- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 9.92 | -7.38 | -31.54 | 1.42 | -1.39 | -4.05 | 0.76 | -3.8 | 347.06 | 1.16 | 3.57 | 5.45 | 14.31 | 6.46 | 40.15 | 7.66 | 3.86 | 553.01 | 11.69 | 11.82 | 54.04 | 1061 | 0.0 | 0.0 |
| 23Q3 (19) | 10.71 | 1.61 | -33.89 | 1.44 | 7.46 | -2.04 | 0.79 | 3.95 | -31.3 | 1.12 | -0.88 | 0.0 | 13.45 | 5.76 | 48.17 | 7.38 | 2.3 | 3.91 | 10.46 | -2.46 | 51.26 | 1061 | 0.0 | -4.84 |
| 23Q2 (18) | 10.54 | -7.79 | -29.59 | 1.34 | 1.52 | -4.29 | 0.76 | 7.04 | 11.76 | 1.13 | 4.63 | 0.89 | 12.71 | 10.09 | 35.94 | 7.21 | 16.08 | 58.74 | 10.72 | 13.46 | 43.3 | 1061 | 0.0 | -4.84 |
| 23Q1 (17) | 11.43 | -21.12 | -18.18 | 1.32 | -10.81 | -8.97 | 0.71 | 317.65 | 4.41 | 1.08 | -1.82 | 0.0 | 11.55 | 13.07 | 11.26 | 6.21 | 429.46 | 27.61 | 9.45 | 24.47 | 22.22 | 1061 | 0.0 | -4.84 |
| 22Q4 (16) | 14.49 | -10.56 | 5.0 | 1.48 | 0.68 | 1.37 | 0.17 | -85.22 | -75.0 | 1.1 | -1.79 | -4.35 | 10.21 | 12.56 | -3.46 | 1.17 | -83.47 | -76.19 | 7.59 | 9.8 | -8.9 | 1061 | -4.84 | -4.84 |
| 22Q3 (15) | 16.2 | 8.22 | 20.45 | 1.47 | 5.0 | 5.76 | 1.15 | 69.12 | 79.69 | 1.12 | 0.0 | 9.8 | 9.07 | -2.97 | -12.2 | 7.10 | 56.28 | 49.18 | 6.91 | -7.59 | -8.84 | 1115 | 0.0 | -7.16 |
| 22Q2 (14) | 14.97 | 7.16 | 14.1 | 1.4 | -3.45 | 17.65 | 0.68 | 0.0 | 7.94 | 1.12 | 3.7 | 8.74 | 9.35 | -9.9 | 3.11 | 4.54 | -6.68 | -5.4 | 7.48 | -3.22 | -4.7 | 1115 | 0.0 | -7.16 |
| 22Q1 (13) | 13.97 | 1.23 | 15.45 | 1.45 | -0.68 | 15.08 | 0.68 | 0.0 | 15.25 | 1.08 | -6.09 | 4.85 | 10.38 | -1.89 | -0.32 | 4.87 | -1.22 | -0.17 | 7.73 | -7.23 | -9.18 | 1115 | 0.0 | -7.16 |
| 21Q4 (12) | 13.8 | 2.6 | -13.32 | 1.46 | 5.04 | 7.35 | 0.68 | 6.25 | 1.49 | 1.15 | 12.75 | 3.6 | 10.58 | 2.37 | 23.84 | 4.93 | 3.56 | 17.08 | 8.33 | 9.89 | 19.52 | 1115 | -7.16 | -7.16 |
| 21Q3 (11) | 13.45 | 2.52 | -28.87 | 1.39 | 16.81 | 5.3 | 0.64 | 1.59 | -20.0 | 1.02 | -0.97 | 10.87 | 10.33 | 13.94 | 48.05 | 4.76 | -0.91 | 12.48 | 7.58 | -3.4 | 55.88 | 1201 | 0.0 | 24.2 |
| 21Q2 (10) | 13.12 | 8.43 | -19.01 | 1.19 | -5.56 | -13.14 | 0.63 | 6.78 | -13.7 | 1.03 | 0.0 | -1.9 | 9.07 | -12.9 | 7.25 | 4.80 | -1.52 | 6.56 | 7.85 | -7.77 | 21.12 | 1201 | 0.0 | 24.2 |
| 21Q1 (9) | 12.1 | -23.99 | -0.08 | 1.26 | -7.35 | -3.08 | 0.59 | -11.94 | -6.35 | 1.03 | -7.21 | -1.9 | 10.41 | 21.9 | -3.0 | 4.88 | 15.86 | -6.27 | 8.51 | 22.09 | -1.82 | 1201 | 0.0 | -3.77 |
| 20Q4 (8) | 15.92 | -15.81 | 8.82 | 1.36 | 3.03 | 0.0 | 0.67 | -16.25 | -21.18 | 1.11 | 20.65 | 16.84 | 8.54 | 22.38 | -8.1 | 4.21 | -0.52 | -27.56 | 6.97 | 43.31 | 7.37 | 1201 | 24.2 | -3.77 |
| 20Q3 (7) | 18.91 | 16.73 | 60.12 | 1.32 | -3.65 | -5.04 | 0.8 | 9.59 | 86.05 | 0.92 | -12.38 | -22.69 | 6.98 | -17.46 | -40.69 | 4.23 | -6.12 | 16.19 | 4.87 | -24.94 | -51.72 | 967 | 0.0 | -22.52 |
| 20Q2 (6) | 16.2 | 33.77 | 26.17 | 1.37 | 5.38 | -5.52 | 0.73 | 15.87 | 14.06 | 1.05 | 0.0 | -0.94 | 8.46 | -21.22 | -25.11 | 4.51 | -13.38 | -9.59 | 6.48 | -25.25 | -21.49 | 967 | -22.52 | -22.52 |
| 20Q1 (5) | 12.11 | -17.22 | -22.42 | 1.3 | -4.41 | -10.34 | 0.63 | -25.88 | -23.17 | 1.05 | 10.53 | -0.94 | 10.73 | 15.48 | 15.57 | 5.20 | -10.46 | -0.97 | 8.67 | 33.53 | 27.69 | 1248 | 0.0 | 0.0 |
| 19Q4 (4) | 14.63 | 23.88 | 0.0 | 1.36 | -2.16 | 0.0 | 0.85 | 97.67 | 0.0 | 0.95 | -20.17 | 0.0 | 9.30 | -21.02 | 0.0 | 5.81 | 59.57 | 0.0 | 6.49 | -35.56 | 0.0 | 1248 | 0.0 | 0.0 |
| 19Q3 (3) | 11.81 | -8.02 | 0.0 | 1.39 | -4.14 | 0.0 | 0.43 | -32.81 | 0.0 | 1.19 | 12.26 | 0.0 | 11.77 | 4.22 | 0.0 | 3.64 | -26.95 | 0.0 | 10.08 | 22.06 | 0.0 | 1248 | 0.0 | 0.0 |
| 19Q2 (2) | 12.84 | -17.75 | 0.0 | 1.45 | 0.0 | 0.0 | 0.64 | -21.95 | 0.0 | 1.06 | 0.0 | 0.0 | 11.29 | 21.57 | 0.0 | 4.98 | -5.11 | 0.0 | 8.26 | 21.57 | 0.0 | 1248 | 0.0 | 0.0 |
| 19Q1 (1) | 15.61 | 0.0 | 0.0 | 1.45 | 0.0 | 0.0 | 0.82 | 0.0 | 0.0 | 1.06 | 0.0 | 0.0 | 9.29 | 0.0 | 0.0 | 5.25 | 0.0 | 0.0 | 6.79 | 0.0 | 0.0 | 1248 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 42.6 | -28.56 | 5.53 | -4.66 | 3.02 | 13.11 | 4.49 | 1.58 | 12.98 | 33.46 | 7.09 | 58.33 | 10.54 | 42.19 | 1061 | 0.0 |
| 2022 (9) | 59.63 | 13.62 | 5.8 | 9.23 | 2.67 | 5.12 | 4.42 | 4.74 | 9.73 | -3.87 | 4.48 | -7.49 | 7.41 | -7.82 | 1061 | -4.84 |
| 2021 (8) | 52.48 | -16.87 | 5.31 | -0.75 | 2.54 | -10.25 | 4.22 | 2.18 | 10.12 | 19.39 | 4.84 | 7.97 | 8.04 | 22.91 | 1115 | -7.16 |
| 2020 (7) | 63.13 | 15.03 | 5.35 | -5.14 | 2.83 | 3.28 | 4.13 | -3.28 | 8.47 | -17.54 | 4.48 | -10.21 | 6.54 | -15.92 | 1201 | 24.2 |
| 2019 (6) | 54.88 | -20.16 | 5.64 | -13.76 | 2.74 | -11.61 | 4.27 | -7.58 | 10.28 | 8.02 | 4.99 | 10.71 | 7.78 | 15.77 | 967 | -22.52 |
| 2018 (5) | 68.74 | 22.03 | 6.54 | -1.65 | 3.1 | 9.54 | 4.62 | -10.12 | 9.51 | -19.41 | 4.51 | -10.24 | 6.72 | -26.34 | 1248 | 4.44 |
| 2017 (4) | 56.33 | 8.24 | 6.65 | 0.76 | 2.83 | 6.79 | 5.14 | 19.26 | 11.81 | -6.92 | 5.02 | -1.34 | 9.12 | 10.18 | 1195 | -16.9 |
| 2016 (3) | 52.04 | -5.62 | 6.6 | 1.85 | 2.65 | -1.85 | 4.31 | 12.24 | 12.68 | 7.92 | 5.09 | 3.99 | 8.28 | 18.93 | 1438 | 19.53 |
| 2015 (2) | 55.14 | -10.14 | 6.48 | -12.08 | 2.7 | -19.4 | 3.84 | -7.91 | 11.75 | -2.16 | 4.90 | -10.31 | 6.96 | 2.47 | 1203 | -9.96 |
| 2014 (1) | 61.36 | 4.75 | 7.37 | 2.5 | 3.35 | 9.84 | 4.17 | 0.72 | 12.01 | 0 | 5.46 | 0 | 6.80 | 0 | 1336 | 6.97 |
