玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)31.62168.42-4.6230.90192.06-2.8929.44152.0542.4329.31154.4342.423.11230.8538.842.09117.7137.50.0525.00.065.7212.9423.8195.13-0.28-4.67104.9315.66-31.87-4.93-151.8590.8820.22-38.074.82
23Q3 (19)11.78-55.7-73.310.58-58.86-75.4511.68-64.15-71.0711.52-64.49-71.410.94-71.86-83.00.96-55.14-67.890.04-20.0-42.8658.19-15.36-10.3595.40-5.07-4.2590.7214.92-15.09.50-54.86241.1532.6524.5247.14
23Q2 (18)26.59143.28-53.6925.72165.15-54.6132.581017.75-42.1132.44969.71-42.293.341251.72-67.572.14613.33-56.940.0525.0-37.568.7560.89-7.71100.494.84-11.3778.95129.04-21.5921.05-94.333196.9126.22-16.4271.48
23Q1 (17)10.93-67.03-77.749.70-69.52-79.9-3.55-117.17-107.62-3.73-118.12-108.01-0.29-112.95-104.040.30-80.26-90.990.04-20.0-42.8642.73-19.5-37.6995.85-3.95-21.14-271.88-276.53-362.57371.09787.0910576.5631.3762.6269.57
22Q4 (16)33.15-24.86-37.4331.82-26.15-38.5420.67-48.8-58.9920.58-48.92-59.132.24-59.49-76.021.52-49.16-61.520.05-28.57-28.5753.08-18.23-25.2499.790.16-27.32154.0144.349.92-54.01-702.29-1881.1919.29-13.0725.1
22Q3 (15)44.12-23.16-5.6943.09-23.95-6.2440.37-28.27-23.2240.29-28.32-23.235.53-46.31-37.512.99-39.84-13.080.07-12.516.6764.91-12.86-16.8999.63-12.13-38.8106.736.0122.08-6.73-890.29-153.5422.1945.1337.66
22Q2 (14)57.4216.9241.7456.6617.3843.0156.2820.7556.0756.2120.7856.2710.3043.6590.394.9749.25137.80.0814.2960.074.498.6212.9113.38-6.71-39.53100.68-2.76-8.38-0.6880.8193.1215.29-17.35-17.35
22Q1 (13)49.11-7.369.0548.27-6.7672.6446.61-7.5284.0846.54-7.5985.057.17-23.23124.063.33-15.7158.140.070.075.068.58-3.419.54121.54-11.48-36.35103.540.79-6.19-3.54-29.9365.8718.5019.97-12.82
21Q4 (12)52.9813.25154.7151.7712.64165.0850.40-4.15286.550.36-4.04289.189.345.54491.143.9514.83426.670.0716.6775.071.00-9.0931.09137.30-15.66-34.94102.7317.5-31.46-2.73-121.6894.5115.42-4.34-25.9
21Q3 (11)46.7815.48165.845.9616.0182.4852.5845.811251.6752.4845.91299.478.8563.592007.143.4464.59782.050.0620.050.078.1018.3760.14162.79-13.18-22.6987.43-20.44-79.0912.57227.21103.9516.12-12.86-29.55
21Q2 (10)40.5139.45603.339.6241.7802.5136.0642.42426.6335.9743.02421.165.4169.06610.382.0962.027066.670.0525.066.6765.985.3854.19187.50-1.81-10.27109.89-0.45375.63-9.894.76-107.0718.50-12.82-29.34
21Q1 (9)29.0539.66206.4327.9643.16245.1925.3294.17675.4525.1594.36655.193.20102.53844.191.2972.0514.290.040.033.3362.6115.629.25190.95-9.52-4.58110.38-26.36160.07-10.3879.09-103.6621.221.97-19.74
20Q4 (8)20.8018.18-19.619.5320.04-20.8713.04235.22-0.1512.94245.07-0.151.58276.193.950.7592.31-13.790.040.00.054.1611.05-6.73211.030.217.37149.88-64.15-20.61-49.6584.3944.2220.81-9.058.39
20Q3 (7)17.60205.56-30.9816.27270.62-33.353.89135.24-63.913.75133.48-64.950.42139.62-68.890.391400.0-53.010.0433.330.048.7713.98-13.27210.580.78-2.08418.031148.5784.62-318.03-327.38-151.5622.88-12.61-4.9
20Q2 (6)5.76-39.24-76.674.39-45.8-81.29-11.04-150.91-139.02-11.20-147.24-139.99-1.06-146.51-131.36-0.03-114.29-102.010.030.0-25.042.79-11.66-43.12208.954.42-5.67-39.8778.3-148.07139.87-50.71719.8226.18-0.9822.62
20Q1 (5)9.48-63.36-65.128.10-67.18-68.87-4.40-133.69-136.36-4.53-134.95-137.56-0.43-128.29-129.860.21-75.86-76.140.03-25.0-25.048.44-16.58-16.98200.111.82-4.58-183.74-197.33-185.33283.74418.76346.5526.4437.7115.21
19Q4 (4)25.871.450.024.681.110.013.0621.150.012.9621.120.01.5212.590.00.874.820.00.040.00.058.073.270.0196.54-8.610.0188.79-16.620.0-89.0129.590.019.20-20.20.0
19Q3 (3)25.503.280.024.414.050.010.78-61.890.010.70-61.80.01.35-60.060.00.83-44.30.00.040.00.056.23-25.260.0215.05-2.910.0226.42173.00.0-126.42-841.030.024.0612.690.0
19Q2 (2)24.69-9.160.023.46-9.840.028.29133.80.028.01132.260.03.38134.720.01.4969.320.00.040.00.075.2328.930.0221.505.620.082.94-61.480.017.06114.820.021.35-6.970.0
19Q1 (1)27.180.00.026.020.00.012.100.00.012.060.00.01.440.00.00.880.00.00.040.00.058.350.00.0209.720.00.0215.330.00.0-115.090.00.022.950.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)21.43-54.420.45-55.5828.0452.1519.39-54.3819.24-54.647.10-72.425.48-58.20.19-32.1460.04-9.2895.13-4.67105.49-2.62-5.5200.00027.0144.98
2022 (9)47.006.646.046.8718.43-17.5642.50-1.3942.42-1.3725.74-3.9913.1120.940.2821.7466.18-5.7499.79-27.32108.338.37-8.3300.00018.637.19
2021 (8)44.09217.6543.08243.2722.35-39.9243.103928.0443.014524.7326.816602.510.84721.210.2364.2970.2143.84137.30-34.9499.96-91.530.0500.00017.38-27.25
2020 (7)13.88-46.212.55-49.0737.2113.491.07-93.320.93-94.150.40-94.781.32-68.190.14-12.548.81-21.19211.037.371179.53666.97-1079.5300.00023.8912.16
2019 (6)25.80-7.2924.64-7.7832.781.9116.0214.4315.8914.817.6615.024.1513.080.166.6761.934.29196.54-9.18153.79-19.38-53.7900.00021.30-2.83
2018 (5)27.8350.8426.7257.1832.17-10.2814.00268.4213.84265.176.66338.163.67105.030.1515.3859.3814.83216.41-3.53190.77-57.39-90.8200.00021.92-6.92
2017 (4)18.4512.2917.0013.4135.85-3.383.80-70.953.79-70.961.52-68.131.79-35.610.130.051.71-15.4224.3314.03447.73290.68-347.7300.00023.55-4.69
2016 (3)16.43-31.814.99-32.3337.1112.3913.08-35.9813.05-36.124.77-40.32.78-27.60.13-7.1461.12-1.66196.736.69114.605.72-14.6000.00024.717.95
2015 (2)24.0916.622.1515.9733.02-2.0520.432.5620.432.617.995.693.848.470.147.6962.15-0.67184.403.03108.4013.04-8.4000.00022.890.26
2014 (1)20.66019.10033.710.5119.92019.9107.5603.5400.13-7.1462.574.84178.98-15.4495.90-6.594.1000.00022.831.24

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