玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)25.94-27.88-34.79-32.09-133.72-147.99-53.37-567.96-325.6-53.58-558.23-300.15-10.27-613.19-354.42-6.39-679.27-340.690.120.09.09-45.700-872.3461.8712.4534.559.26-64.44-40.7439.51152.67850.6250.3421.5413.66
23Q3 (19)35.97-1.75-1.18-13.7350.65-420.08-7.9966.97-1501.75-8.1466.88-3114.81-1.4462.5-2500.0-0.8266.53-845.450.1220.0-20.00.00100.0-100.055.026.512.93166.6744.14133.33-75.00-380.0-110.7141.42-19.5331.24
23Q2 (18)36.61-8.79-1.45-27.82-152.91-858.04-24.19-120.51-569.71-24.58-110.45-594.57-3.84-86.41-347.74-2.45-88.46-331.130.10-16.67-50.0-15.04-357.14-253.3151.660.02-2.6115.6215.6261.87-15.620-154.6951.4733.8697.96
23Q1 (17)40.140.920.07-11.0014.99-4683.33-10.9712.52-418.9-11.6812.77-448.66-2.068.85-285.59-1.3010.34-271.050.129.09-40.0-3.2930.0-142.2951.6512.28-6.58100.000.0800.0-0.00100.0-100.038.45-13.1945.2
22Q4 (16)39.789.2918.6-12.94-390.15-540.59-12.54-2300.0-473.21-13.39-5059.26-509.48-2.26-3866.67-315.24-1.45-1418.18-316.420.11-26.67-42.11-4.70-180.62-155.146.00-5.58-37.94100.00120.0280.0-5.26-100.75-103.3844.2940.3456.78
22Q3 (15)36.40-2.023.35-2.64-171.93-159.460.57-88.93-87.660.27-94.57-92.860.06-96.13-95.20.11-89.62-86.420.15-25.0-21.055.83-40.57-41.0548.72-8.14-33.56-500.00-800.0-600.0700.002350.0031.5621.3827.05
22Q2 (14)37.1511.13-2.523.671429.17388.985.1549.71419.884.9748.36238.061.5539.64259.791.0639.47358.540.200.033.339.8126.0975.8153.04-4.07-30.5771.43542.86-28.5728.57-71.43-14.2926.00-1.81-15.36
22Q1 (13)33.43-0.33-14.280.24111.88105.963.442.38175.113.352.45170.081.115.71187.40.7613.43238.180.205.2642.867.78-8.79231.0655.29-25.4-37.6211.11120.0-87.65100.00-35.71900.026.48-6.27-21.28
21Q4 (12)33.54-4.77-1.81-2.02-145.583.13.36-27.27128.843.27-13.49125.391.05-16.0129.410.67-17.28139.180.190.035.718.53-13.75347.2574.121.08-19.51-55.56-155.56-153.57155.5604300.028.2513.73-29.23
21Q3 (11)35.22-7.5816.014.44449.61130.754.62386.96137.23.78205.0128.641.25228.87134.920.81297.56148.210.1926.6735.719.8977.24331.6273.33-4.01-23.86100.000.0-14.710.00-100.0100.024.84-19.14-30.17
21Q2 (10)38.11-2.2823.21-1.2768.4994.97-1.6164.85-104.93-3.6024.69-112.31-0.9723.62-113.47-0.4125.45-111.110.157.1425.05.58137.45-86.8176.39-13.81-22.34100.0011.11230.7733.33233.33-81.1130.72-8.680
21Q1 (9)39.0014.1720.97-4.0366.2871.38-4.5860.6971.99-4.7862.8970.92-1.2764.4377.64-0.5567.8478.350.140.0-12.52.35168.12125.2488.63-3.76-16.9690.00-13.213.1710.00370.0-32.8633.64-15.730
20Q4 (8)34.1612.5232.1-11.9517.2437.83-11.656.248.34-12.882.4252.1-3.570.2866.88-1.71-1.7966.210.140.0-26.32-3.4519.277.1492.09-4.38-23.35103.70-11.5522.69-3.7078.52-125.9339.9212.2321.04
20Q3 (7)30.36-1.84-4.47-14.4442.8343.64-12.42-138.0555.37-13.20-145.1354.59-3.58-149.7254.39-1.68-145.5358.820.1416.670.0-4.27-110.0977.4496.31-2.08-1.53117.24253.3227.01-17.24-109.77-324.1435.570-17.03
20Q2 (6)30.93-4.06-17.08-25.26-79.4-35.8132.64299.63263.3629.25277.92245.817.20226.76232.113.69245.28224.240.12-25.0-20.042.31554.46444.2698.36-7.8426.07-76.47-187.66-181.93176.471084.872547.060.000-100.0
20Q1 (5)32.2424.6716.1-14.0826.7450.11-16.3527.4943.7-16.4438.8643.52-5.6847.3122.09-2.5449.835.70.16-15.7914.29-9.3138.355.28106.73-11.1635.5687.233.21-10.6614.894.26532.980.00-100.0-100.0
19Q4 (4)25.86-18.630.0-19.2224.980.0-22.5518.970.0-26.897.50.0-10.78-37.320.0-5.06-24.020.00.1935.710.0-15.0920.290.0120.1422.830.084.52-8.430.014.2985.710.032.98-23.070.0
19Q3 (3)31.78-14.80.0-25.62-37.740.0-27.83-39.290.0-29.07-44.920.0-7.85-44.040.0-4.08-37.370.00.14-6.670.0-18.93-54.030.097.8125.370.092.31-1.10.07.6915.380.042.873.130.0
19Q2 (2)37.3034.320.0-18.6034.090.0-19.9831.20.0-20.0631.090.0-5.4525.240.0-2.9724.810.00.157.140.0-12.2940.970.078.02-0.90.093.33-4.420.06.67183.330.041.57-5.130.0
19Q1 (1)27.770.00.0-28.220.00.0-29.040.00.0-29.110.00.0-7.290.00.0-3.950.00.00.140.00.0-20.820.00.078.730.00.097.650.00.02.350.00.043.820.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)34.61-4.63-20.9605.9843.91-24.170-24.530-17.850-11.2500.47-29.85-16.07061.8734.587.23013.48-96.631.51-12.3345.2348.3
2022 (9)36.290.06-1.6104.16-17.810.61-23.750.32540.00.33450.00.4916.670.674.695.96-11.5746.00-37.94-280.000400.00166.671.73141.5930.504.92
2021 (8)36.2713.45-0.5105.06-27.30.8000.0500.0600.4200.6414.296.7450.7874.12-19.51-62.500150.0000.711019.3729.07-24.43
2020 (7)31.975.16-16.0606.960.8-3.710-4.950-5.690-2.2500.56-8.24.47092.09-23.35430.56368.73-330.5600.0621.2638.47-3.41
2019 (6)30.40-5.56-22.6306.90125.43-24.650-26.250-31.560-15.6800.61-26.51-16.690120.1453.8391.8676.368.14-83.010.05-62.1739.8330.89
2018 (5)32.19-12.19-1.3603.06-31.56-2.640-3.480-5.140-2.5400.8313.71.15078.101.4752.08-30.8447.9292.670.14-47.9630.43-25.73
2017 (4)36.66-8.37-23.6004.4744.02-31.400-32.840-38.040-23.8600.73-19.78-23.73076.9770.0675.3021.7424.87-34.80.27040.9736.02
2016 (3)40.01-5.44-7.2303.11-7.12-11.680-12.280-15.670-11.0900.91-1.09-5.91045.2627.8561.86-47.1738.1400.00030.1217.24
2015 (2)42.31-7.74.57-61.853.3457.643.90-70.182.59-75.823.27-81.312.46-80.190.92-20.08.73-46.8335.40-10.24117.0927.58-17.0900.00025.697.44
2014 (1)45.84011.9802.1221.813.08010.71017.50012.4201.15-3.3616.4219.7739.44-11.7991.78-6.238.42297.70.00023.913.06

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