51 | 0.92 | -25.2 | 1.49 | -6.88 | 1.0 | -11.5 | 4.04 | -20.84 | 6.54 | -1.44 | 4.39 | -6.34 | 1411 | -21.87 |
| 2018 (5) | 24.13 | -13.61 | 1.23 | 1.65 | 1.6 | 15.94 | 1.13 | 7.62 | 5.10 | 17.66 | 6.63 | 34.2 | 4.68 | 24.57 | 1806 | -5.25 |
| 2017 (4) | 27.93 | 11.23 | 1.21 | -1.63 | 1.38 | -8.61 | 1.05 | -6.25 | 4.33 | -11.56 | 4.94 | -17.84 | 3.76 | -15.72 | 1906 | 1.44 |
| 2016 (3) | 25.11 | -21.73 | 1.23 | -16.33 | 1.51 | -17.93 | 1.12 | 111.32 | 4.90 | 6.9 | 6.01 | 4.84 | 4.46 | 169.98 | 1879 | -11.91 |
| 2015 (2) | 32.08 | 0.41 | 1.47 | -5.77 | 1.84 | -9.36 | 0.53 | 76.67 | 4.58 | -6.15 | 5.74 | -9.73 | 1.65 | 75.95 | 2133 | 3.95 |
| 2014 (1) | 31.95 | -2.56 | 1.56 | 4.0 | 2.03 | 10.93 | 0.3 | 15.38 | 4.88 | 0 | 6.35 | 0 | 0.94 | 0 | 2052 | 8.0 |
