玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)45.85-1.595.337.46-3.1243.465.84-27.8147.14.58-29.5440.065.37-38.4215.731.72-33.5931.30.35-5.410.016.51-8.947.56233.05-4.55-22.52128.0434.6-2.38-28.04-675.3810.0134.201.278.4
23Q3 (19)46.59-2.253.567.70-2.6529.418.09-3.020.936.50-2.5516.918.72-4.392.952.593.1916.140.375.710.018.13-3.24.02244.17-10.89-21.9895.130.266.714.87-4.87-56.2733.77-3.292.52
23Q2 (18)47.661.6221.47.91-10.82208.368.34-4.03198.936.67-4.17187.089.12-13.64214.722.51-9.71239.440.35-7.8934.6218.730.05147.1274.00-9.21-11.3594.88-7.039.645.12349.98-61.9734.922.14-6.0
23Q1 (17)46.907.745.738.8770.58154.158.69118.89220.666.96112.84282.4210.56127.59327.532.78112.21180.810.388.5711.7618.7221.9517.59301.780.332.61102.05-22.19-20.49-2.0593.4292.9734.198.37-3.55
22Q4 (16)43.53-3.25-0.185.20-12.6145.663.97-40.66459.153.27-41.19197.274.64-45.22177.841.31-41.2689.860.35-5.41-7.8915.35-11.9328.34300.79-3.890.12131.1647.12-73.77-31.16-379.5892.2131.55-4.22-5.76
22Q3 (15)44.9914.614.955.95181.51195.056.69179.36287.395.56172.58269.08.47206.54337.922.23223.89414.080.3742.3123.3317.43129.9548.47312.961.265.7789.153.02-49.011.14-17.26114.932.94-11.33-10.97
22Q2 (14)39.26-11.5-1.78-7.30-309.17-33.7-8.43-411.074.42-7.66-520.88-19.69-7.95-421.86-28.02-1.80-281.82-11.80.26-23.53-10.347.58-52.39-1.3309.085.130.4286.53-32.5839.4813.47146.23-64.5237.154.8-5.95
22Q1 (13)44.361.72-3.713.49-2.24-30.062.71281.69-22.131.8265.45-34.772.4747.9-25.380.9943.48-25.560.34-10.53-5.5615.9233.11-1.55294.09-2.1122.7128.35-74.33-10.81-29.1392.7232.735.455.88-0.11
21Q4 (12)43.6111.42-11.23.57157.03-39.590.71119.89-84.831.10133.43-71.51.67146.91-59.370.69197.18-56.60.3826.6711.7611.961.87-33.56300.421.5333.97500.00186.02294.53-400.00-434.65-1424.5333.48-9.51-5.18
21Q3 (11)39.14-2.08-18.46-6.26-14.65-169.94-3.5759.52-142.81-3.2948.59-147.41-3.5642.67-143.73-0.7155.9-126.390.303.45-18.9211.7452.86-43.53295.8924.8543.96174.81181.7962.99-74.81-297.07-930.7837.00-6.332.69
21Q2 (10)39.97-13.24-11.69-5.46-209.42-219.47-8.82-353.45-425.46-6.40-329.39-416.83-6.21-287.61-430.32-1.61-221.05-333.330.29-19.440.07.68-52.5-53.4236.99-1.120.8562.04-56.89-62.9337.96187.69155.4839.5011.320.02
21Q1 (9)46.07-6.1913.444.99-15.57157.223.48-25.64131.932.79-27.72128.473.31-19.46146.881.33-16.35161.290.365.8850.016.17-10.17148.39239.686.8818.07143.9013.5580.16-43.29-65.0-315.1335.490.51-17.31
20Q4 (8)49.112.3114.025.91-33.97131.764.68-43.88222.763.86-44.38203.944.11-49.51266.961.59-40.89174.140.34-8.1113.3318.00-13.4214.8224.259.115.59126.7318.16-28.14-26.24-261.565.6435.31-2.0-0.56
20Q3 (7)48.006.0511.038.9595.84115.668.34207.75103.416.94243.56121.028.14332.98168.652.69289.86140.180.3727.5912.1220.7926.1522.08205.54-12.536.46107.26-35.916.03-7.2689.39-524.1936.039.481.95
20Q2 (6)45.2611.45-0.724.57152.4146.012.71124.86113.392.02120.6161.61.88126.6369.370.69131.843.750.2920.83-3.3316.48153.153.65234.9915.7618.05167.37109.53-32.26-68.42-440.053.4732.91-23.32-6.69
20Q1 (5)40.61-5.71-11.39-8.72-441.96-277.6-10.90-851.72-383.85-9.80-871.65-448.75-7.06-730.36-371.54-2.17-474.14-287.070.24-20.0-35.146.51-58.48-64.5203.004.639.1879.88-54.71-37.4920.12126.35172.4542.9220.8717.11
19Q4 (4)43.07-0.370.02.55-38.550.01.45-64.630.01.27-59.550.01.12-63.040.00.58-48.210.00.30-9.090.015.68-7.930.0194.010.490.0176.3674.340.0-76.36-6467.270.035.510.480.0
19Q3 (3)43.23-5.180.04.1532.590.04.10222.830.03.14151.20.03.03172.970.01.12133.330.00.3310.00.017.037.110.0193.07-3.010.0101.16-59.050.0-1.1699.210.035.340.20.0
19Q2 (2)45.59-0.520.03.13-36.250.01.27-66.930.01.25-55.520.01.11-57.310.00.48-58.620.00.30-18.920.015.90-13.30.0199.067.060.0247.0693.350.0-147.06-429.410.035.27-3.770.0
19Q1 (1)45.830.00.04.910.00.03.840.00.02.810.00.02.600.00.01.160.00.00.370.00.018.340.00.0185.930.00.0127.780.00.0-27.780.00.036.650.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)46.747.877.99210.899.69-16.837.75283.666.18329.1732.90336.349.69251.091.4712.2118.0223.59233.05-22.52103.12-18.99-3.1200.25-11.3734.260.74
2022 (9)43.331.882.57011.65-7.182.0201.4407.5402.7601.312.3414.5819.9300.790.12127.301463.94-27.3000.2823.5334.01-5.76
2021 (8)42.53-8.04-0.12012.55-4.61-1.500-1.000-4.600-0.2301.289.412.16-25.08300.4233.978.14-94.9391.8600.23-27.4136.09-0.99
2020 (7)46.254.053.65-1.8813.15-2.542.27-16.241.68-21.866.06-23.482.65-28.761.17-19.8616.23-3.28224.2515.59160.4016.85-60.6900.323.6336.452.1
2019 (6)44.45-3.433.726.5913.50166.782.71-24.932.15-12.967.92-6.933.72-11.431.46-14.1216.7892.21194.0173.53137.2742.11-37.2700.31-39.8935.70-1.03
2018 (5)46.03-7.183.49-45.725.06-0.653.61-40.722.47-41.058.51-37.434.20-39.741.702.418.73-22.47111.8017.3496.60-8.533.2300.51036.07-3.38
2017 (4)49.591.126.4319.295.09-3.546.0923.284.1924.713.6016.546.9719.551.66-4.611.269.4395.280.15105.61-3.27-5.6100.00037.33-4.04
2016 (3)49.04-0.045.3926.825.280.894.94129.773.36148.8911.67143.125.83137.961.74-2.7910.2938.3195.14-9.7109.18-44.8-9.1800.00038.900.57
2015 (2)49.06-3.954.25-40.565.2316.492.15-69.51.35-74.294.80-73.262.45-74.321.79-1.657.44-35.7105.3612.53197.7995.01-97.7900.00038.68-0.87
2014 (1)51.0807.1504.4912.557.0505.25017.9509.5401.823.4111.57-15.5593.6313.3101.422.78-1.4200.00039.022.47

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