玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)13.00-49.49-61.69-27.00-1321.72-295.94-20.13-309.47-202.91-16.77-265.71-208.4-2.18-233.74-139.78-1.45-219.83-140.390.09-25.0-60.87-10.00-162.15-141.148.9431.56-30.24134.21490.5392.56-34.21-144.27-218.8430.3074.94128.16
23Q3 (19)25.74-15.22-12.832.21-81.48-85.39.61-43.24-73.3210.12-28.53-68.641.63-59.15-86.961.21-54.85-84.680.12-33.33-50.016.09-25.41-59.5837.20-6.39-8.0822.73-67.85-45.1677.27163.6431.9617.3228.9722.32
23Q2 (18)30.36-5.7133.1611.93-22.1325.9816.934.5118.3914.1610.540.03.99-12.11-46.942.68-2.9-33.170.18-14.29-35.7121.574.6622.6339.74-44.36-52.9870.69-25.454.8929.31466.67-15.7313.4313.728.48
23Q1 (17)32.20-5.194.0915.3211.18633.0116.20-17.18173.1912.81-17.19129.574.54-17.1564.492.76-23.1294.370.21-8.7-12.520.61-15.29104.4671.421.81-29.3694.8336.06184.485.17-82.03-92.2411.81-11.07-11.87
22Q4 (16)33.9314.9115.2913.78-8.322013.8919.56-45.712940.015.47-52.062048.615.48-56.161381.083.59-54.561531.820.23-4.17-4.1724.33-38.88464.570.1573.34-38.6769.7068.18028.79-50.84013.28-6.21-12.98
22Q3 (15)29.5329.5267.415.0358.71294.4936.02151.89442.4732.27127.9342.6612.5066.22204.887.9097.01303.060.24-14.29-4.039.81126.32288.0140.47-52.11-65.0341.44-38.51-25.4158.5668.3631.7614.1614.386.23
22Q2 (14)22.8037.4336.949.47353.11663.7114.30141.15254.8414.16153.76256.687.52172.46166.674.01182.39226.020.2816.670.017.5974.5125.884.51-16.41-33.1667.39102.17124.6434.78-47.83-50.3112.38-7.61-19.66
22Q1 (13)16.595.2716.342.09390.28151.15.933853.33814.465.58675.01014.752.76645.95584.211.42545.452128.570.240.0-25.010.08133.87147.06101.10-11.62-51.6733.330-91.6766.670122.2213.40-12.19-30.17
21Q4 (12)15.76-10.6645.52-0.72-118.994.530.15-97.74101.80.72-90.12108.170.37-90.98105.920.22-88.78109.870.24-4.0-11.114.31-57.99319.9114.39-1.15-31.350.00-100.0-100.00.00-100.0100.015.2614.48-27.54
21Q3 (11)17.645.9514.773.81207.26290.56.6464.76251.67.2983.63249.694.1045.39189.131.9659.35220.250.25-10.71-30.5610.2631.712237.5115.72-8.48-30.6555.5685.1925.044.44-36.51-20.013.33-13.5-38.34
21Q2 (10)16.6516.76-20.561.24130.32-79.34.03585.54-35.313.97750.82-31.552.82594.74-50.871.231857.14-48.540.28-12.5-28.217.7990.93-18.77126.44-39.55-21.930.00-92.5-67.6970.00123.33880.015.41-19.70
21Q1 (9)14.2631.67-1.25-4.0968.9439.94-0.8390.0487.78-0.6193.0891.06-0.5790.8886.68-0.0796.8695.860.3218.5218.524.08308.16383.33209.1725.5445.25400.00160.0300.0-300.00-457.14019.19-8.880
20Q4 (8)10.83-29.54-40.23-13.17-558.5-989.86-8.33-90.18-128.85-8.81-80.9-130.63-6.25-35.87-117.01-2.23-36.81-95.610.27-25.0-18.18-1.96-308.33-271.93166.62-0.1531.52153.85246.15407.69-53.85-196.92-135.921.06-2.590
20Q3 (7)15.37-26.67-14.47-2.00-133.39-178.43-4.38-170.3-194.19-4.87-183.97-205.41-4.60-180.14-209.79-1.63-168.2-185.340.36-7.69-2.7-0.48-105.01-105.68166.873.0829.7844.44-52.14-11.1155.56677.7838.8921.62081.99
20Q2 (6)20.9645.1541.725.99187.96223.786.23191.7520.745.80185.04-4.455.74234.11-2.882.39241.421.70.3944.445.419.59765.9712.03161.8912.42-2.692.86-7.14155.367.140-88.780.000-100.0
20Q1 (5)14.44-20.3135.59-6.81-560.14-48.37-6.79-86.54-0.59-6.82-78.53-0.15-4.28-48.6139.38-1.69-48.2522.480.27-18.18-22.86-1.44-226.3252.94144.0113.67-12.52100.00300.044.44-0.00-100.0-100.00.000-100.0
19Q4 (4)18.120.830.01.48-41.960.0-3.64-178.280.0-3.82-182.680.0-2.88-168.740.0-1.14-159.690.00.33-10.810.01.14-86.510.0126.69-1.470.0-50.00-200.00.0150.00275.00.00.00-100.00.0
19Q3 (3)17.9721.50.02.5537.840.04.65-9.880.04.62-23.890.04.19-29.10.01.91-18.720.00.370.00.08.45-1.290.0128.58-22.640.050.0037.50.040.00-37.140.011.88-13.030.0
19Q2 (2)14.7938.870.01.85140.310.05.16176.440.06.07189.130.05.91183.710.02.35207.80.00.375.710.08.56379.740.0166.220.970.036.36-47.470.063.64106.820.013.66-16.810.0
19Q1 (1)10.650.00.0-4.590.00.0-6.750.00.0-6.810.00.0-7.060.00.0-2.180.00.00.350.00.0-3.060.00.0164.620.00.069.230.00.030.770.00.016.420.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)27.073.164.44-57.714.9942.548.92-54.147.66-55.657.04-75.234.76-69.550.58-34.8314.71-37.2748.94-30.2450.00-7.3650.008.641.89-22.4216.5624.6
2022 (9)26.2461.8810.502737.843.50-0.219.45604.7117.27453.5328.42236.3315.63282.150.89-24.5823.45244.3570.15-38.6753.97264.3346.03-45.972.4431.8713.29-14.53
2021 (8)16.211.760.3703.51-12.892.7603.1208.4504.0901.18-11.946.81206.76114.39-31.3514.81-87.385.1901.85-47.9715.55-12.98
2020 (7)15.933.85-2.8704.0325.02-2.460-2.840-9.340-3.3001.34-12.422.22-45.72166.6231.52116.67-22.22-16.6703.55508.6417.8716.27
2019 (6)15.34129.30.3903.2253.320.2100.4001.6901.3201.537.754.090126.69-48.71150.0048.17-50.0000.58-21.0615.37-35.15
2018 (5)6.69-0.3-10.1202.100.98-9.970-10.240-46.950-13.9001.420.71-7.170247.0020.85101.2319.91-1.2300.74023.70-12.09
2017 (4)6.71-50.19-11.2702.084.24-13.330-13.410-47.860-18.5701.41-6.62-10.840204.3968.5784.43015.57-93.270.00026.965.15
2016 (3)13.4749.33-1.8902.00-8.981.4800.7502.5701.3701.5115.273.810121.25-9.56-131.250231.2500.00025.64-18.16
2015 (2)9.02-12.43-6.8702.199.29-5.360-7.390-20.040-9.2301.31-8.39-2.590134.0754.89127.7821.83-27.7800.00031.339.93
2014 (1)10.300-3.7502.01-31.05-3.620-3.740-10.000-5.1801.4315.32-1.40086.56-1.73104.8811.96-4.8800.00028.501.32

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