- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1896.96 | 13.41 | 20.47 | 17.67 | 7.74 | 6.96 | 10.74 | 9.26 | 103.8 | 2.34 | 20.62 | 24.47 | 0.93 | -5.0 | -11.21 | 0.57 | -3.66 | 69.17 | 0.12 | 6.35 | 3.32 | 3547 | 0.0 | 0.0 |
| 23Q3 (19) | 1672.6 | 42.4 | 7.45 | 16.4 | 9.55 | 15.74 | 9.83 | 101.85 | 113.7 | 1.94 | 16.17 | 24.36 | 0.98 | -23.07 | 7.72 | 0.59 | 41.75 | 98.89 | 0.12 | -18.42 | 15.74 | 3547 | 0.0 | 38.34 |
| 23Q2 (18) | 1174.6 | -2.2 | -9.73 | 14.97 | 1.15 | 20.92 | 4.87 | -5.62 | 19.36 | 1.67 | 3.73 | 11.33 | 1.27 | 3.42 | 33.95 | 0.41 | -3.5 | 32.23 | 0.14 | 6.06 | 23.33 | 3547 | 0.0 | 38.34 |
| 23Q1 (17) | 1201.03 | -23.73 | -6.13 | 14.8 | -10.41 | 20.72 | 5.16 | -2.09 | 10.97 | 1.61 | -14.36 | 0.0 | 1.23 | 17.46 | 28.6 | 0.43 | 28.37 | 18.21 | 0.13 | 12.28 | 6.53 | 3547 | 0.0 | 38.34 |
| 22Q4 (16) | 1574.65 | 1.15 | 22.02 | 16.52 | 16.58 | 37.78 | 5.27 | 14.57 | 40.16 | 1.88 | 20.51 | -1.57 | 1.05 | 15.25 | 12.92 | 0.33 | 13.26 | 14.87 | 0.12 | 19.14 | -19.33 | 3547 | 38.34 | 38.34 |
| 22Q3 (15) | 1556.69 | 19.63 | 30.7 | 14.17 | 14.46 | 17.59 | 4.6 | 12.75 | 31.81 | 1.56 | 4.0 | 9.09 | 0.91 | -4.33 | -10.03 | 0.30 | -5.76 | 0.85 | 0.10 | -13.07 | -16.53 | 2564 | 0.0 | 8.97 |
| 22Q2 (14) | 1301.21 | 1.7 | 27.45 | 12.38 | 0.98 | 13.37 | 4.08 | -12.26 | 40.21 | 1.5 | -6.83 | 11.94 | 0.95 | -0.71 | -11.05 | 0.31 | -13.73 | 10.01 | 0.12 | -8.39 | -12.17 | 2564 | 0.0 | 8.97 |
| 22Q1 (13) | 1279.43 | -0.86 | 31.03 | 12.26 | 2.25 | 19.38 | 4.65 | 23.67 | 65.48 | 1.61 | -15.71 | 15.0 | 0.96 | 3.14 | -8.89 | 0.36 | 24.74 | 26.29 | 0.13 | -14.98 | -12.23 | 2564 | 0.0 | 8.97 |
| 21Q4 (12) | 1290.49 | 8.35 | 18.3 | 11.99 | -0.5 | 7.92 | 3.76 | 7.74 | 45.17 | 1.91 | 33.57 | 103.19 | 0.93 | -8.17 | -8.77 | 0.29 | -0.57 | 22.72 | 0.15 | 23.27 | 71.77 | 2564 | 8.97 | 8.97 |
| 21Q3 (11) | 1191.05 | 16.66 | 29.66 | 12.05 | 10.35 | 18.02 | 3.49 | 19.93 | 47.26 | 1.43 | 6.72 | 48.96 | 1.01 | -5.41 | -8.97 | 0.29 | 2.8 | 13.58 | 0.12 | -8.52 | 14.89 | 2353 | 0.0 | -1.75 |
| 21Q2 (10) | 1020.96 | 4.56 | 36.63 | 10.92 | 6.33 | 10.19 | 2.91 | 3.56 | 27.07 | 1.34 | -4.29 | 38.14 | 1.07 | 1.69 | -19.35 | 0.29 | -0.96 | -6.99 | 0.13 | -8.46 | 1.11 | 2353 | 0.0 | -1.75 |
| 21Q1 (9) | 976.46 | -10.49 | 26.03 | 10.27 | -7.56 | 8.56 | 2.81 | 8.49 | 10.63 | 1.4 | 48.94 | 40.0 | 1.05 | 3.27 | -13.86 | 0.29 | 21.21 | -12.22 | 0.14 | 66.39 | 11.08 | 2353 | 0.0 | -1.75 |
| 20Q4 (8) | 1090.9 | 18.75 | 12.73 | 11.11 | 8.81 | 3.06 | 2.59 | 9.28 | -5.13 | 0.94 | -2.08 | -10.48 | 1.02 | -8.37 | -8.57 | 0.24 | -7.98 | -15.84 | 0.09 | -17.55 | -20.58 | 2353 | -1.75 | -1.92 |
| 20Q3 (7) | 918.62 | 22.94 | -4.5 | 10.21 | 3.03 | -3.77 | 2.37 | 3.49 | -2.87 | 0.96 | -1.03 | -21.95 | 1.11 | -16.19 | 0.76 | 0.26 | -15.81 | 1.71 | 0.10 | -19.49 | -18.27 | 2395 | 0.0 | -0.17 |
| 20Q2 (6) | 747.24 | -3.55 | -0.03 | 9.91 | 4.76 | -4.07 | 2.29 | -9.84 | -2.55 | 0.97 | -3.0 | 2.11 | 1.33 | 8.61 | -4.04 | 0.31 | -6.52 | -2.52 | 0.13 | 0.57 | 2.14 | 2395 | 0.0 | -0.17 |
| 20Q1 (5) | 774.76 | -19.94 | 14.82 | 9.46 | -12.24 | -3.27 | 2.54 | -6.96 | 7.63 | 1.0 | -4.76 | 17.65 | 1.22 | 9.61 | -15.76 | 0.33 | 16.22 | -6.27 | 0.13 | 18.96 | 2.46 | 2395 | -0.17 | -0.17 |
| 19Q4 (4) | 967.74 | 0.61 | 0.0 | 10.78 | 1.6 | 0.0 | 2.73 | 11.89 | 0.0 | 1.05 | -14.63 | 0.0 | 1.11 | 0.99 | 0.0 | 0.28 | 11.21 | 0.0 | 0.11 | -15.15 | 0.0 | 2399 | 0.0 | 0.0 |
| 19Q3 (3) | 961.91 | 28.69 | 0.0 | 10.61 | 2.71 | 0.0 | 2.44 | 3.83 | 0.0 | 1.23 | 29.47 | 0.0 | 1.10 | -20.19 | 0.0 | 0.25 | -19.32 | 0.0 | 0.13 | 0.61 | 0.0 | 2399 | 0.0 | 0.0 |
| 19Q2 (2) | 747.48 | 10.78 | 0.0 | 10.33 | 5.62 | 0.0 | 2.35 | -0.42 | 0.0 | 0.95 | 11.76 | 0.0 | 1.38 | -4.65 | 0.0 | 0.31 | -10.11 | 0.0 | 0.13 | 0.89 | 0.0 | 2399 | 0.0 | 0.0 |
| 19Q1 (1) | 674.74 | 0.0 | 0.0 | 9.78 | 0.0 | 0.0 | 2.36 | 0.0 | 0.0 | 0.85 | 0.0 | 0.0 | 1.45 | 0.0 | 0.0 | 0.35 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 2399 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 5945.19 | 4.08 | 63.83 | 15.36 | 30.6 | 64.43 | 7.55 | 15.27 | 1.07 | 10.84 | 0.51 | 57.98 | 0.13 | 10.75 | 3547 | 0.0 |
| 2022 (9) | 5711.97 | 27.53 | 55.33 | 22.36 | 18.61 | 43.6 | 6.55 | 7.55 | 0.97 | -4.06 | 0.33 | 12.6 | 0.11 | -15.66 | 3547 | 38.34 |
| 2021 (8) | 4478.96 | 26.83 | 45.22 | 11.11 | 12.96 | 32.38 | 6.09 | 57.77 | 1.01 | -12.4 | 0.29 | 4.38 | 0.14 | 24.4 | 2564 | 8.97 |
| 2020 (7) | 3531.52 | 5.36 | 40.7 | -1.93 | 9.79 | -0.91 | 3.86 | -5.16 | 1.15 | -6.92 | 0.28 | -5.95 | 0.11 | -9.98 | 2353 | -1.75 |
| 2019 (6) | 3351.87 | 22.59 | 41.5 | 3.31 | 9.88 | 4.44 | 4.07 | 10.6 | 1.24 | -15.73 | 0.29 | -14.81 | 0.12 | -9.78 | 2395 | -0.17 |
| 2018 (5) | 2734.16 | 44.34 | 40.17 | 27.08 | 9.46 | -7.62 | 3.68 | 15.36 | 1.47 | -11.96 | 0.35 | -36.0 | 0.13 | -20.08 | 2399 | 9.24 |
| 2017 (4) | 1894.19 | 31.41 | 31.61 | 13.62 | 10.24 | -25.64 | 3.19 | 4.59 | 1.67 | -13.53 | 0.54 | -43.41 | 0.17 | -20.41 | 2196 | 24.56 |
| 2016 (3) | 1441.47 | 26.89 | 27.82 | -0.18 | 13.77 | 71.7 | 3.05 | -6.15 | 1.93 | -21.33 | 0.96 | 35.31 | 0.21 | -26.04 | 1763 | -4.86 |
| 2015 (2) | 1135.98 | 5.41 | 27.87 | 5.37 | 8.02 | 5.53 | 3.25 | 3.17 | 2.45 | -0.04 | 0.71 | 0.11 | 0.29 | -2.12 | 1853 | -4.53 |
| 2014 (1) | 1077.67 | 22.8 | 26.45 | 12.17 | 7.6 | 4.97 | 3.15 | 12.9 | 2.45 | 0 | 0.71 | 0 | 0.29 | 0 | 1941 | -2.95 |
