- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 109.38 | 32.6 | -4.31 | 3.65 | 133.97 | -0.27 | 39.69 | 13.69 | 7.91 | 0 | 0 | 0 | 3.34 | 76.45 | 4.22 | 36.29 | -14.26 | 12.78 | 0.00 | 0 | 0 | 5011 | 0.0 | 0.0 |
| 23Q3 (19) | 82.49 | -0.05 | 0.28 | 1.56 | 6.85 | -1.89 | 34.91 | 2.95 | 0.46 | 0 | 0 | 0 | 1.89 | 6.9 | -2.16 | 42.32 | 3.0 | 0.18 | 0.00 | 0 | 0 | 5011 | 0.0 | -4.22 |
| 23Q2 (18) | 82.53 | -11.12 | 15.51 | 1.46 | -25.89 | -8.75 | 33.91 | 2.48 | -2.42 | 0 | 0 | 0 | 1.77 | -16.61 | -21.0 | 41.09 | 15.3 | -15.52 | 0.00 | 0 | 0 | 5011 | 0.0 | -4.22 |
| 23Q1 (17) | 92.86 | -18.76 | 2.47 | 1.97 | -46.17 | -7.08 | 33.09 | -10.03 | -1.16 | 0 | 0 | 0 | 2.12 | -33.74 | -9.32 | 35.63 | 10.75 | -3.55 | 0.00 | 0 | 0 | 5011 | 0.0 | -4.22 |
| 22Q4 (16) | 114.31 | 38.96 | -3.51 | 3.66 | 130.19 | -8.96 | 36.78 | 5.84 | 6.39 | 0 | 0 | 0 | 3.20 | 65.65 | -5.64 | 32.18 | -23.83 | 10.26 | 0.00 | 0 | 0 | 5011 | -4.22 | -4.22 |
| 22Q3 (15) | 82.26 | 15.13 | 16.91 | 1.59 | -0.62 | 21.37 | 34.75 | 0.0 | 15.87 | 0 | 0 | 0 | 1.93 | -13.68 | 3.82 | 42.24 | -13.14 | -0.89 | 0.00 | 0 | 0 | 5232 | 0.0 | -3.63 |
| 22Q2 (14) | 71.45 | -21.15 | 0.88 | 1.6 | -24.53 | 29.03 | 34.75 | 3.79 | 9.0 | 0 | 0 | 0 | 2.24 | -4.28 | 27.91 | 48.64 | 31.64 | 8.06 | 0.00 | 0 | 0 | 5232 | 0.0 | -3.63 |
| 22Q1 (13) | 90.62 | -23.51 | -3.0 | 2.12 | -47.26 | 0.0 | 33.48 | -3.15 | 2.57 | 0 | 0 | 0 | 2.34 | -31.06 | 3.09 | 36.95 | 26.61 | 5.74 | 0.00 | 0 | 0 | 5232 | 0.0 | -3.63 |
| 21Q4 (12) | 118.47 | 68.38 | -2.89 | 4.02 | 206.87 | -10.47 | 34.57 | 15.27 | -6.57 | 0 | 0 | 0 | 3.39 | 82.25 | -7.81 | 29.18 | -31.54 | -3.79 | 0.00 | 0 | 0 | 5232 | -3.63 | -3.63 |
| 21Q3 (11) | 70.36 | -0.66 | -17.28 | 1.31 | 5.65 | -31.41 | 29.99 | -5.93 | -11.79 | 0 | 0 | 0 | 1.86 | 6.35 | -17.08 | 42.62 | -5.3 | 6.63 | 0.00 | 0 | 0 | 5429 | 0.0 | -2.72 |
| 21Q2 (10) | 70.83 | -24.18 | -10.89 | 1.24 | -41.51 | -22.01 | 31.88 | -2.33 | 1.4 | 0 | 0 | 0 | 1.75 | -22.85 | -12.48 | 45.01 | 28.82 | 13.8 | 0.00 | 0 | 0 | 5429 | 0.0 | -2.72 |
| 21Q1 (9) | 93.42 | -23.42 | 8.2 | 2.12 | -52.78 | 12.17 | 32.64 | -11.78 | -3.86 | 0 | 0 | 0 | 2.27 | -38.34 | 3.67 | 34.94 | 15.19 | -11.14 | 0.00 | 0 | 0 | 5429 | 0.0 | -6.44 |
| 20Q4 (8) | 121.99 | 43.42 | 3.5 | 4.49 | 135.08 | 27.92 | 37.0 | 8.82 | 1.54 | 0 | 0 | 0 | 3.68 | 63.91 | 23.59 | 30.33 | -24.12 | -1.9 | 0.00 | 0 | 0 | 5429 | -2.72 | -6.44 |
| 20Q3 (7) | 85.06 | 7.01 | 2.38 | 1.91 | 20.13 | 30.82 | 34.0 | 8.14 | -4.47 | 0 | 0 | 0 | 2.25 | 12.26 | 27.78 | 39.97 | 1.06 | -6.69 | 0.00 | 0 | 0 | 5581 | 0.0 | -3.83 |
| 20Q2 (6) | 79.49 | -7.93 | -7.3 | 1.59 | -15.87 | -10.17 | 31.44 | -7.39 | -9.21 | 0 | 0 | 0 | 2.00 | -8.62 | -3.1 | 39.55 | 0.59 | -2.06 | 0.00 | 0 | 0 | 5581 | -3.83 | -3.83 |
| 20Q1 (5) | 86.34 | -26.74 | -6.43 | 1.89 | -46.15 | -13.3 | 33.95 | -6.83 | -4.26 | 0 | 0 | 0 | 2.19 | -26.5 | -7.35 | 39.32 | 27.18 | 2.32 | 0.00 | 0 | 0 | 5803 | 0.0 | 0.0 |
| 19Q4 (4) | 117.86 | 41.86 | 0.0 | 3.51 | 140.41 | 0.0 | 36.44 | 2.39 | 0.0 | 0 | 0 | 0.0 | 2.98 | 69.47 | 0.0 | 30.92 | -27.83 | 0.0 | 0.00 | 0 | 0.0 | 5803 | 0.0 | 0.0 |
| 19Q3 (3) | 83.08 | -3.11 | 0.0 | 1.46 | -17.51 | 0.0 | 35.59 | 2.77 | 0.0 | 0 | 0 | 0.0 | 1.76 | -14.86 | 0.0 | 42.84 | 6.08 | 0.0 | 0.00 | 0 | 0.0 | 5803 | 0.0 | 0.0 |
| 19Q2 (2) | 85.75 | -7.07 | 0.0 | 1.77 | -18.81 | 0.0 | 34.63 | -2.34 | 0.0 | 0 | 0 | 0.0 | 2.06 | -12.63 | 0.0 | 40.38 | 5.08 | 0.0 | 0.00 | 0 | 0.0 | 5803 | 0.0 | 0.0 |
| 19Q1 (1) | 92.27 | 0.0 | 0.0 | 2.18 | 0.0 | 0.0 | 35.46 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 2.36 | 0.0 | 0.0 | 38.43 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 5803 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 367.25 | 2.4 | 8.63 | -3.79 | 141.6 | 1.31 | 0 | 0 | 2.35 | -6.05 | 38.56 | -1.07 | 0.00 | 0 | 5011 | 0.0 |
| 2022 (9) | 358.64 | 1.57 | 8.97 | 3.22 | 139.77 | 8.28 | 0 | 0 | 2.50 | 1.62 | 38.97 | 6.6 | 0.00 | 0 | 5011 | -4.22 |
| 2021 (8) | 353.08 | -5.31 | 8.69 | -12.04 | 129.08 | -5.37 | 0 | 0 | 2.46 | -7.11 | 36.56 | -0.06 | 0.00 | 0 | 5232 | -3.63 |
| 2020 (7) | 372.88 | -1.6 | 9.88 | 10.76 | 136.4 | -4.02 | 0 | 0 | 2.65 | 12.57 | 36.58 | -2.46 | 0.00 | 0 | 5429 | -2.72 |
| 2019 (6) | 378.96 | -3.43 | 8.92 | -3.46 | 142.12 | -5.61 | 0 | 0 | 2.35 | -0.03 | 37.50 | -2.25 | 0.00 | 0 | 5581 | -3.83 |
| 2018 (5) | 392.43 | -4.67 | 9.24 | -10.9 | 150.56 | -8.03 | 0 | 0 | 2.35 | -6.53 | 38.37 | -3.52 | 0.00 | 0 | 5803 | -6.04 |
| 2017 (4) | 411.67 | -5.35 | 10.37 | -11.82 | 163.7 | -6.8 | 0 | 0 | 2.52 | -6.83 | 39.76 | -1.53 | 0.00 | 0 | 6176 | -12.32 |
| 2016 (3) | 434.96 | -3.34 | 11.76 | -1.84 | 175.64 | -5.64 | 0 | 0 | 2.70 | 1.55 | 40.38 | -2.38 | 0.00 | 0 | 7044 | -5.93 |
| 2015 (2) | 449.98 | -2.03 | 11.98 | -1.72 | 186.14 | -0.28 | 0 | 0 | 2.66 | 0.31 | 41.37 | 1.78 | 0.00 | 0 | 7488 | -4.66 |
| 2014 (1) | 459.29 | -1.76 | 12.19 | -11.79 | 186.67 | -0.92 | 0 | 0 | 2.65 | 0 | 40.64 | 0 | 0.00 | 0 | 7854 | -3.31 |
