- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.03 | -16.04 | -44.18 | 0.16 | 0.0 | -33.33 | 0.55 | -14.06 | -14.06 | 0.29 | 7.41 | 7.41 | 3.97 | 19.11 | 19.44 | 13.65 | 2.36 | 53.96 | 7.20 | 27.93 | 92.43 | 1096 | 0.0 | 0.0 |
| 23Q3 (19) | 4.8 | 0.42 | -42.79 | 0.16 | 23.08 | -23.81 | 0.64 | -7.25 | -7.25 | 0.27 | 12.5 | -6.9 | 3.33 | 22.56 | 33.17 | 13.33 | -7.63 | 62.13 | 5.62 | 12.03 | 62.74 | 1096 | 0.0 | -6.56 |
| 23Q2 (18) | 4.78 | -24.25 | -37.43 | 0.13 | -35.0 | -40.91 | 0.69 | 15.0 | 11.29 | 0.24 | 0.0 | -14.29 | 2.72 | -14.19 | -5.55 | 14.44 | 51.81 | 77.88 | 5.02 | 32.01 | 37.0 | 1096 | 0.0 | -6.56 |
| 23Q1 (17) | 6.31 | -12.6 | -10.88 | 0.2 | -16.67 | 0.0 | 0.6 | -6.25 | 5.26 | 0.24 | -11.11 | 0.0 | 3.17 | -4.65 | 12.2 | 9.51 | 7.27 | 18.11 | 3.80 | 1.71 | 12.2 | 1096 | 0.0 | -6.56 |
| 22Q4 (16) | 7.22 | -13.95 | 9.23 | 0.24 | 14.29 | 9.09 | 0.64 | -7.25 | 16.36 | 0.27 | -6.9 | 50.0 | 3.32 | 32.81 | -0.13 | 8.86 | 7.78 | 6.53 | 3.74 | 8.19 | 37.33 | 1096 | -6.56 | -6.56 |
| 22Q3 (15) | 8.39 | 9.82 | 29.68 | 0.21 | -4.55 | 10.53 | 0.69 | 11.29 | 35.29 | 0.29 | 3.57 | 61.11 | 2.50 | -13.08 | -14.77 | 8.22 | 1.34 | 4.33 | 3.46 | -5.69 | 24.24 | 1173 | 0.0 | 14.77 |
| 22Q2 (14) | 7.64 | 7.91 | 23.42 | 0.22 | 10.0 | 46.67 | 0.62 | 8.77 | 24.0 | 0.28 | 16.67 | 55.56 | 2.88 | 1.94 | 18.83 | 8.12 | 0.8 | 0.47 | 3.66 | 8.12 | 26.03 | 1173 | 0.0 | 14.77 |
| 22Q1 (13) | 7.08 | 7.11 | 28.26 | 0.2 | -9.09 | 42.86 | 0.57 | 3.64 | 21.28 | 0.24 | 33.33 | 50.0 | 2.82 | -15.13 | 11.38 | 8.05 | -3.24 | -5.45 | 3.39 | 24.48 | 16.95 | 1173 | 0.0 | 14.77 |
| 21Q4 (12) | 6.61 | 2.16 | 35.73 | 0.22 | 15.79 | 37.5 | 0.55 | 7.84 | 19.57 | 0.18 | 0.0 | 20.0 | 3.33 | 13.34 | 1.3 | 8.32 | 5.56 | -11.91 | 2.72 | -2.12 | -11.59 | 1173 | 14.77 | 14.77 |
| 21Q3 (11) | 6.47 | 4.52 | 5.37 | 0.19 | 26.67 | 26.67 | 0.51 | 2.0 | 8.51 | 0.18 | 0.0 | -14.29 | 2.94 | 21.18 | 20.21 | 7.88 | -2.41 | 2.98 | 2.78 | -4.33 | -18.66 | 1022 | 0.0 | 5.8 |
| 21Q2 (10) | 6.19 | 12.14 | 9.36 | 0.15 | 7.14 | -11.76 | 0.5 | 6.38 | 19.05 | 0.18 | 12.5 | 0.0 | 2.42 | -4.45 | -19.32 | 8.08 | -5.13 | 8.85 | 2.91 | 0.32 | -8.56 | 1022 | 0.0 | 5.8 |
| 21Q1 (9) | 5.52 | 13.35 | 55.93 | 0.14 | -12.5 | 40.0 | 0.47 | 2.17 | 14.63 | 0.16 | 6.67 | -5.88 | 2.54 | -22.8 | -10.22 | 8.51 | -9.86 | -26.48 | 2.90 | -5.89 | -39.64 | 1022 | 0.0 | -8.09 |
| 20Q4 (8) | 4.87 | -20.68 | 15.95 | 0.16 | 6.67 | 60.0 | 0.46 | -2.13 | 21.05 | 0.15 | -28.57 | 0.0 | 3.29 | 34.48 | 37.99 | 9.45 | 23.4 | 4.4 | 3.08 | -9.94 | -13.76 | 1022 | 5.8 | -8.09 |
| 20Q3 (7) | 6.14 | 8.48 | 41.8 | 0.15 | -11.76 | 15.38 | 0.47 | 11.9 | 20.51 | 0.21 | 16.67 | 31.25 | 2.44 | -18.66 | -18.63 | 7.65 | 3.16 | -15.01 | 3.42 | 7.55 | -7.44 | 966 | 0.0 | -13.13 |
| 20Q2 (6) | 5.66 | 59.89 | 21.2 | 0.17 | 70.0 | 6.25 | 0.42 | 2.44 | 5.0 | 0.18 | 5.88 | 0.0 | 3.00 | 6.33 | -12.33 | 7.42 | -35.93 | -13.37 | 3.18 | -33.78 | -17.49 | 966 | -13.13 | -13.13 |
| 20Q1 (5) | 3.54 | -15.71 | -28.63 | 0.1 | 0.0 | -33.33 | 0.41 | 7.89 | 5.13 | 0.17 | 13.33 | 0.0 | 2.82 | 18.64 | -6.59 | 11.58 | 28.01 | 47.3 | 4.80 | 34.46 | 40.11 | 1112 | 0.0 | 0.0 |
| 19Q4 (4) | 4.2 | -3.0 | 0.0 | 0.1 | -23.08 | 0.0 | 0.38 | -2.56 | 0.0 | 0.15 | -6.25 | 0.0 | 2.38 | -20.7 | 0.0 | 9.05 | 0.45 | 0.0 | 3.57 | -3.35 | 0.0 | 1112 | 0.0 | 0.0 |
| 19Q3 (3) | 4.33 | -7.28 | 0.0 | 0.13 | -18.75 | 0.0 | 0.39 | -2.5 | 0.0 | 0.16 | -11.11 | 0.0 | 3.00 | -12.37 | 0.0 | 9.01 | 5.16 | 0.0 | 3.70 | -4.13 | 0.0 | 1112 | 0.0 | 0.0 |
| 19Q2 (2) | 4.67 | -5.85 | 0.0 | 0.16 | 6.67 | 0.0 | 0.4 | 2.56 | 0.0 | 0.18 | 5.88 | 0.0 | 3.43 | 13.29 | 0.0 | 8.57 | 8.93 | 0.0 | 3.85 | 12.46 | 0.0 | 1112 | 0.0 | 0.0 |
| 19Q1 (1) | 4.96 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 0.39 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 3.02 | 0.0 | 0.0 | 7.86 | 0.0 | 0.0 | 3.43 | 0.0 | 0.0 | 1112 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 19.92 | -34.32 | 0.64 | -27.27 | 2.47 | -1.98 | 1.04 | -2.8 | 3.21 | 10.73 | 12.40 | 49.24 | 5.22 | 47.99 | 1096 | 0.0 |
| 2022 (9) | 30.33 | 22.4 | 0.88 | 23.94 | 2.52 | 23.53 | 1.07 | 52.86 | 2.90 | 1.26 | 8.31 | 0.93 | 3.53 | 24.89 | 1096 | -6.56 |
| 2021 (8) | 24.78 | 22.61 | 0.71 | 24.56 | 2.04 | 15.91 | 0.7 | -1.41 | 2.87 | 1.59 | 8.23 | -5.47 | 2.82 | -19.59 | 1173 | 14.77 |
| 2020 (7) | 20.21 | 11.29 | 0.57 | 3.64 | 1.76 | 12.82 | 0.71 | 5.97 | 2.82 | -6.88 | 8.71 | 1.38 | 3.51 | -4.78 | 1022 | 5.8 |
| 2019 (6) | 18.16 | -27.82 | 0.55 | -25.68 | 1.56 | -12.85 | 0.67 | -2.9 | 3.03 | 2.97 | 8.59 | 20.74 | 3.69 | 34.53 | 966 | -13.13 |
| 2018 (5) | 25.16 | 3.37 | 0.74 | -6.33 | 1.79 | 4.68 | 0.69 | 0.0 | 2.94 | -9.38 | 7.11 | 1.27 | 2.74 | -3.26 | 1112 | -14.06 |
| 2017 (4) | 24.34 | 21.28 | 0.79 | 5.33 | 1.71 | 24.82 | 0.69 | 15.0 | 3.25 | -13.15 | 7.03 | 2.92 | 2.83 | -5.17 | 1294 | 20.6 |
| 2016 (3) | 20.07 | 7.15 | 0.75 | 11.94 | 1.37 | 11.38 | 0.6 | 22.45 | 3.74 | 4.47 | 6.83 | 3.95 | 2.99 | 14.27 | 1073 | -12.12 |
| 2015 (2) | 18.73 | 3.6 | 0.67 | -4.29 | 1.23 | 3.36 | 0.49 | 28.95 | 3.58 | -7.61 | 6.57 | -0.23 | 2.62 | 24.47 | 1221 | -0.16 |
| 2014 (1) | 18.08 | 15.38 | 0.7 | -2.78 | 1.19 | 7.21 | 0.38 | 15.15 | 3.87 | 0 | 6.58 | 0 | 2.10 | 0 | 1223 | 12.51 |
