- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.61 | -21.84 | -13.44 | 0.27 | 8.0 | 68.75 | 0.47 | 27.03 | 6.82 | 0.03 | 0.0 | 0.0 | 16.77 | 38.19 | 94.95 | 29.19 | 62.53 | 23.4 | 1.86 | 27.95 | 15.53 | 0 | 0 | 0 |
| 23Q3 (19) | 2.06 | 3.0 | -3.29 | 0.25 | -19.35 | 0.0 | 0.37 | -15.91 | -7.5 | 0.03 | 0.0 | 0.0 | 12.14 | -21.7 | 3.4 | 17.96 | -18.36 | -4.36 | 1.46 | -2.91 | 3.4 | 0 | 0 | 0 |
| 23Q2 (18) | 2.0 | 16.96 | -9.91 | 0.31 | 29.17 | 29.17 | 0.44 | 12.82 | 7.32 | 0.03 | -25.0 | 0.0 | 15.50 | 10.44 | 43.37 | 22.00 | -3.54 | 19.12 | 1.50 | -35.88 | 11.0 | 0 | 0 | 0 |
| 23Q1 (17) | 1.71 | -8.06 | 1.79 | 0.24 | 50.0 | 4.35 | 0.39 | -11.36 | 0.0 | 0.04 | 33.33 | 33.33 | 14.04 | 63.16 | 2.52 | 22.81 | -3.59 | -1.75 | 2.34 | 45.03 | 30.99 | 0 | 0 | 0 |
| 22Q4 (16) | 1.86 | -12.68 | -8.37 | 0.16 | -36.0 | -33.33 | 0.44 | 10.0 | 12.82 | 0.03 | 0.0 | -25.0 | 8.60 | -26.71 | -27.24 | 23.66 | 25.97 | 23.13 | 1.61 | 14.52 | -18.15 | 0 | 0 | 0 |
| 22Q3 (15) | 2.13 | -4.05 | -6.17 | 0.25 | 4.17 | -13.79 | 0.4 | -2.44 | 29.03 | 0.03 | 0.0 | 0.0 | 11.74 | 8.57 | -8.13 | 18.78 | 1.68 | 37.51 | 1.41 | 4.23 | 6.57 | 0 | 0 | 0 |
| 22Q2 (14) | 2.22 | 32.14 | 0.91 | 0.24 | 4.35 | 9.09 | 0.41 | 5.13 | 10.81 | 0.03 | 0.0 | 0.0 | 10.81 | -21.03 | 8.11 | 18.47 | -20.44 | 9.81 | 1.35 | -24.32 | -0.9 | 0 | 0 | 0 |
| 22Q1 (13) | 1.68 | -17.24 | 0.0 | 0.23 | -4.17 | 21.05 | 0.39 | 0.0 | 14.71 | 0.03 | -25.0 | 50.0 | 13.69 | 15.8 | 21.05 | 23.21 | 20.83 | 14.71 | 1.79 | -9.38 | 50.0 | 0 | 0 | 0 |
| 21Q4 (12) | 2.03 | -10.57 | 16.67 | 0.24 | -17.24 | -4.0 | 0.39 | 25.81 | 56.0 | 0.04 | 33.33 | 33.33 | 11.82 | -7.46 | -17.71 | 19.21 | 40.68 | 33.71 | 1.97 | 49.1 | 14.29 | 0 | 0 | 0 |
| 21Q3 (11) | 2.27 | 3.18 | 18.23 | 0.29 | 31.82 | 3.57 | 0.31 | -16.22 | 19.23 | 0.03 | 0.0 | 200.0 | 12.78 | 27.75 | -12.4 | 13.66 | -18.8 | 0.85 | 1.32 | -3.08 | 153.74 | 0 | 0 | 0 |
| 21Q2 (10) | 2.2 | 30.95 | 81.82 | 0.22 | 15.79 | -18.52 | 0.37 | 8.82 | 68.18 | 0.03 | 50.0 | 200.0 | 10.00 | -11.58 | -55.19 | 16.82 | -16.9 | -7.5 | 1.36 | 14.55 | 65.0 | 0 | 0 | 0 |
| 21Q1 (9) | 1.68 | -3.45 | 0 | 0.19 | -24.0 | 0 | 0.34 | 36.0 | 0 | 0.02 | -33.33 | 0 | 11.31 | -21.29 | 0 | 20.24 | 40.86 | 0 | 1.19 | -30.95 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 1.74 | -9.38 | 0 | 0.25 | -10.71 | 0 | 0.25 | -3.85 | 0 | 0.03 | 200.0 | 0 | 14.37 | -1.48 | 0 | 14.37 | 6.1 | 0 | 1.72 | 231.03 | 0 | 0 | 0 | 0 |
| 20Q3 (7) | 1.92 | 58.68 | 0 | 0.28 | 3.7 | 0 | 0.26 | 18.18 | 0 | 0.01 | 0.0 | 0 | 14.58 | -34.65 | 0 | 13.54 | -25.52 | 0 | 0.52 | -36.98 | 0 | 0 | 0 | 0 |
| 20Q2 (6) | 1.21 | 0 | 0 | 0.27 | 0 | 0 | 0.22 | 0 | 0 | 0.01 | 0 | 0 | 22.31 | 0 | 0 | 18.18 | 0 | 0 | 0.83 | 0 | 0 | 0 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 7.39 | -6.46 | 1.07 | 22.99 | 1.68 | 1.82 | 0.14 | 7.69 | 14.48 | 31.48 | 22.73 | 8.84 | 1.89 | 15.12 | 0 | 0 |
| 2022 (9) | 7.9 | -3.3 | 0.87 | -7.45 | 1.65 | 17.02 | 0.13 | 8.33 | 11.01 | -4.28 | 20.89 | 21.02 | 1.65 | 12.04 | 0 | 0 |
| 2021 (8) | 8.17 | 27.26 | 0.94 | -16.81 | 1.41 | 41.0 | 0.12 | 100.0 | 11.51 | -34.63 | 17.26 | 10.8 | 1.47 | 57.16 | 0 | 0 |
| 2020 (7) | 6.42 | -35.02 | 1.13 | -27.56 | 1.0 | -20.63 | 0.06 | 50.0 | 17.60 | 11.47 | 15.58 | 22.14 | 0.93 | 130.84 | 0 | 0 |
| 2019 (6) | 9.88 | 40.94 | 1.56 | 35.65 | 1.26 | 26.0 | 0.04 | 33.33 | 15.79 | -3.75 | 12.75 | -10.6 | 0.40 | -5.4 | 0 | 0 |
| 2018 (5) | 7.01 | 76.57 | 1.15 | 94.92 | 1.0 | 49.25 | 0.03 | 50.0 | 16.41 | 10.39 | 14.27 | -15.47 | 0.43 | -15.05 | 0 | 0 |
| 2017 (4) | 3.97 | 0 | 0.59 | 0 | 0.67 | 0 | 0.02 | 0 | 14.86 | 0 | 16.88 | 0 | 0.50 | 0 | 0 | 0 |
