玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)22.50-3.811.037.98-19.39-11.539.59-10.7133.752.69-69.9851.121.49-76.3118.250.78-73.6520.00.27-15.62-15.6211.76-6.5927.69101.67-6.74-13.4483.12-9.88-34.1116.88117.37164.5516.2818.0626.69
23Q3 (19)23.3912.4516.729.9010.6146.4510.74-28.215.928.96-27.115.026.29-30.73-8.312.96-30.841.020.32-5.88-13.5112.59-24.76.6109.02-14.79-12.8492.2354.7838.357.77-80.78-76.713.798.07-3.9
23Q2 (18)20.800.293.178.955.4264.2214.9672.3583.3312.2977.3499.849.08111.1655.484.28102.8473.280.3413.33-12.8216.7255.3970.79127.9424.06-16.4359.59-38.68-11.0940.411334.5922.5412.762.74-16.05
23Q1 (17)20.74-6.8723.678.49-5.8890.798.6821.0657.826.93289.3371.964.30241.2729.912.11224.6245.520.30-6.25-14.2910.7616.8345.8103.13-12.19-20.3397.18-22.9619.272.82110.77-84.7912.42-3.35-4.53
22Q4 (16)22.2711.1364.119.0233.43288.797.17-29.29173.661.78-77.1579.81.26-81.6331.250.65-77.8254.760.32-13.51-15.799.21-22.02115.69117.45-6.1-18.97126.1589.2341.29-26.15-178.46-344.112.85-10.45-3.09
22Q3 (15)20.04-0.635.136.7624.04111.9110.1424.2689.187.7926.6785.926.8617.4754.52.9318.6267.430.37-5.13-9.7611.8120.6373.42125.08-18.3-27.3766.67-0.5311.1133.331.08-16.6714.35-5.59-1.85
22Q2 (14)20.1620.2135.125.4522.4711.918.1648.3669.296.1552.6160.995.8476.4445.642.4770.3445.290.3911.43-11.369.7932.6662.09153.0918.273.8467.02-17.75-34.232.9878.091880.8515.2016.832.01
22Q1 (13)16.7723.5824.314.4591.8156.145.50109.9233.54.03307.0723.623.31244.7913.751.45245.2416.940.35-7.89-7.897.3872.8329.47129.44-10.69-0.8981.48-8.7414.6818.5272.84-41.3613.01-1.89-13.03
21Q4 (12)13.57-8.58.562.32-27.27-18.312.62-51.1220.180.99-76.37-43.430.96-78.38-51.520.42-76.0-51.160.38-7.32-20.834.27-37.325.22144.94-15.840.1389.2948.81-32.3610.71-73.21133.4813.26-9.3-10.89
21Q3 (11)14.83-0.6-26.693.19-34.5-66.355.3611.2-32.584.199.69-33.074.4410.72-33.331.752.94-43.910.41-6.82-18.06.8112.75-26.93172.2116.8142.0860.00-41.09-49.940.002260.0302.514.62-1.885.94
21Q2 (10)14.9210.6-34.934.8770.88-44.024.8216.99-48.393.8217.18-44.724.0137.8-15.41.7037.1-31.450.4415.7922.226.045.96-47.43147.4312.8938.44101.8543.359.0-1.85-105.86-128.2414.90-0.40
21Q1 (9)13.497.92-29.72.850.35-27.854.1288.99-34.393.2686.29-31.942.9146.973.561.2444.19-15.650.38-20.8326.675.7067.16-33.1130.60-9.7869.9671.05-46.1711.2131.58198.68-12.5514.960.540
20Q4 (8)12.50-38.21-38.852.84-70.04-35.012.18-72.58-32.511.75-72.04-35.191.98-70.27-18.180.86-72.44-23.210.48-4.017.073.41-63.41-31.66144.7519.4231.24132.0010.23-2.74-32.00-62.010.414.887.83-45.17
20Q3 (7)20.23-11.77-1.229.488.9788.847.95-14.88-17.536.26-9.41-10.956.6640.51-8.393.1225.81-5.740.5038.896.389.32-18.89-13.62121.2113.82-3.65119.7528.16132.02-19.75-401.23-140.8213.800-20.87
20Q2 (6)22.9319.4914.318.70120.2536.369.3448.738.866.9144.269.164.7468.68-18.972.4868.71-16.220.3620.0-23.411.4934.8617.48106.4938.59-7.0893.4446.2625.726.56-81.84-74.460.000-100.0
20Q1 (5)19.19-6.12-11.443.95-9.61-39.696.2894.4327.384.7977.4131.232.8116.126.041.4731.2510.530.30-26.83-16.678.5270.7426.9776.84-30.33-7.1663.89-52.92-52.0836.11201.11208.330.00-100.0-100.0
19Q4 (4)20.44-0.20.04.37-12.950.03.23-66.490.02.70-61.590.02.42-66.710.01.12-66.160.00.41-12.770.04.99-53.750.0110.29-12.330.0135.71162.950.0-35.71-173.810.027.1455.620.0
19Q3 (3)20.482.090.05.02-21.320.09.6412.350.07.0311.060.07.2724.270.03.3111.820.00.470.00.010.7910.330.0125.809.760.051.61-30.560.048.3988.460.017.4420.860.0
19Q2 (2)20.06-7.430.06.38-2.60.08.5874.040.06.3373.420.05.85120.750.02.96122.560.00.4730.560.09.7845.750.0114.6138.470.074.32-44.260.025.68177.030.014.43-6.960.0
19Q1 (1)21.670.00.06.550.00.04.930.00.03.650.00.02.650.00.01.330.00.00.360.00.06.710.00.082.770.00.0133.330.00.0-33.330.00.015.510.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)21.8710.578.8840.061.556.9911.1742.668.0056.5620.7920.810.2132.431.24-15.0713.1436.88101.67-13.4479.35-1.9520.406.950.1045.613.75-1.29
2022 (9)19.7838.96.3489.821.4516.377.8384.245.1165.9117.2143.97.7153.591.46-8.189.6067.83117.45-18.9780.923.1519.08-11.460.07-32.1313.93-3.4
2021 (8)14.24-20.713.34-45.691.24-12.24.25-29.053.08-33.1911.96-23.825.02-27.461.596.715.72-24.84144.940.1378.45-23.821.5500.10-12.5214.42-6.73
2020 (7)17.96-12.826.1511.621.4210.515.99-11.654.61-8.8915.70-13.366.92-18.681.49-10.787.61-7.42144.7531.24102.9626.33-2.9600.12-39.1415.46-17.63
2019 (6)20.609.115.51-0.361.2831.296.7815.55.0624.9418.1237.078.5132.351.675.038.2218.44110.29-6.8881.50-13.8918.94218.240.20289.7818.773.08
2018 (5)18.88-4.315.5340.710.98-23.035.8751.294.0532.3513.2244.966.4334.521.592.586.9431.44118.4429.4694.64-6.375.9500.05018.21-0.65
2017 (4)19.73-13.993.93-23.391.27-4.853.88-11.213.061.669.1216.034.786.461.554.035.28-9.5991.49-2.21101.09-14.08-1.0900.00018.33-15.02
2016 (3)22.94-12.815.13-16.591.3347.834.37-40.223.01-47.197.86-35.414.49-41.991.499.565.84-30.8193.5660.59117.6541.18-17.6500.00021.57-6.58
2015 (2)26.313.226.1515.170.90-41.197.3111.265.7020.7612.1724.447.7420.941.360.748.442.358.263.2283.332.7415.79-16.410.00023.093.13
2014 (1)25.4905.3401.5335.916.5704.7209.7806.4001.3517.398.25119.4156.4414.081.11427.2218.89-77.680.00022.39-1.8

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