玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)20.7224.3-29.8611.14124.14-42.78.57-70.08-39.615.64-77.14-41.491.74-77.4-49.421.28-75.38-43.610.239.520.013.17-59.77-24.9636.10-0.63-31.09130.43660.87-4.98-30.43-136.9418.3520.47-10.06-17.56
23Q3 (19)16.67-18.16-37.754.97-33.02-66.2628.6412.23-2.6224.678.064.457.704.62-12.85.2016.85-5.110.2110.53-8.732.7411.930.0636.33-43.16-35.9917.14-40.36-65.5682.3816.5965.522.76-10.25-19.52
23Q2 (18)20.37-10.85-18.327.42-34.28-54.5325.5287.3730.7422.83122.0846.077.36153.79-8.04.45140.54-7.870.195.56-38.7129.2562.2331.4663.92-8.78-7.0828.74-65.16-65.5870.66303.76328.5125.36-5.7616.65
23Q1 (17)22.85-22.6533.3911.29-41.9249.5413.62-4.0250.510.286.6458.42.90-15.714.171.85-18.514.20.18-21.74-25.018.032.7440.5370.0733.757.482.50-39.9-2.2217.50146.951.8226.918.382.95
22Q4 (16)29.5410.3153.3719.4431.98121.1614.19-51.7533.249.64-59.1910.423.44-61.045.852.27-58.587.080.230.0-4.1717.55-46.3618.5852.39-7.7-10.92137.27175.7768.04-37.27-174.88-320.5324.83-12.2-7.83
22Q3 (15)26.787.3893.2214.73-9.74401.0229.4150.67669.923.6251.12703.48.8310.38859.785.4813.46769.840.23-25.8121.0532.7247.06270.9856.76-17.491.6849.78-40.39-34.6749.78201.88109.0728.2830.08-3.08
22Q2 (14)24.9445.5941.9516.32116.16139.6519.52115.69540.015.63140.83422.748.00214.96708.084.83198.15654.690.3129.1755.022.2573.42183.868.795.444.4383.51-1.02-61.4616.49-4.06113.4921.74-16.83-17.96
22Q1 (13)17.13-11.0642.757.55-14.11799.079.05-15.02996.046.49-25.66458.562.54-21.85588.461.62-23.58723.080.240.041.1812.83-13.31175.9165.2410.93-7.7784.383.29-29.6917.191.69026.14-2.97-17.09
21Q4 (12)19.2638.96-3.418.79198.980.4610.65178.8150.08.73196.94137.873.25253.26127.272.12236.51125.530.2426.320.014.8067.876.6158.815.36-5.3781.697.22-59.816.90-29.01116.3726.94-7.68-6.98
21Q3 (11)13.86-21.12-53.782.94-56.83-85.963.8225.25-72.732.94-1.67-73.750.92-7.07-84.940.63-1.56-82.690.19-5.0-40.628.8212.5-48.0955.82-15.26-8.3176.19-64.84-48.9523.81119.48148.3529.1810.1130.21
21Q2 (10)17.5746.42-31.56.81730.56-58.323.05401.98-82.752.99265.19-80.530.99290.38-89.250.64346.15-87.790.2017.65-41.187.8468.6-62.0365.87-6.88-15.66216.6780.56133.77-122.220-1770.3726.50-15.950
21Q1 (9)12.00-39.82-35.03-1.08-112.34-117.09-1.01-123.7183.52-1.81-149.3280.24-0.52-136.3682.72-0.26-127.6684.710.17-29.17-10.534.65-44.51681.2570.7413.82-6.84120.00-40.95216.13-0.00100.0-100.031.538.870
20Q4 (8)19.94-33.51-16.788.75-58.21-38.034.26-69.59-65.483.67-67.23-52.211.43-76.6-57.940.94-74.18-54.150.24-25.0-7.698.38-50.68-48.7562.152.09-11.49203.2336.1777.82-103.23-109.63-622.5828.9629.239.41
20Q3 (7)29.9916.9256.8520.9428.15174.0814.01-20.7672.9611.20-27.0869.76.11-33.66114.393.64-30.53111.630.32-5.8828.016.99-17.7236.5860.88-22.05-15.11149.2461.0255.33-49.24-772.98-937.1222.410-17.52
20Q2 (6)25.6538.8745.9916.34158.54305.4617.68388.42835.4515.36267.691309.179.21405.982261.545.24408.241706.90.3478.9554.5520.652681.25198.4178.102.8610.092.68189.69-57.877.32-96.46106.650.000-100.0
20Q1 (5)18.47-22.9178.456.32-55.24201.61-6.13-149.68-186.95-9.16-219.27-228.83-3.01-188.53-206.74-1.70-182.93-198.270.19-26.92-20.83-0.80-104.89-106.7675.938.1317.5-103.33-190.42-17.69206.671546.6711.490.00-100.0-100.0
19Q4 (4)23.9625.310.014.1284.820.012.3452.350.07.6816.360.03.4019.30.02.0519.190.00.264.00.016.3531.430.070.22-2.090.0114.2918.950.0-14.29-342.860.026.47-2.580.0
19Q3 (3)19.128.820.07.6489.580.08.10328.570.06.60505.50.02.85630.770.01.72493.10.00.2513.640.012.4479.770.071.721.010.096.08-56.330.05.88105.350.027.17-10.00.0
19Q2 (2)17.5769.760.04.03164.790.01.89-73.190.01.09-84.670.00.39-86.170.00.29-83.240.00.22-8.330.06.92-41.50.071.009.870.0220.00350.560.0-110.00-159.340.030.19-10.310.0
19Q1 (1)10.350.00.0-6.220.00.07.050.00.07.110.00.02.820.00.01.730.00.00.240.00.011.830.00.064.620.00.0-87.800.00.0185.370.00.033.660.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)20.02-19.148.67-41.263.9635.2118.913.515.6811.4418.05-19.5612.68-13.390.80-22.3323.107.3436.10-31.0945.82-43.2654.18181.460.08-29.123.59-5.68
2022 (9)24.7655.4314.76214.712.93-32.1118.27305.114.07295.2222.44406.5514.64392.931.0332.0521.52130.952.39-10.9280.75-22.2419.2500.12-51.1225.01-11.91
2021 (8)15.93-34.954.69-67.364.3130.374.51-53.073.56-52.094.43-66.592.97-63.60.78-27.789.32-29.5558.81-5.37103.85-30.61-3.8500.2447.7828.3913.33
2020 (7)24.4935.6814.37167.63.31-19.89.6125.297.4327.8813.2640.628.1642.161.0813.6813.238.3562.15-11.49149.66114.13-49.6600.16-11.5125.05-14.15
2019 (6)18.0521.795.37142.994.1218.047.67103.995.8195.629.4389.365.7477.710.95-8.6512.2160.6670.22-1.3669.8917.7830.11-27.90.1911.8129.1814.84
2018 (5)14.82-7.22.2176.83.49-14.393.7602.9704.9803.2301.0414.297.6073.1271.1938.7259.34041.76-94.610.17025.410.67
2017 (4)15.97-27.181.25-87.954.0827.24-0.160-1.050-1.480-0.8400.91-32.094.39-70.6751.32-9.9-700.000775.008659.850.00025.2429.44
2016 (3)21.93116.4910.3703.21-3.7111.3809.15019.52012.3901.3425.2314.97796.4156.96-9.2390.8821.188.85-67.330.00019.50-15.14
2015 (2)10.13-43.69-1.4903.33-13.64-2.010-2.920-4.780-2.9401.0728.921.67-87.2762.7539.9175.0022.0627.08-30.830.00022.98-13.87
2014 (1)17.9905.4403.8653.538.9007.9709.8006.8200.83-30.8313.12-35.5644.85-10.6461.45-25.3939.16121.890.00026.6827.41

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