玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)33.74-0.7633.8911.4656.99176.81-3.58-190.8677.6-4.59-223.7273.19-0.30-220.069.070.32-11.11245.450.030.00.023.31-19.3154.9993.15-4.03-4.98-300.00-250.0-417.65400.00500.07100.019.7253.94-11.89
23Q3 (19)34.00-1.36-17.587.30-27.15-47.933.94-7.08-17.233.71-12.09-22.060.25-13.79-35.90.36-10.0-21.740.030.0-25.028.890.7310.1897.061.67-2.03200.00-14.29-30.43-100.0025.046.6712.818.38-14.31
23Q2 (18)34.47-3.07-18.6110.0211.9619.574.2439.4718.114.2238.8217.550.2938.116.00.4014.298.110.030.0-25.028.685.44.4495.47-0.09-6.12233.33-22.22-2.78-133.3333.334.7611.82-7.94-29.22
23Q1 (17)35.5641.11-17.978.95159.99-17.213.04119.02-54.223.04117.76-53.010.21121.65-58.00.35259.09-27.080.030.0-25.027.2180.92-1.9195.56-2.52-5.97300.00217.6576.47-200.00-3700.0-233.3312.84-42.63-24.87
22Q4 (16)25.20-38.91-31.87-14.92-206.42-228.4-15.98-435.71-198.89-17.12-459.66-219.47-0.97-348.72-182.2-0.22-147.83-126.190.03-25.0-25.015.04-42.64-58.6498.03-1.05-4.8194.44-67.1534.215.56102.96-78.5722.3849.738.4
22Q3 (15)41.25-2.6-33.014.0267.3264.944.7632.59263.014.7632.59852.00.3956.01850.00.4624.32109.090.040.0100.026.22-4.52-7.7199.07-2.5810.07287.5019.7923.21-187.50-33.93-12.514.95-10.48-32.9
22Q2 (14)42.35-2.31-30.368.38-22.48230.123.59-45.93273.963.59-44.51169.920.25-50.0316.670.37-22.9242.310.040.0100.027.46-1.01-14.88101.690.0611.21240.0041.18140.0-140.00-133.33-120.016.70-2.28-21.49
22Q1 (13)43.3517.19-14.5110.81-6.97964.86.64-58.91-22.886.47-54.85-21.950.50-57.6319.050.48-42.8620.00.040.033.3327.74-23.71-22.94101.63-1.3111.05170.00141.581630.0-60.00-331.43-154.017.095.69-29.32
21Q4 (12)36.99-39.92-24.3411.62236.71157.7516.16653.42150.7214.332766.0143.491.185800.0173.290.84281.82237.70.04100.033.3336.3627.980102.9814.4112.1570.37-69.849.0725.93115.56-26.9416.17-27.42-36.24
21Q3 (11)61.571.2563.79-8.50-31.9982.23-2.92-404.1791.150.50-62.41101.540.02-66.67101.940.22-15.38159.460.020.00.028.41-11.93354.5690.01-1.560.47233.33138.8958.06-166.67-123.81-250.022.284.75-36.78
21Q2 (10)60.8119.9225.59-6.44-415.281.630.96-88.85102.741.33-83.96103.810.06-85.71106.450.26-35.0189.660.02-33.33100.032.26-10.39117.8391.44-0.095.13-600.00-5300.0-700.0700.00530.0021.27-12.030
21Q1 (9)50.713.720.24-1.2593.7994.398.61127.02125.848.29125.16124.570.42126.09138.530.40165.57190.910.030.050.036.0001104.0191.52-0.339.24-11.11-117.22-116.3111.11213.13249.2124.18-4.650
20Q4 (8)48.8930.0632.82-20.1257.93-117.75-31.863.45-88.63-32.95-1.67-111.76-1.61-56.31-155.56-0.61-64.86-408.330.0350.050.00.00-100.0-100.091.822.4912.9564.52-56.312.935.48174.52-17.225.36-28.040
20Q3 (7)37.59-22.37-35.51-47.82-36.39-817.85-33.005.8-28.06-32.417.16-22.49-1.03-10.75-11.96-0.37-27.59-48.00.02100.00.06.25-57.8-54.3889.593.012.75147.6247.62601.19-47.620-160.3235.24020.07
20Q2 (6)48.42-4.293.02-35.06-57.22-381.61-35.03-5.13-216.44-34.91-3.47-200.17-0.9314.68-126.83-0.2934.09-363.640.01-50.0-50.014.81395.32-53.186.983.829.55100.0046.67188.89-0.00-100.0-100.00.000-100.0
20Q1 (5)50.5937.44-26.55-22.30-141.34-1627.4-33.32-97.28-2263.12-33.74-116.84-853.11-1.09-73.02-738.46-0.44-266.67-980.00.020.00.02.99-80.68-88.4783.783.06-0.7668.1819.32168.1831.82-25.76-84.090.000-100.0
19Q4 (4)36.81-36.850.0-9.24-77.350.0-16.8934.460.0-15.5641.190.0-0.6331.520.0-0.1252.00.00.020.00.015.4812.990.081.292.30.057.14171.430.042.86-45.710.00.00-100.00.0
19Q3 (3)58.2924.020.0-5.21-141.850.0-25.77-132.790.0-26.46-127.520.0-0.92-124.390.0-0.25-327.270.00.020.00.013.70-56.620.079.460.080.021.05118.710.078.95-64.910.029.3522.140.0
19Q2 (2)47.00-31.770.012.45752.740.0-11.07-685.110.0-11.63-228.530.0-0.41-215.380.00.11120.00.00.020.00.031.5821.790.079.40-5.950.0-112.50-12.50.0225.0012.50.024.03-3.530.0
19Q1 (1)68.880.00.01.460.00.0-1.410.00.0-3.540.00.0-0.130.00.00.050.00.00.020.00.025.930.00.084.420.00.0-100.000.00.0200.000.00.024.910.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)34.45-11.499.4355.8714.29-4.491.94117.981.62161.290.44144.441.4330.00.140.027.099.6893.15-4.98510.00-27.14-400.0000.41-3.9114.27-18.13
2022 (9)38.92-21.996.05511.1114.96-12.230.89-88.180.62-91.770.18-89.291.10-34.910.1427.2724.70-27.0598.03-4.81700.005850.0-600.0000.433.6517.43-13.84
2021 (8)49.896.990.99017.04-31.117.5307.5301.6801.6900.1157.1433.86584.04102.9812.1511.76-86.8385.29790.850.42-12.2420.23-36.08
2020 (7)46.63-11.3-29.79024.7317.68-33.070-33.390-4.660-1.7100.07-12.54.95-77.4791.8212.9589.363742.559.57-90.20.47-0.931.6518.1
2019 (6)52.5762.86-0.31021.021927.39-13.540-14.030-2.090-0.2200.08-71.4321.9736.2981.2913.22.33-98.2497.6700.483.9126.80274.83
2018 (5)32.28-37.9714.424269.71.04-82.3810.96010.3805.7803.8000.28211.1116.12259.8271.81-47.9131.900-31.9000.4607.15-75.5
2017 (4)52.0420.210.33-89.225.8812.55-20.100-21.500-4.800-0.5500.0928.574.48-52.39137.82-16.09-1.390101.39-21.420.00029.1834.91
2016 (3)43.29-33.033.06-45.365.230.05-10.910-10.920-2.1200.11-98.770.07133.339.41-96.75164.25-19.9-29.030129.0332.260.00021.63-1.32
2015 (2)64.64-7.255.60-66.415.22-19.63244.672128.32234.293417.8724.641953.338.97403.930.03-50.0289.55558.07205.06-8.042.13-98.5897.5600.00021.92-10.86
2014 (1)69.69016.6706.50192.510.9806.6601.2001.7800.06-50.044.00113.28223.0034.14150.00-72.5-50.0000.00024.59537.05

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