玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)26.82-25.5819.3116.50-36.71193.5914.88-42.57380.016.03-23.85361.964.37-32.041224.241.97-25.66994.440.120.0200.015.74-40.78164.09117.76-11.48-18.53111.0210.3-39.12-11.02-1597.1486.624.82-12.36-40.79
23Q3 (19)36.0494.681.2926.07826.18700.6925.914610.914645.6121.051003.431440.766.435458.3310816.672.6513150.013150.00.12500.0500.026.58270.71312.09133.03-15.46-9.14100.65118.3-88.82-0.65-100.199.925.50-61.24-69.6
23Q2 (18)18.52-5.37434.3-3.59-187.7882.490.55-83.18102.62-2.33-195.4989.86-0.12-157.1492.940.02-85.71102.820.02-50.0-33.337.173.61139.48157.367.9611.02-550.00-545.24-662.36650.002862.529475.014.1960.774.11
23Q1 (17)19.57-12.94-21.694.09-27.22-72.553.275.48-79.042.44-29.68-82.850.21-36.36-94.980.14-22.22-92.430.040.0-69.236.9216.11-57.75145.760.8420.95123.53-32.2629.37-23.5371.43-621.578.838.4895.35
22Q4 (16)22.4813.08138.225.62229.49106.393.10643.86103.583.47321.02104.070.33650.0116.340.18800.0120.220.04100.0300.05.96-7.6107.51144.55-1.274.79182.35-79.7479.31-82.3589.71-4758.828.14-55.0-66.9
22Q3 (15)19.88458.84-60.1-4.3478.83-112.11-0.5797.29-101.43-1.5793.17-104.1-0.0696.47-101.870.02102.82-98.680.02-33.33-50.06.45135.52-84.51146.413.2929.47900.00820.22900.0-800.00-36500.0-8100.018.09121.9644.6
22Q2 (14)-5.54-122.17-130.13-20.50-237.58-207.35-21.00-234.62-292.52-22.98-261.49-156.47-1.70-140.67-431.25-0.71-138.38-373.330.03-76.9250.0-18.16-210.87-1698.02141.7417.6228.7897.802.42-17.242.20-51.28108.068.1580.31-60.26
22Q1 (13)24.99142.4913.6914.90116.93365.615.60118.03574.1614.23116.7462.094.18306.933085.711.85307.872742.860.131200.0550.016.38120.631571.43120.51-12.6417.295.49-6.1-39.234.51366.17106.324.52-81.62-77.79
21Q4 (12)-58.81-218.02-1107.02-88.00-345.6-2324.24-86.52-317.44-2316.76-85.19-322.6-3294.02-2.02-162.93-369.77-0.89-158.55-323.810.01-75.0-88.89-79.41-290.75-2966.02137.9421.9836.4101.6912.991.69-1.69-116.9540.6824.5996.56457.6
21Q3 (11)49.83170.96124.8635.83637.18188.4939.79843.74213.3138.27527.12265.173.211103.1230.491.521113.3326.670.04100.0-63.6441.634221.78209.29113.082.7412.8890.00-23.85-7.7810.00136.67315.012.51-39.01151.2
21Q2 (10)18.39-16.33-15.21-6.67-18.89-167.37-5.35-62.61-145.73-8.96-127.99-180.07-0.32-128.57-126.23-0.15-114.29-125.00.020.0-60.0-1.01-203.06-107.62110.067.04-2.66118.18-24.7939.85-27.2761.82-276.0320.510.79168.1
21Q1 (9)21.98276.37160.74-5.61-54.5529.87-3.298.169.02-3.93-56.5764.53-0.1467.4478.79-0.0766.6778.790.02-77.78-33.330.98137.84112.19102.821.673.48157.1457.14109.52-71.43-2400.0-385.7120.35361.4564.78
20Q4 (8)5.84-73.65-73.75-3.63-129.23-449.04-3.58-128.19-775.47-2.51-123.95-412.24-0.43-117.48-975.0-0.21-117.5-950.00.09-18.18125.0-2.59-119.24-204.86101.130.955.45100.002.47-60.0-2.86-218.5797.144.41-11.45-71.77
20Q3 (7)22.162.17-27.2212.4225.45-39.8312.708.55-42.1410.48-6.34-51.682.46101.64-19.611.20100.0-25.930.11120.057.1413.461.58-41.83100.18-11.415.4497.5915.484.182.41-84.45-58.074.98-34.9-19.02
20Q2 (6)21.69157.3-28.919.90223.75-40.7211.70210.17-34.9611.19200.99-36.171.22284.85-27.810.60281.82-34.780.0566.670.013.25264.8-33.52113.0713.823.1784.5112.68-8.9215.49-38.03114.697.65-38.06-11.97
20Q1 (5)8.43-62.11-20.32-8.00-869.2349.43-10.62-2103.7721.16-11.08-2161.2219.88-0.66-1550.0-43.48-0.33-1550.0-83.330.03-25.050.0-8.04-425.51-69.6299.363.6114.7775.00-70.0-35.025.00125.0262.512.35-20.93-46.42
19Q4 (4)22.25-26.930.01.04-94.960.00.53-97.590.0-0.49-102.260.0-0.04-101.310.0-0.02-101.230.00.04-42.860.02.47-89.330.095.9010.510.0250.00166.870.0-100.00-1840.00.015.62153.980.0
19Q3 (3)30.45-0.20.020.6423.590.021.9522.010.021.6923.730.03.0681.070.01.6276.090.00.0740.00.023.1416.110.086.78-5.470.093.680.960.05.75-20.360.06.15-29.230.0
19Q2 (2)30.51188.370.016.70205.560.017.99233.560.017.53226.750.01.69467.390.00.92611.110.00.05150.00.019.93520.460.091.806.040.092.78-19.590.07.22146.910.08.69-62.30.0
19Q1 (1)10.580.00.0-15.820.00.0-13.470.00.0-13.830.00.0-0.460.00.0-0.180.00.00.020.00.0-4.740.00.086.570.00.0115.380.00.0-15.380.00.023.050.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)29.2349.4417.58174.690.75-33.5217.09161.3115.19179.2310.85294.554.89282.030.3147.6218.62118.29117.76-18.53102.905.11-2.9000.0006.27-7.39
2022 (9)19.56-16.986.40142.421.13-66.066.5420.665.4434.322.75276.711.28276.470.21162.58.53-5.75144.554.7997.8999.422.11-95.860.0006.77-60.78
2021 (8)23.5649.782.64-46.993.34225.815.424.634.05-8.990.73-71.150.34-73.850.08-72.419.0543.42137.9436.449.09-49.0750.911308.480.01-57.9717.26183.88
2020 (7)15.73-41.064.98-57.071.03-36.865.18-58.864.45-63.192.53-39.761.30-43.720.2961.116.31-57.45101.135.4596.394.843.61-52.820.0206.08-42.75
2019 (6)26.6965.5711.60156.071.6384.5312.59109.4812.09430.264.20281.822.31151.090.18-33.3314.8376.5595.9014.7591.9422.587.66-69.350.00010.6245.48
2018 (5)16.1278.324.5300.88-46.396.0102.2801.1000.9200.2780.08.40083.5715.5975.00-67.8625.0000.0007.30-40.31
2017 (4)9.04-41.9-8.5901.64-18.85-3.720-3.070-0.790-0.2500.150.0-0.14072.3011.85233.33600.0-131.4800.00012.23-4.38
2016 (3)15.560-1.0102.0231.51-3.040-3.360-0.860-0.0700.15-16.672.77064.64-14.6133.33-61.5266.67398.130.00012.7920.77
2015 (2)-16.890-30.5801.54205.96-35.300-37.290-10.880-6.5100.18-66.67-31.37075.7065.5786.62-23.8813.3800.00010.5926.37
2014 (1)43.88032.4100.50374.8528.48027.72024.87015.2000.54-36.4729.30-0.5845.72-51.44113.7915.24-13.7900.0008.3882.17

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