- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 37.4 | -5.08 | 26.22 | 0 | 0 | 0 | 1.7 | 22.3 | -1.73 | 0.1 | 11.11 | 350.0 | 0.00 | 0 | 0 | 4.55 | 28.84 | -22.15 | 0.27 | 17.05 | 298.06 | 2907 | 2.29 | 2.29 |
| 23Q3 (19) | 39.4 | 3.99 | 28.46 | 0 | 0 | 0 | 1.39 | 9.45 | 0.72 | 0.09 | -66.67 | 12.5 | 0.00 | 0 | 0 | 3.53 | 5.25 | -21.59 | 0.23 | -67.94 | -12.43 | 2842 | 0.0 | -2.7 |
| 23Q2 (18) | 37.89 | 14.37 | 23.02 | 0 | 0 | 0 | 1.27 | -20.62 | 0.0 | 0.27 | 237.5 | 440.0 | 0.00 | 0 | 0 | 3.35 | -30.6 | -18.71 | 0.71 | 195.1 | 338.95 | 2842 | 0.0 | -2.7 |
| 23Q1 (17) | 33.13 | 11.81 | 21.04 | 0 | 0 | 0 | 1.6 | -7.51 | 21.21 | 0.08 | 300.0 | -20.0 | 0.00 | 0 | 0 | 4.83 | -17.29 | 0.14 | 0.24 | 278.87 | -33.91 | 2842 | 0.0 | -2.7 |
| 22Q4 (16) | 29.63 | -3.39 | 28.05 | 0 | 0 | 0 | 1.73 | 25.36 | 29.1 | -0.04 | -150.0 | 50.0 | 0.00 | 0 | 0 | 5.84 | 29.76 | 0.83 | -0.13 | -151.75 | 60.95 | 2842 | -2.7 | -2.7 |
| 22Q3 (15) | 30.67 | -0.42 | 21.95 | 0 | 0 | 0 | 1.38 | 8.66 | 20.0 | 0.08 | 60.0 | 166.67 | 0.00 | 0 | 0 | 4.50 | 9.12 | -1.6 | 0.26 | 60.68 | 118.67 | 2921 | 0.0 | -1.02 |
| 22Q2 (14) | 30.8 | 12.53 | -35.67 | 0 | 0 | 0 | 1.27 | -3.79 | -41.74 | 0.05 | -50.0 | -37.5 | 0.00 | 0 | 0 | 4.12 | -14.5 | -9.44 | 0.16 | -55.57 | -2.84 | 2921 | 0.0 | -1.02 |
| 22Q1 (13) | 27.37 | 18.28 | 0 | 0 | 0 | 0 | 1.32 | -1.49 | 0 | 0.1 | 225.0 | 0 | 0.00 | 0 | 0 | 4.82 | -16.72 | -7.81 | 0.37 | 205.68 | 173.54 | 2921 | 0.0 | 0 |
| 21Q4 (12) | 23.14 | -7.99 | -48.49 | 0 | 0 | 0 | 1.34 | 16.52 | -42.98 | -0.08 | -366.67 | -233.33 | 0.00 | 0 | 0 | 5.79 | 26.64 | 10.69 | -0.35 | -389.83 | -358.83 | 2921 | -1.02 | -5.01 |
| 21Q3 (11) | 25.15 | -47.47 | 0 | 0 | 0 | 0 | 1.15 | -47.25 | 0 | 0.03 | -62.5 | 0 | 0.00 | 0 | 0 | 4.57 | 0.43 | 9.39 | 0.12 | -28.61 | -69.2 | 2951 | 0.0 | 0 |
| 21Q2 (10) | 47.88 | 0 | -22.72 | 0 | 0 | 0 | 2.18 | 0 | -15.83 | 0.08 | 0 | -66.67 | 0.00 | 0 | 0 | 4.55 | -12.97 | 8.92 | 0.17 | 25.09 | -56.86 | 2951 | 0 | -6.23 |
| 21Q1 (9) | 0 | -100.0 | 0 | 0 | 0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0.00 | 0 | 0 | 5.23 | 0.0 | 0 | 0.13 | 0.0 | 0 | 0 | -100.0 | 0 |
| 20Q4 (8) | 44.92 | 0 | 0 | 0 | 0 | 0 | 2.35 | 0 | 0 | 0.06 | 0 | 0 | 0.00 | 0 | 0 | 5.23 | 25.15 | 0 | 0.13 | -65.52 | 0 | 3075 | 0 | 0 |
| 20Q3 (7) | 0 | -100.0 | 0 | 0 | 0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0.00 | 0 | 0 | 4.18 | 0.0 | 0 | 0.39 | 0.0 | 0 | 0 | -100.0 | 0 |
| 20Q2 (6) | 61.96 | 0 | 0 | 0 | 0 | 0 | 2.59 | 0 | 0 | 0.24 | 0 | 0 | 0.00 | 0 | 0 | 4.18 | 0 | 0 | 0.39 | 0 | 0 | 3147 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 147.82 | 24.77 | 0 | 0 | 5.96 | 4.75 | 0.55 | 189.47 | 0.00 | 0 | 4.03 | -16.05 | 0.37 | 132.0 | 2907 | 2.29 |
| 2022 (9) | 118.47 | 23.19 | 0 | 0 | 5.69 | 21.84 | 0.19 | 850.0 | 0.00 | 0 | 4.80 | -1.09 | 0.16 | 671.18 | 2842 | -2.7 |
| 2021 (8) | 96.17 | -10.02 | 0 | 0 | 4.67 | -5.47 | 0.02 | -93.33 | 0.00 | 0 | 4.86 | 5.06 | 0.02 | -92.59 | 2921 | -5.01 |
| 2020 (7) | 106.88 | -77.1 | 0 | 0 | 4.94 | -16.69 | 0.3 | -73.91 | 0.00 | 0 | 4.62 | 263.84 | 0.28 | 13.94 | 3075 | -18.13 |
| 2019 (6) | 466.8 | 1.4 | 0 | 0 | 5.93 | 9.81 | 1.15 | 38.55 | 0.00 | 0 | 1.27 | 8.3 | 0.25 | 36.64 | 3756 | 1.49 |
| 2018 (5) | 460.36 | 0 | 0 | 0 | 5.4 | 0 | 0.83 | 0 | 0.00 | 0 | 1.17 | 0 | 0.18 | 0 | 3701 | 0 |
