玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)15.34-30.78-1.797.91-30.4925.566.62-52.0318.435.43-50.5928.374.95-48.4964.452.21-45.5747.330.398.3318.187.31-49.5216.59136.492.3628.29120.0046.095.88-20.00-212.0-50.06.72-37.78-27.43
23Q3 (19)22.1624.7723.8711.3843.1466.6213.8034.518.6610.9938.0717.419.6120.8838.874.0623.0327.670.36-10.09.0914.4833.4617.72133.34-13.4811.6282.146.5940.3917.86-18.9-56.9610.808.54-4.59
23Q2 (18)17.7617.386.037.9556.5-14.2410.26104.38-9.67.96105.15-11.657.95185.97-16.933.30146.27-22.170.4025.0-13.0410.8587.72-8.21154.129.720.0577.06-24.86-5.8122.02958.7221.19.95-5.0627.56
23Q1 (17)15.13-3.14-14.865.08-19.37-30.985.02-10.2-49.453.88-8.27-51.382.78-7.64-55.231.34-10.67-54.270.32-3.03-11.115.78-7.81-44.9140.4932.058.96102.56-9.540.35-2.5680.77-110.010.4813.17-4.12
22Q4 (16)15.62-12.6948.26.30-7.76100.645.59-51.93116.674.23-54.8195.833.01-56.511.91.50-52.8338.890.330.0-25.06.27-49.0296.55106.39-10.943.94113.3393.7-6.5-13.33-132.1437.149.26-18.221.52
22Q3 (15)17.896.8152.786.83-26.3247.8411.632.47143.829.363.88150.276.92-27.6919.723.18-25.089.290.33-28.26-23.2612.304.06137.45119.46-6.95-54.0158.51-28.49-38.6641.49128.191248.411.3245.1367.95
22Q2 (14)16.75-5.7418.719.2725.9531.1211.3514.397.749.0112.91108.089.5754.1141.364.2444.71102.870.4627.780.011.8212.6889.42128.38-0.43-49.7981.8211.96-33.9218.18-29.09176.367.80-28.646.41
22Q1 (13)17.7768.617.227.36134.394.699.93284.8844.757.98269.4445.896.21130.86-13.992.93171.320.580.36-18.18-16.2810.49228.8441.37128.9425.97-41.7973.08-39.71-28.0625.64220.881715.3810.9343.4427.09
21Q4 (12)10.54-9.99-39.223.14-32.03-55.462.58-45.91-64.462.16-42.25-65.222.69-53.46-65.561.08-35.71-63.270.442.33-4.353.19-38.42-58.73102.36-60.59-46.48121.2127.0825.25-21.21-789.39-757.587.6213.06-7.3
21Q3 (11)11.71-17.01-31.044.62-34.6516.374.77-16.96.953.74-13.630.05.78-14.6273.051.68-19.6220.860.43-6.5219.445.18-16.992.98259.741.5874.7295.38-22.967.833.08112.92-73.336.74-8.05-39.22
21Q2 (10)14.11-6.93-0.427.070.57142.965.74-16.3381.654.33-20.8464.646.77-6.23175.22.09-13.9984.960.466.9812.26.24-15.968.19255.6915.4475.48123.8121.8837.57-23.81-1400.0-338.17.33-14.770
21Q1 (9)15.16-12.57-15.47.03-0.2844.956.86-5.5120.775.47-11.9226.337.22-7.55112.982.43-17.3548.170.43-6.5216.227.42-4.0115.94221.5015.82102.73101.594.9717.22-1.59-149.21-111.98.604.62-32.92
20Q4 (8)17.342.127.577.0577.5834.547.2662.7890.056.2166.04101.627.81133.83134.532.94111.5194.70.4627.780.07.7353.6871.02191.2528.6563.0396.779.4-29.383.23-72.04108.718.22-25.88-20.73
20Q3 (7)16.9819.8331.323.9736.43-3.174.4641.14-1.983.7442.215.653.3435.77-23.921.3923.01-15.240.36-12.2-16.285.0335.58-4.01148.662.02-1.6788.46-1.71-0.4811.5415.383.8511.09032.97
20Q2 (6)14.17-20.935.512.91-40.0-27.613.16-44.37-10.732.63-39.26-5.052.46-27.43-21.661.13-31.10.00.4110.8113.893.71-42.03-13.52145.7133.36-37.3490.003.85-19.3110.00-25.0186.670.00-100.0-100.0
20Q1 (5)17.9211.1750.714.85-7.44-6.375.6848.695.384.3340.58-6.283.391.8-52.051.648.61-40.150.37-19.57-36.216.4041.5913.07109.26-6.86-45.7886.67-36.76-9.8713.33136.0246.6712.8223.6398.15
19Q4 (4)16.1224.670.05.2427.80.03.82-16.040.03.08-12.990.03.33-24.150.01.51-7.930.00.466.980.04.52-13.740.0117.31-22.410.0137.0454.170.0-37.04-433.330.010.3724.340.0
19Q3 (3)12.93-3.720.04.101.990.04.5528.530.03.5427.80.04.3939.810.01.6445.130.00.4319.440.05.2422.140.0151.19-34.980.088.89-20.310.011.11196.30.08.34-6.610.0
19Q2 (2)13.4312.950.04.02-22.390.03.54-34.320.02.77-40.040.03.14-55.590.01.13-58.760.00.36-37.930.04.29-24.20.0232.5415.390.0111.5416.00.0-11.54-400.00.08.9338.020.0
19Q1 (1)11.890.00.05.180.00.05.390.00.04.620.00.07.070.00.02.740.00.00.580.00.05.660.00.0201.530.00.096.150.00.03.850.00.06.470.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)17.684.128.258.980.33-5.879.10-6.577.21-6.8523.63-2.5611.03-9.141.47-3.929.75-5.61136.4928.2990.6316.929.37-57.790.0009.35-3.31
2022 (9)16.9834.347.5743.920.3534.489.74102.497.74104.7624.2520.6512.1436.41.53-31.3910.3394.17106.393.9477.51-29.1322.1900.0009.6729.11
2021 (8)12.64-24.085.266.910.26-33.554.81-9.763.78-14.2920.1021.088.9033.432.2351.75.32-9.68102.36-46.48109.3817.99-9.3800.0007.49-27.7
2020 (7)16.6523.884.925.580.3937.115.3320.594.4122.8416.60-7.266.67-23.511.47-35.535.8918.04191.2563.0392.70-12.288.0300.00010.3623.92
2019 (6)13.449.184.6628.370.28310.024.428.63.5911.1517.903.958.727.262.28-6.564.9916.86117.31-1.58105.6718.76-5.6700.0008.363.34
2018 (5)12.31-6.883.6317.480.07-21.744.0730.453.2322.8117.2233.388.1329.252.445.174.2729.39119.191.4688.98-9.7511.02682.20.0008.09-11.39
2017 (4)13.2212.223.0947.140.094.233.1243.122.6355.6212.9145.886.2938.852.32-7.943.3036.93117.4811.198.592.541.41-63.380.0009.139.6
2016 (3)11.780.342.10-44.740.08-23.842.18-47.721.69-49.78.85-59.144.53-56.022.52-16.832.41-44.72105.74-3.2896.155.493.85-56.540.0008.3316.02
2015 (2)11.74-1.923.8036.20.11-20.894.1756.773.3653.4221.6666.6210.3081.663.0319.764.3650.34109.33-7.0591.15-13.418.8500.0007.18-12.22
2014 (1)11.9702.7900.14-28.022.6602.19013.0005.6702.537.22.9010.27117.62-23.88105.26-14.36-5.2600.0008.18-1.56

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