玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)1.5846.3-38.280000.3977.2714.710000.000024.6821.1785.850.00001650.00.0
23Q3 (19)1.08-12.2-5.260000.22-4.35-31.250000.000020.378.94-27.430.00001650.070.1
23Q2 (18)1.23-41.71-68.220000.2327.78-8.00000.000018.70119.2189.460.00001650.070.1
23Q1 (17)2.11-17.58-59.890000.18-47.06-33.330000.00008.53-35.7766.190.00001650.070.1
22Q4 (16)2.56124.56-20.250000.346.25-12.820000.000013.28-52.699.310.000016570.170.1
22Q3 (15)1.14-70.54-65.450000.3228.0-20.00000.000028.07334.53131.580.0000970.0-53.59
22Q2 (14)3.87-26.43-27.530000.25-7.41-37.50000.00006.4625.85-13.760.0000970.0-53.59
22Q1 (13)5.2663.8621.480000.27-30.77-38.640000.00005.13-57.75-49.490.0000970.0-53.59
21Q4 (12)3.21-2.73-31.410000.39-2.5-35.00000.000012.150.23-5.230.000097-53.59-53.59
21Q3 (11)3.3-38.2-7.040000.40.0-14.890000.000012.1261.82-8.450.00002090.045.14
21Q2 (10)5.3423.3330.240000.4-9.09-14.890000.00007.49-26.29-34.660.00002090.045.14
21Q1 (9)4.33-7.487.980000.44-26.67-12.00000.000010.16-20.74-18.50.00002090.032.28
20Q4 (8)4.6831.8380.00000.627.665.260000.000012.82-3.16-41.520.000020945.1432.28
20Q3 (7)3.55-13.4137.60000.470.0-11.320000.000013.2415.49-35.550.00001440.0-8.86
20Q2 (6)4.12.2469.420000.47-6.0-20.340000.000011.46-8.06-52.980.0000144-8.86-8.86
20Q1 (5)4.0154.2331.050000.5-12.28-19.350000.000012.47-43.12-38.460.00001580.00.0
19Q4 (4)2.60.780.0000.00.577.550.0000.00.0000.021.926.720.00.0000.01580.00.0
19Q3 (3)2.586.610.0000.00.53-10.170.0000.00.0000.020.54-15.740.00.0000.01580.00.0
19Q2 (2)2.42-20.920.0000.00.59-4.840.0000.00.0000.024.3820.330.00.0000.01580.00.0
19Q1 (1)3.060.00.000.00.00.620.00.000.00.00.000.00.020.260.00.00.000.00.01580.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)6.0-53.23001.02-14.29000.00017.0083.290.0001650.0
2022 (9)12.83-20.75001.19-26.99000.0009.28-7.870.00016570.1
2021 (8)16.19-0.86001.63-20.49000.00010.07-19.80.00097-53.59
2020 (7)16.3353.33002.05-11.26000.00012.55-42.120.00020945.14
2019 (6)10.65-18.89002.3115.5000.00021.6942.40.000144-8.86
2018 (5)13.13-15.56002.076.99000.00015.23109.610.0001589.72
2017 (4)15.55-12.25001.130000.0007.2700.000144-13.25
2016 (3)17.7258.210000000.0000.0000.0001660.0
2015 (2)11.2-22.870000000.0000.0000.0001660.0
2014 (1)14.52118.670000000.0000.0000.00016659.62

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