玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)33.34-10.62-19.6222.87-14.7-25.2621.14-24.09-23.7416.93-25.22-26.073.46-32.55-36.751.97-29.14-34.330.11-8.33-15.3852.10-7.48-1.7987.26-4.91-0.5108.1412.33-2.01-8.14-318.6421.3726.771.590.68
23Q3 (19)37.3013.68-15.1726.8119.74-18.6627.8517.66-20.3822.6413.88-20.285.1326.04-32.142.7823.56-30.850.129.09-14.2956.313.53-2.9391.77-5.340.496.281.832.153.72-30.18-35.2826.35-3.8-1.05
23Q2 (18)32.81-6.42-19.6822.39-9.17-26.1123.671.85-23.0519.887.58-20.04.0710.9-33.712.257.66-32.430.110.0-15.3854.391.25-2.1296.9514.252.794.54-10.85-3.985.33188.31246.4627.392.092.55
23Q1 (17)35.06-15.48-2.5324.65-19.44-2.323.24-16.16-11.0618.48-19.3-11.453.67-32.91-18.632.09-30.33-16.40.11-15.38-8.3353.721.26-0.5984.86-3.240.49106.04-3.919.83-6.0441.68-274.9826.830.9-4.89
22Q4 (16)41.48-5.6611.330.60-7.1620.1427.72-20.754.7622.90-19.375.435.47-27.659.43.00-25.379.890.13-7.148.3353.05-8.55-0.387.70-4.05-0.24110.3617.114.62-10.36-279.97-378.3226.59-0.15-6.6
22Q3 (15)43.977.648.6832.968.7815.034.9813.7219.6328.4014.2920.297.5623.1331.254.0220.7226.810.147.697.6958.014.397.4591.40-3.180.9894.24-4.28-3.855.76273.76190.526.63-0.3-6.43
22Q2 (14)40.8513.5711.0430.3020.118.530.7617.7214.6524.8519.0712.046.1436.1427.653.3333.221.980.138.338.3355.572.832.8194.4011.7814.3398.461.983.281.54-55.4-67.0226.71-5.32-6.31
22Q1 (13)35.97-3.498.1525.23-0.9412.4326.13-1.2510.3920.87-3.9113.064.51-9.818.372.50-8.4213.120.120.09.0954.041.561.6784.45-3.945.8396.550.281.793.45-7.23-33.028.21-0.91-2.12
21Q4 (12)37.27-7.88-0.5925.47-11.132.4526.46-9.515.2921.72-8.0110.655.00-13.1911.112.73-13.886.230.12-7.69-7.6953.21-1.441.9387.91-2.8710.4596.28-1.78-2.613.7287.84227.0328.470.04-1.59
21Q3 (11)40.469.9812.1728.6612.0823.029.248.9827.2423.616.4530.735.7619.7546.943.1716.1241.520.138.338.3353.99-0.114.7390.519.627.5698.022.82-3.311.98-57.57243.6428.46-0.18-3.98
21Q2 (10)36.7910.614.9325.5713.957.7126.8313.359.4222.1820.1510.514.8126.2521.162.7323.5314.230.129.099.0954.051.69-1.7882.573.472.9695.330.51-1.494.67-9.3944.7528.51-1.08-1.21
21Q1 (9)33.26-11.286.5322.44-9.7314.923.67-5.8120.4618.46-5.9619.563.81-15.3336.072.21-14.0122.780.11-15.380.053.151.820.8279.800.2622.5494.85-4.06-4.695.15352.82951.2128.82-0.38-1.74
20Q4 (8)37.493.948.2624.866.78.5125.139.3623.9219.638.6932.644.5014.858.452.5714.7342.780.138.3318.1852.201.260.9179.59-5.4224.4498.86-2.48-12.611.14182.5108.8228.93-2.41.4
20Q3 (7)36.072.887.4523.30-1.858.0722.98-6.2810.6418.06-10.0111.143.92-1.2621.742.24-6.2812.560.129.090.051.55-6.32-0.3384.154.9320.92101.384.76-2.34-1.38-142.7663.7329.642.73.2
20Q2 (6)35.0612.39.3223.7421.5621.024.5224.7829.5320.0729.9952.163.9741.7966.812.3932.7858.280.110.00.055.034.384.7280.2023.1610.2396.77-2.75-6.713.23558.06186.4128.86-1.6-1.9
20Q1 (5)31.22-9.8525.6819.53-14.7550.2319.65-3.1148.6415.444.3251.082.80-1.4171.781.800.063.640.110.010.052.721.913.4565.121.81-1.299.51-12.040.80.49103.8-71.3229.332.8-5.81
19Q4 (4)34.633.160.022.916.260.020.28-2.360.014.80-8.920.02.84-11.80.01.80-9.550.00.11-8.330.051.730.020.063.96-8.090.0113.138.990.0-12.90-239.280.028.53-0.660.0
19Q3 (3)33.574.680.021.569.890.020.779.720.016.2523.20.03.2235.290.01.9931.790.00.129.090.051.72-1.580.069.59-4.360.0103.800.070.0-3.80-1.870.028.72-2.380.0
19Q2 (2)32.0729.110.019.6250.920.018.9343.190.013.1929.060.02.3846.010.01.5137.270.00.1110.00.052.553.120.072.7610.390.0103.735.080.0-3.73-318.40.029.42-5.520.0
19Q1 (1)24.840.00.013.000.00.013.220.00.010.220.00.01.630.00.01.100.00.00.100.00.050.960.00.065.910.00.098.720.00.01.710.00.031.140.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)34.68-15.0624.23-19.2927.9818.2824.05-20.1519.54-20.0816.09-30.719.10-28.570.44-13.7354.16-1.9787.26-0.5100.771.12-0.7701.74-8.4826.82-0.59
2022 (9)40.839.9130.0216.8123.66-6.830.1212.8124.4512.9923.2219.212.7416.770.514.0855.253.0487.70-0.2499.663.530.34-90.811.90-12.0526.98-5.5
2021 (8)37.155.5425.7011.525.38-8.5426.7014.8421.6417.4819.4830.1310.9120.420.494.2653.621.5187.9110.4596.26-2.923.74320.272.16-20.028.55-2.19
2020 (7)35.2011.5323.0517.8427.75-10.8223.2525.5418.4233.6714.9750.69.0638.320.476.8252.822.0179.5924.4499.16-6.070.8902.70-17.329.19-0.61
2019 (6)31.56-6.2119.56-10.1531.1219.8218.52-21.0613.78-24.869.94-32.016.55-30.830.44-12.051.781.1763.965.65105.5713.78-5.5703.26-8.5429.37-2.46
2018 (5)33.657.6121.775.7325.97-10.2323.4619.9418.3413.714.6219.449.4714.370.502.0451.181.7760.541.0392.78-11.867.2203.57030.117.11
2017 (4)31.2716.5120.5920.8328.93-12.6319.5614.5916.1311.1612.2435.18.2826.030.4913.9550.29-2.8459.9223.57105.275.37-5.2700.00028.113.65
2016 (3)26.84-6.2817.04-11.9833.120.8817.07-14.9114.51-12.919.06-13.86.57-13.670.43-2.2751.76-5.3248.4919.5299.913.560.19-94.70.00027.121.42
2015 (2)28.64-8.7319.36-10.8232.831.9820.06-18.5516.66-19.4410.51-22.667.61-19.040.440.054.67-6.8240.57-17.7296.479.53.53-70.320.00026.743.64
2014 (1)31.38021.71032.19-4.2324.63020.68013.5909.4000.447.3258.676.0749.31-4.0188.10-11.4611.902289.480.00025.802.46

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