玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)32.09-6.96-4.9719.83-31.1-19.0619.82-23.94-13.5615.59-27.79-13.11.94-76.02-64.140.56-72.68-55.910.03-66.67-50.023.99-15.91-5.85295.70-2.47-17.65100.00-9.44-6.40.00100.0100.04.79164.6449.69
23Q3 (19)34.49-14.2-7.8328.78-1.07135.1326.06-2.21231.1321.591.36222.248.09150.461518.02.05146.991038.890.09200.0350.028.53-8.4481.72303.19-12.52-19.08110.421.14-28.92-10.42-13.5181.171.81-53.59-78.43
23Q2 (18)40.2018.48-8.6829.0917.2554.926.6519.13189.0521.3011.93333.813.23-7.181694.440.83-4.6591.670.03-25.0200.031.1620.2231.37346.570.53-6.11109.18-1.55-46.41-9.1815.7391.153.9017.82-73.34
23Q1 (17)33.930.4716.7224.811.2728.5522.37-2.4438.5119.036.0833.263.48-35.6765.710.87-31.547.460.04-33.3333.3325.921.7326.5344.74-3.998.62110.903.8-7.16-10.90-59.4743.983.313.44-22.66
22Q4 (16)33.77-9.7511.7824.50100.1620.0422.93191.3647.7417.94167.7632.895.41982.081.541.27605.5667.110.06200.020.025.4862.2934.89359.07-4.174.02106.83-31.23-18.77-6.8387.6578.323.20-61.86-12.81
22Q3 (15)37.42-14.9918.1612.24-34.82-48.467.87-14.64-69.946.7036.46-70.210.50177.78-91.540.1850.0-86.670.02100.0-66.6715.70-33.81-46.42374.701.510.89155.35-23.7571.2-55.3546.65-697.928.39-42.65193.36
22Q2 (14)44.0251.4346.2518.78-2.69-16.949.22-42.91-56.344.91-65.62-72.810.18-91.43-97.620.12-79.66-92.640.01-66.67-87.523.7215.762.6369.1116.3-3.93203.7570.5790.34-103.75-433.3-1372.6214.63241.82642.64
22Q1 (13)29.07-3.77-10.9919.30-5.44-18.5716.154.06-62.014.285.78-60.52.10-29.53-75.810.59-22.37-67.580.03-40.0-40.020.498.47-55.39317.37-8.06-22.48119.45-9.17114.24-19.4538.28-143.974.2816.6219.22
21Q4 (12)30.21-4.614.7120.41-14.0631.5915.52-40.7251.1213.50-39.9792.312.98-49.58125.760.76-43.7111.110.05-16.6725.018.89-35.5333.31345.18-7.06-14.78131.5244.94-12.87-31.52-440.4838.143.6728.32-35.04
21Q3 (11)31.675.2229.3723.755.0464.4726.1823.96117.6222.4924.53117.085.91-21.72153.651.35-17.18128.810.06-25.020.029.3026.7388.67371.40-3.33-1.9190.74-15.23-24.419.26231.4146.192.8645.18-25.52
21Q2 (10)30.10-7.84-2.1122.61-4.6-4.2421.12-50.31-4.1718.06-50.04-12.297.55-13.0258.281.63-10.4444.250.0860.060.023.12-49.66-10.35384.20-6.160.59107.0591.98-0.09-7.05-115.921.371.97-45.130
21Q1 (9)32.6613.2116.4823.7052.8369.3142.50313.831703.7736.15414.96968.998.68557.583572.01.82405.562500.00.0525.0400.045.93224.14288.58409.421.0813.4255.76-63.06129.2144.24186.83-84.793.59-36.46-71.37
20Q4 (8)28.8517.8528.9715.517.41148.1610.27-14.63-53.427.02-32.24-65.621.32-43.35-65.980.36-38.98-65.380.04-20.0-20.014.17-8.76-46.02405.046.9823.05150.9525.75432.19-50.95-154.22-171.065.6547.140.71
20Q3 (7)24.48-20.39-24.1414.44-38.8418.7512.03-45.42106.710.36-49.68148.442.33-51.15482.50.59-47.79180.950.050.0150.015.53-39.7811.81378.62-0.8720.14120.0412.04-42.45-20.04-180.681.543.840-50.19
20Q2 (6)30.759.668.7323.61367.5273.0922.04931.7174.1320.59594.95457.994.772008.0936.961.131514.29318.520.05400.066.6725.79118.1983.69381.935.8129.3107.14156.12-36.88-7.14-102.4689.720.00-100.0-100.0
20Q1 (5)28.0425.35-7.155.05-19.2-77.56-2.65-112.02-112.43-4.16-120.37-120.45-0.25-106.44-105.610.07-93.27-95.30.01-80.0-85.7111.82-54.97-51.66360.979.6655.04-190.91-773.06-280.9290.91305.75355.5712.54123.53290.65
19Q4 (4)22.37-30.680.06.25-48.60.022.05278.870.020.42389.690.03.88870.00.01.04395.240.00.05150.00.026.2588.980.0329.184.460.028.36-86.40.071.70166.030.05.61-27.240.0
19Q3 (3)32.2714.110.012.16-10.850.05.82-27.610.04.1713.010.00.40-13.040.00.21-22.220.00.02-33.330.013.89-1.070.0315.146.690.0208.5922.880.0-108.59-56.270.07.7137.680.0
19Q2 (2)28.28-6.360.013.64-39.380.08.04-62.290.03.69-81.860.00.46-89.690.00.27-81.880.00.03-57.140.014.04-42.580.0295.3926.870.0169.7460.840.0-69.49-1155.360.05.6074.450.0
19Q1 (1)30.200.00.022.500.00.021.320.00.020.340.00.04.460.00.01.490.00.00.070.00.024.450.00.0232.830.00.0105.540.00.0-5.540.00.03.210.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)34.993.9226.5825.560.53-18.2724.4033.3320.0536.6716.61101.584.3396.820.1958.3327.7221.63295.70-17.65108.92-5.84-8.9300.01-0.752.97-39.39
2022 (9)33.678.6121.17-6.410.6527.8718.30-27.6114.67-32.248.24-64.982.20-59.330.12-47.8322.79-18.98359.074.02115.6829.33-15.6800.0116.754.9070.73
2021 (8)31.0010.6722.6233.770.51-45.4825.2886.4321.6587.6123.53192.665.41151.630.2353.3328.1354.82345.18-14.7889.44-28.2910.5600.01-17.992.87-42.02
2020 (7)28.010.2516.9114.80.936.6413.56-18.3611.54-21.288.04-14.12.15-28.810.15-11.7618.17-14.77405.0423.05124.7340.6-24.7300.01-14.974.95-1.0
2019 (6)27.94-6.2414.73-31.490.87319.9616.61-22.3114.66-25.859.36-60.153.02-59.190.17-51.4321.32-9.62329.1845.3888.71-11.7711.2900.02-11.455.0093.8
2018 (5)29.8011.8621.5052.590.21-53.7421.3846.0419.7751.1523.49251.127.40186.820.35118.7523.5924.55226.42-13.48100.554.45-0.5500.0202.58-43.54
2017 (4)26.64-17.2714.09-36.130.4592.3614.64-34.6713.08-36.96.69-64.072.58-62.230.16-48.3918.94-21.54261.7139.9596.27-2.193.73136.480.0004.5777.13
2016 (3)32.20-12.922.06-22.160.2344.6722.41-21.420.73-19.8118.62-23.476.83-17.010.310.024.14-17.86187.00-1.7998.42-0.991.58164.120.0002.58-21.34
2015 (2)36.97-2.3528.34-5.690.1631.8528.51-4.2625.85-9.7724.33-33.428.23-21.540.31-13.8929.39-4.52190.41-11.6999.40-1.510.6000.0003.2843.86
2014 (1)37.86030.0500.12-10.9929.78028.65036.54010.4900.3620.030.786.17215.61-31.39100.920.61-0.9200.0002.28-3.39

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